About soft text marketing, Qianjun Media has summarized the following contents for you, hope it can help you.

Soft text is relative to hardcopy, by the enterprise's market planners or advertising agency copywriters to be responsible for the writing of the "text advertisement". Compared with hard copy, the reason why soft copy is called soft copy, the subtlety lies in a "soft" word, as if hiding needles in the cotton, collected without revealing, to defeat the enemy in the invisible.

Waiting until you find out that this is a soft article, you have cold not stare into the well-designed "soft advertising" trap. It is the pursuit of a kind of spring rain, silent communication effect.

If hard advertising is the external Shaolin work; then, the soft text is a sheepish needle, to soften the Wudang boxing, soft and hard, both inside and outside, is the most powerful marketing tools.

Soft marketing superiority and specificity

Soft marketing text can not be gorgeous, you can not need to shock, but must be pushed to say home truths, because the most heartwarming or home truths; Sheep Road, every word is for the sake of the interests of consumers.

Relative to advertising, soft text has unparalleled superiority and specificity.

The essence is advertising - the pursuit of low cost and efficient return, do not avoid the nature of business.

Disguised form is news information, management ideas, corporate culture, technology, skills documents, reviews, games containing text elements and all text resources - so that the audience "soft eyes" (everywhere, only the eyes of the station, wandering, and only then)

The purpose is to create trust - so that the audience "soft heart" (only believe you, will act)

The key requirement is to make the product selling point clear and thorough - so that the audience "brain".

The key requirement is to make the selling points of the product understandable and thorough - so that the audience "brain soft" (have an impression, but also to understand clearly, otherwise the brain is still hard and fast)

The focus is on the interest and benefits - so that the audience "mouth soft "(Take people's hands soft, eat people's mouth soft, arouse interest and desire that is to a higher level.)

The important characteristic is the word-of-mouth dissemination - so that the audience "soft ears" (recommended by friends, more willing to listen, at the same time, can be very effective in establishing the brand)

The importance of soft marketing and transformation

Soft text in the PR in the importance of where exactly?

In fact, many people think: soft text is useless, soft text is not just sent to the Internet, and then can be seen? We also do not know whether we can achieve what kind of conversion rate.

But in fact, soft text is not to improve the conversion rate, soft text is able to improve your brand recognition and influence. Without this step, what to talk about your conversion rate?

Software and our product brand, the overall direction of the enterprise is to cooperate with each other, and is not soft play what kind of decisive role, but in fact the soft is absolutely able to bring us traffic, it is equivalent to an advertising position.

In addition, the import of potential customer traffic, the conversion rate can not directly form the conversion rate, but it can lead to traffic, which is related to our basic SEO.

For example: when the site is just online, we must do some SEO work around the site, SEO will include soft text, the company's products, new products, new models in the end, embodied in what way. If you do this in the early days, there will be a steady source of traffic.

Soft text also has a role in reducing the marketing costs of the company, the biggest role in the subtle marketing, so that consumers ultimately form the purchasing power.

But this also has a lot to do with the hidden nature of the soft text, when you read a soft text, in fact, you have been affected by this soft text advertisement, or you believe that this soft text advertisement to publicize the product of this advantage. This is the role of soft ads subliminal, so when we write soft, we must put the subliminal content, the form of expression.

For many startups, especially in the early stages of entrepreneurship, soft copy is a very good way to publicize, low cost, wide dissemination, while soft copy is also a good helper of crisis public relations.

A company in the process of growth, there will inevitably be some negative information, especially in the Internet information is so developed, under the expansion of the era, the high speed of network communication can be infinitely reproducible, for the maintenance of a corporate brand, buried a lot of hidden dangers. Soft text is actually in the network of crisis public relations played a relatively large role.

Soft text, must be able to reflect the social credibility of the enterprise and market influence, increase the credibility of the enterprise. This kind of soft text we must write to the industry, users, consumers, society related, must be written in this mode.

The focus is not on introducing the product, but on what the product can bring to the user, what kind of change can be realized, what can be changed.

What to do with soft marketing?

Software marketing is not simply to write and send out the article on the end, but from the pre-preparation to soft writing to the effect of the evaluation of the integrated operations management process.

The first step: the target is clear

The target refers to the target user, to figure out what kind of people the target user is, so that according to the user group portrait of the soft preparation.

The second step: to develop the habit

Sending soft text, writing soft text must be a gradual process, soft text is certainly not as hard as, simply rough.

Softwriting is a very cost-effective form of advertising, through the text of the subtle influence on the minds of the target population. Through the long-term gradual publicity, slowly realize from quantitative to qualitative change of an effect.

The third step: the title has a gimmick

The title why should have a gimmick? The so-called people rely on clothes, Buddha relies on gold, the title of the soft text is equivalent to us to do packaging, equivalent to the design of a particularly good-looking LOGO for the enterprise, which determines whether the user will click on this piece of soft text.

The title must be real, there must be content, but also pay attention to incorporate the keywords mentioned in the previous step, and then add attractive words.

Step 4: The content should be informative

Good title and lousy content, this is called a gold and jade, it will be abandoned by users. Soft text is a soft form, it is the pursuit of the feeling is like running water, spring rain, silent effect, so that the user is y into our trap. But the eyes of the masses are bright, only in the implantation of advertising at the same time does not cause the user's disgust, which is the real master of soft text.

Step 5: Choose a good media

How to choose a good media platform is a crucial step, if the choice is not right, then the previous preparation is basically wasted.

Software publishing platforms include: portals, forums, microblogging, microblogging, etc., but the preferred channel Baidu news source or website reprint rate, the weight of the channel is relatively high, at the same time to assist in some of the more popular vertical forums, as well as blogs, microblogs, microblogging, microblogging, and other forms of ensure that the soft text can achieve a better dissemination effect.

Thousand Jun Media wishes you success!