The rapid development of e-commerce industry has prompted many college students to choose the e-commerce entrepreneurial model. What are the problems of college students' entrepreneurial model under campus e-commerce? Is there a solution? Let me take a look at the problems and countermeasures of college students' entrepreneurial model under campus e-commerce with you.

Problems and countermeasures of college students' entrepreneurial mode under campus e-commerce 1 lack of policy and legal protection.

Because the online entrepreneurship of college students' basic campus e-commerce is just emerging, the state has not issued a particularly perfect policy to support its development. Judging from the current situation of college students' online self-employment, the difficulties they face are not only the lack of experience, funds and knowledge. If the state and government can provide favorable policy help and more perfect legal protection, I believe that college students can start their own businesses online more smoothly. However, the domestic policy orientation in this area needs to be improved.

Countermeasures: Call on the state to improve relevant protection policies, laws and regulations, and improve college students' entrepreneurial security.

2 lack of entrepreneurial practical experience

In addition to the basic class hours that college students must complete, they also need to participate in various clubs and competitions organized by the Student Union. In addition, many students have to take professional-related qualification certificates during their college years, which is conducive to better employment in the future. Therefore, many college students do not have more time and energy to start a business, including the opening and promotion of online stores, the uploading and modification of goods and information in online stores, and the search for reliable collaborators. All these require college students to spend enough time to practice and accumulate experience. Therefore, how to solve the lack of entrepreneurial time and experience is an important obstacle for college students' online entrepreneurship.

Countermeasures: Encourage colleges and universities to increase entrepreneurship education courses, provide more spare time for students, help and encourage students to start their own businesses, and carry out more network entrepreneurship simulation practice activities. Invite more experienced and successful entrepreneurs to give lectures to enhance students' confidence in starting a business.

3 insufficient venture capital

Although college students have a good idea of starting an online business and a positive spirit, many students' ideas died because of lack of start-up funds, making many good ideas a fantasy. There are also many college students who try to win the cooperation of powerful companies with their own ideas, but they rarely succeed.

Countermeasures: The state and schools should increase financial support for inspirational entrepreneurs, and the state should allocate funds to schools to provide them with a certain degree of financial support, so as to further stimulate the enthusiasm of college students to start their own businesses online.

4 lack of entrepreneurial technology

Most college students are unskilled and have little practical experience. Moreover, college students have rich professional knowledge and strong network ability, but once they encounter difficulties in network production and modification, they still need talents with high professional quality to solve them.

Countermeasures: Colleges and universities should attach importance to the cultivation of college students' skills and abilities while teaching professional knowledge courses, which is also an important aspect of quality education and an indispensable content for college students. Further strengthening professional skills is conducive to college students' online self-employment practice.

College Students' E-commerce Entrepreneurship Mode 1 Online Shop Mode

Third-party platforms for e-commerce entrepreneurship mainly include online stores such as Taobao, Tmall and JD.COM [1]. Online stores mainly use the Internet to sell goods. Customers can search for goods on the corresponding official website, and make purchases according to the product introduction and price. There is customer service in the process. The purchase order is paid through online banking, and the seller sends it by express delivery according to the filled delivery address. This business model has also appeared in many universities. Students use third-party trading platforms to open stores and sell goods. For example, many college students in Hebei Normal University for Nationalities started to open stores online, or started businesses with WeChat official accounts. There are snack bars, and you can also order takeout online. Clothing store, you can try it on at the store; Cosmetics, nail shops, etc. The business is not big, but it can fully show the practice of college students using the network to start a business.

2 self-built business platform model

This model mainly refers to college students' independent establishment of websites, through which they can market products or provide services. This model has very high technical requirements for students, and it will cost a lot of money, which brings many difficulties to college students' entrepreneurship. But there are still successful cases. In the process of continuous efforts, the self-employed team of students of Jincheng College of Sichuan University established the first campus shopping network in Chengdu, which contains a wide range of goods, including food, flowers, electronic products, birthday gifts and so on. , but also provide rental services and second-hand goods. It provides a good blueprint for college students' online entrepreneurship.

3 provide technical service mode

This model requires the professional knowledge of college students, which is very professional. Students need to use what they have learned to provide the required website services for the corresponding enterprises, which requires students to understand the relevant professional knowledge and skills of website construction, network marketing promotion and search engine Excellence.

4 E-commerce entrepreneurship model based on campus network

Based on the campus network, we should establish an e-commerce entrepreneurial model that can provide services for teachers and students. Including study, work and life. Most college students are used to using the Internet to make campus ordering websites and start businesses by delivery. Of course, there are also second-hand goods trading websites that can exchange or buy or sell things they need or don't need, such as mobile phones, books, bicycles and computers.

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