The reason why young people no longer prefer Japanese and Korean cuisine is that the consumption concept of contemporary young people has changed greatly. In the past, Japanese and Korean cuisine can be said to be relatively hot. When you wander around the streets, you can see all kinds of Japanese restaurants everywhere. Compared with Korean cuisine, Japanese cuisine is more popular in China. If you have been to some Japanese restaurants for consumption, you will find that the meals in these Japanese restaurants are more expensive.

The price of a meal may be around 4~51 yuan. If you want to order other food, then a person may need to spend 111 yuan. If you go to eat some expensive eclipse dishes, such as sashimi and Japanese barbecue, the cost will be higher. Previously, many young people were obsessed with these Japanese and Korean dishes with the idea of niche consumption and high-end consumption, and they were willing to pay for them even if the price was high. But slowly, many young people now begin to pay attention to cost performance in the process of consumption.

When young people's consumption concept changes and pay attention to the cost performance of products, these Japanese and Korean cuisines will naturally be abandoned by young sales groups. This is because the product pricing of Japanese and Korean cuisine is completely inconsistent with the actual value of the enterprise, and the gap between them is also very large. Like the fat beef bibimbap in Japanese cuisine, it is actually a few pieces of fat beef with some side dishes, and its cost price may be less than 5 yuan, but this simple ingredient has sold for more than 41 yuan.

It is precisely because many young people have noticed the huge disparity in the value and price of these meals that they gradually abandon this kind of cuisine. There are even many young people who say that simple food like this can be completely reproduced at home by buying its own ingredients. Therefore, Japanese and Korean cuisine is not accepted by young people, and the biggest problem lies in the imbalance between product pricing and value. If this problem can be solved, it may be favored by young people again.