Mother's Day Activity Marketing Planning Part I

In order to enhance customers' awareness of the company's products and promote sales, Mother's Day Thanksgiving themed activities are planned to guide customers' attention to Mother's Day, so that the theme of the activities can penetrate deep into consumers' emotions and trigger their "repay the kindness of parenting", thus achieving * * *.

Activity 1: Give a nod to mother's love and pour out gratitude

The passing of mother's youth has witnessed our growth, and mother's accumulation of vicissitudes makes us embrace tomorrow. With the increase of annual rings, we are more calm, but our feelings of gratitude for maternal love are more and more mellow.

Activity content

1. During the activity, all customers who enter the store for consumption can get a recorded Mother's Day greeting card;

2. Send the greeting card to the designated recipient address on behalf of the customer.

The activity time is 21xx.5.x-21xx.5.x

The purpose of the activity is to collect customer information, find potential customers and expand brand influence

Executive outlets

All branches of the company

Thanks * * are ringing here.

Mother's Day Marketing Plan Part II

May 11, the second Sunday in May of 21xx, is Mother's Day. In order to cultivate students' sound personality, inherit the traditional virtues of the Chinese nation, condense and enhance the good moral fashion of filial piety, give full play to our excellent traditional gratitude education, and further cultivate students' labor concept, our school has launched a series of Thanksgiving Mother's Day themed activities. The specific matters are hereby notified as follows:

1. Purpose of the activity:

1. Understand the origin of Mother's Day and the greatness of maternal love; Know how to cherish family ties and enrich students' emotional world. Let students know that everyone's growth can not be separated from the grace of parents' upbringing, and that "gratitude" is a kind of attitude towards life, which is the minimum cultivation and moral standard of being a man.

2. Enhance students' sense of gratitude, enhance their sense of social responsibility, cultivate a healthy mentality, shape a sound personality, and learn to be grateful. Improve students' self-care ability, form good working habits and correct students' working attitude.

3. Make students understand the hardships of their parents, learn to care about others, and actively do some housework within their power.

II. Activities:

1. We will give a speech under the national flag next Monday (May 6th), and launch all the staff to announce our school's "Thanksgiving Mother's Day" activities.

2. The school organized a Thanksgiving Mother's Day Poetry and Prose Reading Competition, and each class held a preliminary contest in the class to select contestants to participate in the school competition.

3. The class carries out "Four Ones" activities. Namely: hold the theme class meeting of Thanksgiving for Parents. Through the theme class meeting, let students realize that our growth can not be separated from the kindness of parents, and make students realize that gratitude is the traditional virtue of the Chinese nation; Write a letter to your parents to express your gratitude to them, and you can boldly express some words of thanks to your mother that you are usually embarrassed to say; Help my mother do something within her power (such as washing clothes, cooking, mopping the floor, washing feet, etc.); Carry out a thanksgiving card making activity: make a thanksgiving card for your parents, say thank you to your parents, say thank you for your hard work, and send a greeting.

III. Activity requirements:

1. Pay full attention-each class should take this activity as an opportunity, carefully organize and arrange it reasonably, and vigorously carry out gratitude education activities for students.

2. Strengthen guidance-the class teacher should conscientiously guide the activities according to the requirements of this plan and the actual situation of the class, and the theme class meeting should guide the students to prepare for the division of labor in advance. After the activity, each class selected 11 cards to participate in the school evaluation and make exhibition boards.

3. Pay attention to practical results-on the basis of carrying out this activity, each class should further extend the connotation of gratitude activities, educate and guide students to learn to actively thank and care for others, learn to live in harmony with classmates, understand the hard work of parents and teachers, know how to help others and give back to others, cultivate a grateful heart and be a grateful person.

Mother's Day Marketing Plan Part III

In order to enhance the hotel's popularity and reputation, and enhance the impression and memory of the target consumer groups on Mother's Day, we package it with "affection" through the media, calling on children to express their love and blessings to their parents, build momentum, strengthen family responsibilities, feed their mothers back and offer filial piety, which is worth the arrival of Mother's Day on May 2. Plan a special activity with the theme of "grateful mother, eternal maternal love". The specific plans are as follows:

1. Activity purpose

1. Mother's Day promotion plan to improve brand awareness;

2. Increase the purchase rate and consumption of the target consumer groups in the hotel;

3. Through activities, enhance the understanding and communication between hotels and the public, create news clues, and expand external image publicity.

Second, the activity time

21xx May X -x (the second weekend of May)

Third, the target group

The target group of Mother's Day activities is fashionable white-collar women aged between 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to the busy official business or business, they usually spend less time with their families, especially with their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

IV. Activity theme

1. Advertising theme: Grateful mother, eternal maternal love!

2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante (Divine Comedy)

V. Activities

1. Giving carnation flowers: all the ladies who went to the store for consumption on May X, 2117? Cough? Painted plastic? 1 sticks. (Rooms will be distributed by the front desk when guests register, Chinatown Food City after guests are seated, and the taste cafeteria will be distributed after guests are seated, with mother's holiday greetings)

2. Weibo lucky draw: you will get a free buffet coupon worth 228 yuan when you go to the store to spend photos and @ Hotel Official Micro and three friends.

3. Birthday wishes: Any lady whose birthday is on May 11 can get a beautiful gift with her ID card. (Hotel coupons, Bayan Kara-Rhodiola series travel packages with pure natural ingredients)

4. Ladies' nutrition menu: The catering department has launched three nourishing dishes. Ladies who spend money in the buffet can choose any dish for free.

5. Discount: the original price of the viewing buffet during the event is 228 yuan, and the exclusive Mother's Day package is XXX yuan. Chinatown Food City launched a Mother's Day exclusive Hong Kong-style afternoon tea package.

VI. Promotion of activities

1. Mass sending of short messages: Grateful mother, eternal maternal love! On May 11, the Western Fortune Hotel launched the "Mother's Day Exclusive Special Event", and the ladies on the birthday of that day were given exquisite gifts! (sent on May 11) (market planning implemented)

2. POP in the store: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (to be completed before May 5th) (market planning is implemented)

3. Online promotion: Online promotion will be conducted through official Weibo and official WeChat, and the warm-up will start on May 2nd, and a 7-day online lottery will be held from May 5th. Pay attention to the hotel official micro-merger @3 friends and send out a free buffet coupon every day. (Implementation of market planning)

4. Mainstream media (Straits Metropolis Daily, Southeast Express): May 11 and May 15, with soft-text reports before and after the event.

VII. Expense Budget