Four adults spend the Spring Festival by visiting relatives and friends

For ordinary people, "resting at home" and "visiting relatives and friends" have been their main choices in recent years.

The survey results provided by SSIC show that 34% of the respondents chose to rest at home. 41% of the respondents chose to visit relatives and friends. Respondents who chose these two ways to spend the Spring Festival said that the reason why they chose "rest at home" was mainly because they were busy for a year, and at the end of the year, they could just take this short holiday to have a good rest and adjust. I also choose "visiting relatives and friends" because everyone is busy with their own future and life, especially those who work in other places, and have no time to find a free time to contact relatives and friends. The Spring Festival just provides such an opportunity for everyone to contact their feelings.

In addition to these two ways to spend the Spring Festival, the respondents also chose other ways: 16% of the respondents said they would spend the Spring Festival by traveling; 4% of the respondents said they would spend the Spring Festival by working overtime during the Spring Festival. 3% of the respondents said that they would spend the Spring Festival by charging their knowledge. Another 3% of the respondents chose other ways to spend the Spring Festival.

The proportion of self-help tour and group tour is equal

Since the introduction of the new vacation system and the unified provision of 7 days off during the Spring Festival, tourism has also become a way for people to celebrate the Spring Festival. Once upon a time, the Spring Festival travel was popular, and many famous scenic spots and travel agencies were waiting for the Spring Festival to create huge profits for them.

The number of people who choose to travel during the Spring Festival this year is less than before, but it still accounts for a large proportion. In the choice of tourism form, 51% of the respondents still choose to travel with the group; 49% of the respondents chose to travel by themselves.

In the choice of location, famous scenic spots and characteristic and representative cities will still be the first choice. In terms of overseas travel, traditional choices such as Hong Kong in the past will still be the first choice for many people. Other representative foreign cities will also try to choose for some well-off people.

　? SMS has become the mainstream in Spring Festival greeting

With the gradual withdrawal of calendars and greeting cards from the historical stage, modern people greet the Spring Festival in a more fashionable, fast, economical and direct way. A short message, a phone call and an e-mail let you feel the presence of friends and relatives at close range. It doesn't cost much, but it's timely and thoughtful.

the survey results of ssic show that 41% of the respondents chose to send text messages to pay New Year greetings this Spring Festival. 36% of the respondents choose to call to pay New Year's greetings; Only 18% of the respondents choose to visit the New Year by the door; There are also 3% respondents who choose online mail or video to pay New Year greetings. 2% of the respondents choose greeting cards and other ways to pay New Year greetings.

Compared with last year, the way to pay New Year greetings during the Spring Festival has changed slightly. Last year's survey showed that the telephone New Year greeting was the most popular way for respondents, followed by SMS and face-to-face New Year greeting. This change last year and this year shows that SMS has become more and more popular. However, while bringing convenience, short messages are short of instant communication and face-to-face communication.

Nearly 41% of adults plan to spend more than 3,111 yuan on the Spring Festival.

When it comes to the Spring Festival, spending is essential. It can be said that the Spring Festival is probably the most expensive festival among all festivals.

According to the survey, 21% of the respondents said that they expected to spend less than 1111 yuan this Spring Festival. 43% of the respondents said that the estimated cost is between 1111-3111 yuan; 22% of the respondents said that the estimated cost is between 3,111 and 5,111 yuan; 6% of the respondents said that their estimated expenses were between 5,111 and 11,111 yuan; Another 8% of the respondents said that they expected to spend more than 11,111 yuan. The results of this survey show that 36% of the respondents plan to spend more than 3,111 yuan in the New Year.

what do people usually spend during the Spring Festival? (Multiple choices are allowed) The data shows that 41% of the respondents said they would buy new year's goods; 37% of the respondents said they would buy new clothes; 41% of the respondents said they would use it to send red envelopes; 67% of the respondents said that they would be used for entertainment and catering; 34% of the respondents said they would use it for giving gifts; 16% of the respondents said they would use it for tourism; 14% of the respondents said that they would use it to buy household appliances, furniture or mobile phones that they need during the Spring Festival.

Five adults spend more than 1,111 yuan on New Year's Eve

? It is very important to have a New Year's Eve dinner during the Spring Festival. In the past, the New Year's Eve dinner was made by everyone at home. Now it is also a different choice to book a table in a hotel, which saves the trouble of doing it yourself and adds a little excitement from outside. For this year's New Year's Eve dinner, 61% of the respondents will choose to eat at home. 41% of the respondents will choose the hotel. In terms of spending, 45% of the respondents said that they expected to spend less than 1111 yuan; 24% of the respondents said that the estimated cost is around 1,111-2,111 yuan; 18% of the respondents said that the estimated cost is around 2111-3111 yuan; 6% of the respondents said that they expected to spend around 3,111-5,111 yuan; 7% of the respondents said that they expected to spend more than 5,111 yuan.

　? In terms of the cost of the Spring Festival, it costs money to walk between relatives and friends, and there must be some gifts. This year, in terms of relatives and friends walking, 23% of the respondents expect their expenses to be below 1111 yuan; 59% of the respondents expect their own expenses to be around 1111-2111 yuan; 18% of the respondents expect their expenses to be more than 2,111 yuan. In terms of gift selection (multiple choices are allowed), 57% of the respondents said they would choose health care products; 14% of the respondents said they would choose some local products; 7% of the respondents said they would choose clothing; 49% of the respondents said they would choose various types of alcoholic products; 43% of the respondents said they would choose various types of gift boxes; 46% of the respondents said they would choose fruit; 11% of the respondents said they would choose cultural products; 14% of the respondents will choose to send red envelopes; 16% of the respondents said they would choose gifts that are meaningful or needed by the recipients.

　? It's the hardest to go home to buy tickets during the Spring Festival

With the development of society, more and more people leave their homes and choose to go to other places to develop their own careers. With more people leaving home, there will naturally be more people going home during the Spring Festival. Therefore, every Spring Festival, the returning army is very spectacular.

Among the respondents, people working in other places account for a certain proportion. When asked "What is the biggest headache for them during the Spring Festival", 53% of the respondents chose that it is difficult to buy tickets and go home. Among the respondents, 61% choose the train as the means of transportation if they go home or travel far during the Spring Festival. 21% people choose cars as their means of transportation; 15% people choose airplanes as their means of transportation; 4% people choose ships or other means of transportation. It can be seen that the train is the most important travel tool for the people. It's hard to get a train ticket every rush hour. In addition to the difficulty in buying train tickets, the increase in the price of tickets during their stay in Spring Festival travel rush has also caused many people a headache. Most respondents believe that most people who choose to travel by train are ordinary people, and their own income is not rich, so it is undoubtedly worse to raise fares when they have to go out.

Therefore, 65% of the respondents disapprove of fare increase; 24% of the respondents are reluctant but can barely accept it; Only 5% of the respondents agreed; Another 6% of the respondents said it didn't matter.

most people think that the taste of the year is getting weaker and weaker

On weekdays, everyone looks forward to the Spring Festival, but when it really comes, it seems that it is more like a long holiday, which brings us less and less excitement.

In the eyes of the interviewees, the annual flavor of the Spring Festival is getting weaker and weaker, traditional culture is losing, and life is getting more and more tasteless (63%); There are also 19% respondents who think that the current Spring Festival is simple and relaxed, which is better than the traditional Spring Festival. 8% of the respondents believe that the Spring Festival is a day when they can find a reason to spend more money. 11% of the respondents think that the Spring Festival is no different from the "May Day" and "Eleventh" long holidays. It seems that how to get back the excitement of the past Spring Festival really needs some work.

　? ■ Experts say

Let traditional culture glow with new vitality

? Zhang Jiangang, a researcher at the Institute of Philosophy of China Academy of Social Sciences and a part-time researcher at the Cultural Research Center of China Academy of Social Sciences

From the results of this survey, it can be seen that although the Spring Festival, May Day and November Day are all seven-day long holidays, the Spring Festival is still the only long holiday for Chinese people every year, so 34% of them choose to rest at home and 41% of the respondents choose to visit relatives and friends. During this time, rest has become everyone's theme, on the other hand, the usual social relations are not considered by everyone, and bosses and customers are replaced by relatives and friends.

judging from everyone's spending during the spring festival, 1,111-3,111 yuan is the main consumption amount, which I think is reasonable. Although the expenditure and income are not completely consistent, we can see certain characteristics. The experience of the development of modern social structure shows that the middle class is the main force to promote the development of modern society, guide social consumption and stabilize the social situation, so it advocates the so-called "big in the middle and small at both ends" structure, and the results of this survey also illustrate this problem.

A very important issue was involved in the survey-"the taste of the year". Every New Year, the central city is relatively desolate, which means that the central city has not become the home of the residents, but is only a gold mine, which shows that there are problems in the function of the city itself, and it is difficult for people to find a comfortable place to rest. From another perspective, the Spring Festival has always been a symbolic symbol of our national tradition, but with the changes of modern industrial mode, urbanization mode and large-scale trade mode, the traditional folk custom of the Spring Festival is also changing. How to make traditional culture show new vitality, that is, how to change culture after economic transformation. I think its core is how to make people rediscover the warmth of human nature and happiness in modern cities.