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Business plan of rice noodle breakfast shop

Entrepreneurial team learning is helpful to improve the competence and performance of entrepreneurial teams, thus becoming a new hot spot in the field of entrepreneurship. After learning, the entrepreneurial team can constantly improve their entrepreneurial knowledge and skills, so as to better start a business. The following is my business plan for the rice noodle breakfast shop for your reference. Welcome to read it! Business plan of rice noodle breakfast shop 1

1. Business plan

This restaurant belongs to the catering service industry, and its name is "Daily Fresh Kitchen", which is a sole proprietorship enterprise. Our store needs a venture capital of # million yuan, of which # million yuan has been raised in place, and the remaining # million yuan has been loaned to the bank. The funding problem has been basically solved.

(1) Consumption level

Fast food has always been characterized by convenience, high quality and low price. Taking the public as the main service object, any Chinese fast food must be popular and low-grade. High-grade fast food is not eaten by the rich, and the poor can't afford it, that is, people often say, "high is not enough, low is not enough." Here, taking the catering market in Chengdu as an example, besides the popularity of Chinese fast food, its price is mostly set around 5 yuan. That is, a consumer can have a fast food just by spending 5 yuan.

at present, Chinese fast food is most popular with the working class, especially the white-collar workers? Students and floating population are welcome. Therefore, fast food restaurants should be located in factories, office buildings, prosperous commercial areas, schools and other places where working-class people or students are concentrated, as well as stations, docks, traffic arteries and other places with a large floating population, so as to ensure sufficient customers.

You know, people eat fast food because it is convenient and quick, so they generally don't walk long distances or take a bus to eat fast food. From this point of view, if there is no considerable consumer group around the fast food restaurant, it is best to change the door.

(II) Management

Matters needing attention in management:

Fast food should have three important things: convenience, quickness, good quality and low price, cleanliness and hygiene.

(1) shortcut mode. Whether it is the chef in the kitchen or the waiter in the front hall, the movements must be skilled and fast, and all the staff of fast food restaurants should have a clear division of labor and cooperate with each other, so as to achieve the overall fast effect.

(2) Good quality and low price. When purchasing ingredients, it is necessary to be safe and hygienic, to ensure the health of consumers, to consume at a low price, to make the food delicious and low in price.

(4) Clean environment! . The shops, tables and chairs, tableware and kitchen utensils of fast food restaurants should be cleaned diligently, and the staff should pay attention to personal hygiene. In short, the image of fast food restaurants should be kept clean and comfortable at all times.

second, market analysis

1. customer analysis: the target customers of fresh kitchen every day are: ordinary consumers who go shopping and entertainment in commercial pedestrian streets, accounting for about 51%; Students from nearby schools, shop staff and community residents account for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors: There are 4 main competitors near Daily Fresh Kitchen, including 1 large-scale ones and 3 small fast food restaurants. These four hotels have been operating for more than 2 years. Among them, fast food restaurants run both Chinese and western food, which are more expensive and have few customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the disadvantages of these four fast food restaurants and launched marketing strategies such as "good quality and low price", striving to occupy a place in the fierce market competition.

3. Advantages of our store: clean and tidy storefront environment, fresh food, fruits and vegetables, and sanitary quality are the main links that our store pays close attention to. Consumers are assured of eating, and the price is also good and cheap, catering to the public's tastes and introducing new products regularly.

Disadvantages of our store: In the initial stage, it is inevitable to go through the test of consumers. In addition, the brand we launched is not well-known, so the initial stage is more difficult, and there are many fast food restaurants around, so it is more competitive.

3. Marketing model

1. Variety selection is an important link in fast food business, which determines the success or failure of fast food business to a certain extent.

(1) Mainly provide:

A. Breakfast: A. Fried dough sticks, steamed buns, cakes with vegetables, steamed buns with meat, etc. B. soybean milk, porridge, tofu brain, etc.

B. Chinese food and dinner:

The first is meals, such as fried rice, steamed rice, risotto, mixed rice, etc.

the second category is pasta: for example, noodles in soup include miscellaneous sauce noodles, fried egg noodles noodles and beef noodles? , fried noodles and pork intestines powder similar to noodles, Guilin rice noodles, Yunnan rice noodles, etc.;

The third category is pastry, such as steamed buns, steamed dumplings, steamed dumplings and pancakes.

these are all convenient and quick foods, such as meals and noodles? Or rice noodles, customers can make them quickly when they arrive, while pasta can be made in batches in advance, and customers will serve them as soon as they arrive. This can not only make customers eat quickly without waiting, but also improve the table utilization rate of fast food restaurants and objectively increase the turnover of restaurants. However, it should be noted that any fast food restaurant should not operate too many varieties, otherwise it will make your fast food restaurant look uncharacteristic, increase the workload of the kitchen invisibly and make the whole fast food restaurant difficult to operate. There are two options here: one is that a fast food restaurant only deals in one kind of fast food, either meals, noodles or pasta; The other is mainly engaged in a certain kind of fast food varieties, supplemented by some other two kinds of varieties. A fast food restaurant must not cover everything. It deals in all kinds, and all kinds add up to about 21 kinds at most. By the way, if a fast food restaurant deals in meals or noodles, it's best to deal in several soup dishes at the same time and provide some free side dishes.

(2) Safe nutrition:

(1) The recipe formula is prepared under the guidance of a senior nutritionist: on the basis of fast food, the nutritional characteristics are highlighted, and the ratio of food is reasonable and balanced, and the nutrients contained are comprehensive, which can meet the nutritional requirements of the human body

This is not available in general fast food companies.

(2) Diversified food content: each meal includes five categories of food, namely, cereals, vegetables, meat and eggs, beans and oils, with sufficient quantity and appropriate proportion. There are 1-3 kinds of meat, chicken, fish, cow, pig or seafood in a meal, and vegetables account for 51%, including leaves, roots, stems, flowers, melons, beans, fungi, seaweed and other different vegetables. The staple food is mainly rice, with miscellaneous grains such as red beans, mung beans and corn kernels, which are often replaced. There are 3-7 kinds of food varieties for each meal, which can be called many kinds of food and complete varieties. Business plan of rice noodle breakfast shop 2

1. Investment background

With its unique location and resource advantages, it has always been an economically active area. Especially since the beginning of this year, the district committees and governments have reformed and implemented commercial enterprises? Two substitutions? It is included in one of the fifteen practical things that must be done this year, and a large number of excellent asset ownership transfers are publicly auctioned. The enthusiasm of investors is high, setting off an upsurge of selling assets and investing. What are the relatively large construction projects in the surrounding area? Wait. With the development and broadening of the surrounding area, the resident population will increase substantially, the facade will continue to increase in value, and the catering business will become more and more popular.

According to the survey of the surrounding 11 breakfast shops, the overall situation is good, and the breakfast shop stands out, with an average daily customer base of more than 311 people and a daily turnover of about 1,111 yuan. The other nine breakfast shops, such as breakfast, breakfast, breakfast, breakfast, breakfast, etc., are also better, with an average daily customer base of more than 61 people and an average daily turnover of about 211 yuan. Due to the cancellation of breakfast and breakfast, the breakfast market is obviously in short supply. Because the business of the breakfast shop is too good, a considerable number of diners are lost every day because of the large number of people, and at the same time, the taste and service quality of the breakfast shop are gradually declining. This also creates a great opportunity for the new breakfast shop to be embedded. It can be imagined that establishing a breakfast shop with the characteristics of Guilin rice noodle breakfast in the prosperous area of Yunzhong Road and the convenient traffic can achieve good economic benefits.

second, planning and construction

the competition in breakfast industry is fierce, and the entry threshold is also low. After taking it up, even the patent can't form a high enough threshold to limit competition, so brand building is carried out from beginning to end. Only by forming a brand with its own unique personality can it form its own threshold from non-material factors such as culture and psychology! Our image is tentatively defined as: people's, healthy, hygienic and convenient. The proposed Guilin rice noodle breakfast shop will be built on the principle of high grade, good hygiene and excellent variety and service.

1, high grade.

Guilin rice noodle breakfast shop is decorated in the form of joining, with neatness and liveliness as the guiding ideology as a whole. It has a brand of Guilin rice noodles, with a clean and liveliness front door with a non-slip floor and smooth and white walls, and strives to create a good eating environment. The whole breakfast shop is divided into three parts: business area, supply area and processing area, which is convenient for diners to eat to the greatest extent. Guilin rice noodle breakfast shop has changed the current pattern that other breakfast shops are mainly open-air, and its business premises are basically indoor, which can provide food conditions for 41 diners at the same time and reach a high standard of breakfast.

2. Good hygiene

3. The Guilin Rice Noodle Breakfast Shop is strict in three aspects:

(1) The environment in the breakfast shop is comfortable and generous.

(2) The supply of early varieties should be clean and hygienic.

(3) Health cleaning management should be done quickly and neatly.

3. The variety is complete.

This is one of the biggest features of Guilin Rice Noodle Breakfast Store. Except for Guilin Rice Noodle Breakfast, all varieties related to breakfast are formed in the store, which is convenient for diners to choose to the greatest extent. The main supply varieties are:

(1) Guilin rice noodle series: (joining has been negotiated)

There are beef, ribs, fried meat, brisket, beef offal rice noodles and soup powder.

(2) Pancake and Pie Series: (The agent is in progress)

Melaleuca cakes, meat pies, flying cakes, cut cakes, etc.

(3) Goubuli steamed bun series: (the agent has negotiated)

Meat buns, vegetable buns, bean paste buns, corn steamed buns, etc.

(4) jiaozi series of covered noodles: (self-built, basically settled)

Yunxi time-honored brand is worth covering noodles with jiaozi in Wang Yu.

(5) porridge and meat porridge series: (yet to be learned)

millet porridge, black rice porridge, preserved egg porridge, meat-flavored porridge, etc.

4. Excellent service.

The standardized operation procedures strictly control the quality of the whole production process from procurement, rough machining and fine machining to finished products; Regular training; Ensure food hygiene, so that customers can eat with peace of mind. At the same time, personal management strictly requires the quality of service staff, formulates strict management system and division of responsibilities system, and establishes a good service image.

Third, the location of the store

The Guilin Rice Noodle Breakfast Store, which will be under construction, is located at the back door of a busy area, with convenient transportation, numerous shops and merchants. It is a golden dock for business and has a very advantageous geographical position. Adjacent to Donggua Breakfast Store and Yunguang Breakfast Store, you can not only borrow two ready-made business environments, but also form a breakfast street with them, which will promote each other. At the same time, the store rent is cheap, which also reserves a broad space for the development of Guilin rice noodle breakfast shop in the future. And during the opening period, small gifts of keys will be distributed to expand the advertising effect.

IV. Investment estimate (* * * 53,611 yuan)

1. Cash reserve (investment part)

(1) Decoration expense is 5,111 yuan.

(2) the backstage construction is 3111 yuan.

(3) Buy 2,111 yuan for tables and chairs.

(4) Tableware is purchased from 511 yuan.

(5) Sanitary ware 211 yuan.

(6) 511 yuan is licensed.

(7) The tax expense is 2411 yuan/year.

(8) The first batch of raw materials is RMB 1,111.

2. Other cash reserves (non-investment part)

(9) The rent of the facade is 4,111 yuan/year

(11) The salary of personnel is 21,111 yuan/year.

(11) The initial fee is RMB 11111.

(12) Other unknown expenses are 5,111 yuan.

V. Benefit analysis

(Benefit analysis is not available because it can't be pasted)

This budget is estimated according to the general operating conditions. Due to the different business districts of stores and different degrees of attention of operators, their operating conditions and cost and expense control are different. At present, the payback period of investment is between 6 months and 12 months. Business plan of rice noodle breakfast shop 3

Contents

I. Background

II. Prospects

III. Competitors

IV. Company composition

V. Publicity methods

VI. Risk assessment and prevention

VII. Market research report

VIII. Budget control

. Sales and collection control

X. Order control

XI. Sales invoice

XII. Return business

XIII. Order control

XIV. Corporate tax plan

XV. Annual plan

XVI. Budget

XVII. Summary

Background

Three meals a day are mandatory. Therefore, we set our eyes on this important field. Coupled with the modernization of people's thinking, fewer and fewer people are willing to prepare breakfast by themselves, especially students and employees of some large and medium-sized companies. On the one hand, the time is short in the morning, and on the other hand, it is too troublesome to prepare breakfast, so our plan to distribute breakfast for them is very promising. Nowadays, a large number of people go to some breakfast shops to eat breakfast, or some even pack it for the road. And sometimes they may not be able to buy what they want for various reasons. In this way, if we can prepare the breakfast that customers need according to their tastes and deliver it to them in a warm and fresh way, will they still have a reason to refuse? This once again shows the feasibility of our plan. At present, our service target is initially set at both students and employees of the company. After careful consideration, this is a huge crowd, which has created a big market for us. Students need early nutrition to lay a good foundation for a day's study, and the company also hopes that employees will have a balanced breakfast so that employees can meet every day with full mental state. Therefore, it is well-founded and completely feasible to implement our plan for students and company employees.

Prospect

Although our market is not big now, it is possible.