First, choose the cut-in track (positioning, fans)
In which direction should the account be built? Is it a face value class? Talent class? Interest class? Knowledge class? Or a drama class?
Before you do it, you must think clearly about what kind of account you are suitable for, and do it according to your hobbies and specialties, so as to continuously output high-quality content. We didn't do it in a day or two, and we need long-term operation and maintenance. Only by continuously exporting high-quality content can we make our number bigger and stronger. Such as real people, food, pets, beautiful women, funny, anime, music and so on. In short, you should do your own positioning, so as to better output the content that fans like and pay attention to.
Of course, this account is not too narrow. Your field directly determines how many fans there will be in your account in the future, such as food, which can be eaten by men, women and children. If it is in the field of English learning, the number of people will break directly, because eating is a necessity and learning English is not.
Remember! Your short video content must be vertical! Don't be greedy, doing everything equals doing nothing!
Second, the account realization mode
After determining the location of Tik Tok, we will consider the problem of realizing it. What are you going to make money with?
Selling goods, embedding, live broadcast, private domain ... is to make yourself an online celebrity, live broadcast, Shang Yan, etc. This must be considered, which is directly related to your motivation to output content in the future! !
There are only two ways to realize it: traffic realization-more fans receive advertisements; Or the content data is easy to bring goods with the bonus of the platform-selling goods. Then if I choose the career growth route, I can receive advertisements for vocational courses or sell some books and office supplies myself.
If the positioning you choose is difficult to connect the above two liquidation paths, you should reconsider.
We should consider this from the beginning of registering Tik Tok account, and we must consider how to make money in the future. Otherwise, if the traffic comes, you can't take it, and you will do it for nothing.
Third, set up your account.
The account is set up to "repair" your Tik Tok. Clothes make the man, and horses depend on horses. A beautiful facade can not only make people feel that this is a serious Tik Tok, but also make people feel that you are a personal account.
When optimizing your homepage, you need to pay attention to the following points:
1, nickname: generally divided into two types, one is to highlight the personnel setting, and the other is to highlight the account function.
For example: the little witch in the workplace, XX's fitness notes, etc. This is the embodiment of human design; Eat, drink and be merry in Beijing, talk about movies for one minute and so on. It is a prominent account function.
2. "Avatar": Someone set a person to appear as real as possible, and the image is clear and recognizable.
3. Background: Combine the location of the account and highlight the attributes of the account.
4. Introduction: Blogger information+account introduction+business model.
5, cover: cover can bring video keywords, which can stimulate viewing interest.
Send a video that reflects the value of your account.
Come to the most important part, how to adjust the video content? Many people have this problem. I really want to be Tik Tok and shoot Tik Tok, but I have nothing to shoot and I don't know what to shoot.
I'm not cute, I don't know how to stay healthy like Liu Genghong, and I'm not a handsome man or a beautiful girl. what can I do? Don't worry, we'll find out what we and our lives can provide value to others.
For example, Gao Jiawen, the little sister of a flower shop, even though she released a video of wrapping bouquets, which looked cumbersome and didn't seem to be very curious, hundreds of thousands of fans still liked to watch it. The most important thing is to dare to think, do and try.
If you don't know how to start, learning from peers is the fastest way to learn. You can learn the production skills of their peers and make appropriate videos according to your own content.
Verb (short for verb) video stream
Prepare 200 yuan budget. If the video is in the public domain, vote for 2 hours to like the comment; If the video is in a small field, vote for 24 hours and like to comment.
Ps: If you don't want to spend money, how can you read the data? The new account push traffic is generally around 500, because the crowd is not accurate.
It's even harder to count, and it's even harder to spend money. The only way is to keep up with the hot spots of Tik Tok. This kind of video is easier to number and label because of the large basic traffic.
After you have been operating for a period of time, the label is accurate, the target population is also accurate, the fan base is also established, and the account weight is also increased.
Sixth, interact with fans and establish contact.
Interaction with fans is an important part of Tik Tok's operation. You can interact with fans by replying to comments and private messages, so that fans can feel your concern and sincerity. In addition, some online activities can be held in time to interact with fans and enhance their stickiness and sense of participation.
These are the basic steps to create a Tik Tok account! I hope this tutorial will help you and get more users and market share on the vibrato platform!