It determines that the quality of tourism service is produced in the behavioral contact and emotional exchange between tourism enterprises and tourists. Quality of team tour guides: Tour guides are front-line receptionists, and the overall quality is good or bad.
The quality of service seriously affects the social reputation of tourism enterprises, and is also directly related to the image of a country or region. Personality charm is the basis for Fabao tour guides to be sensitive to tourists. To lead a good team, you must have a certain prestige.
Prestige is forged by the personal moral quality and personality charm of tour guides, and personality charm is a treasure that affects tourists. Expanding materials: the image of tourist attractions is an important information source and interest point for tourists to have a good impression on scenic spots.
Through the superposition of cultural image, landscape image and architectural image, the comprehensive image of tourist attractions is formed, which constitutes the "halo effect" for tourists to perceive the image, characteristics and environmental atmosphere of scenic spots.
Recognize the culture of scenic spots and stimulate interest in sightseeing. Cultural image. As the image window of the scenic spot, the tourist scenic spot not only fully embodies the style and characteristics of the scenic spot in culture, but also carries the historical background of the area.
And the connotation of culture is interpreted in the form of intuitive and eye-catching explanation and display that tourists love, thus playing a positive role in promoting the inheritance and promotion of culture. Landscape image. The scenic spot itself is a scenic spot with landscape value.
Using the methods of environmental art, theme identification and characteristic landscape construction, it complements the surrounding landscape in shape, color and appearance, and becomes a beautiful landscape that sets off and beautifies the environment, strengthens tourists' perception and displays the image of the scenic spot. Architectural image.
Local natural factors (such as topography, climate, etc. ) is comprehensively considered from the aspects of architectural style, appearance modeling and selection of building materials.
Starting from the historical context of the scenic spot, the hidden elements such as form, color and culture are applied to the design of the tourist area to form a personalized architectural image.