Conference marketing is also called service marketing, because the service of sales staff is very important when using this marketing method. Conference marketing needs to select user groups first, and then publicize them through a series of means to instill professional knowledge of products and brand image into users. At the same time, participants can guide users and recommend suitable products from the perspective of industry professionals.

Conference marketing can enhance users' trust in products and brands, make products deeply rooted in people's hearts, and accelerate the process of consumers from understanding brands to trusting brands. It is worth noting that when holding conference marketing, we should pay attention to timely word-of-mouth communication before, during and after the conference, collect user information and cultivate customer loyalty through efficient and sincere communication with customers.

2. What are the modes of conference marketing?

From the mode, conference marketing is divided into product exchange meeting, product release meeting and investment promotion meeting. These models have different functions, and the purpose of holding the meeting is also different.

The purpose of product exchange meeting is mainly to negotiate with dealers and accumulate brand awareness and reputation.

The purpose of the investment promotion meeting is to obtain the list of potential users and meet the needs of brands.

The purpose of the product launch conference is to promote the new products of a brand through the media and enhance the spread of the brand and products.

Different conference marketing models have different audiences, so before holding a conference, we should analyze the characteristics of the audience according to the positioning of the conference and lock in the requirements and levels of the audience. Of course, high-quality meetings need to control the number of spectators, and most of them will adopt the mode of charging, which will help improve the quality of meetings.

3. Conference marketing planning

A good conference planning needs to list the needs of the audience and share valuable contents at the meeting to help them solve their puzzles and arouse the interest of the audience. It is best for the speaker to be a person with certain industry influence, either a successful entrepreneur or an industry expert with professional qualifications. Their influence can enhance the trust of the audience and concentrate their attention. At the same time, the speaker's speaking ability is very important, and they'd better be able to drive the atmosphere of the venue and gain the recognition of the audience.

No matter what mode of conference marketing, we should pay attention to the dissemination and promotion of the conference, which will help to further spread the brand and product image and play a good role in brand promotion.

4. How to double the effect of conference marketing?

Conference marketing can generally be divided into three links: before, during and after the meeting.

The on-site transformation of conference marketing may not be satisfactory, and many times post-conference marketing is the main battlefield for customer transformation. Therefore, whether conference marketing can get twice the result with half the effort often depends on whether there are effective customer operation behaviors after the meeting.

To put it simply, providing after-sales service for customers who have already purchased will, on the one hand, form a good purchase experience and promote the next purchase intention and behavior; On the other hand, it is very possible to find new customers around you through the recommendation of customers who have already purchased. For customers who have not completed the transformation, they can continue to follow up the service and publicity, so that customers can deepen their understanding of products and brands, and then have a good impression and promote customer transformation and transaction.

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