On March 17, 2021, Shenzhen Fashion Home Design Week and the 36th Shenzhen International Furniture Exhibition were grandly opened, and AXENT, an intelligent sanitary brand from Europe, made its debut, with the theme of "Bathing without Boundary", and interpreted a decoding event of the future bathroom form for the audience. Well-known designer Mr. Huang Zhida's design and AXENT's intelligent life scene attracted countless big names, many high-end hotel owners in Hong Kong and Macao, elite designers, media friends have gathered in the booth.

01 AXENTx RWD Mr. Huang Zhida

Imagination of Future Bathroom Space

In this exhibition, AXENT joined hands with the RWD design team to create the imagination of future bathroom space through the combination of the products and the life scene. The entire booth created a simple and bright space on the tone of AXENT's own brand, incorporating a small area of bright color block design, which also injected youth and vitality into the brand. The booth is divided into functional areas, each carrying specific functions and main tasks, so that different people can get the best exhibition experience.

Intelligent bathroom space, where all series of Ensys intelligent bathroom products are displayed, they are not only the perfect fusion of technology and home, but also the perfect fusion of the use of space and the concept of environmental protection.

As a leading newcomer in intelligent sanitary ware, Ensign is committed to interconnecting water, electricity, sound, light, gas, taste and other experiences intelligently, and breaking the boundaries of time and space through cloud services to create an intelligent experience space combining water-intelligence-cloud, creating more possibilities for life.

Hardware toilet centralized display area is built with the concept of "home museum", with the museum space display.

It adds an artistic atmosphere to the exhibition hall, and also lets the audience's eyes naturally fall on the main products.

In fact, home is also a museum, the exhibits are our life collection.

The highlight of the booth was the "Scenario Zone", where the RWD design team paired two different bathroom scenarios and utilized an iconic art installation as a natural divider in the bathroom space.

While forming a clear contrast, it also shapes the brand's memory, allowing everyone to directly feel the "non-standard living experience in a standard space.

02 Design Aesthetics x Intelligent Experience

New Bathroom Cabinets Debut

In addition, this Design Week also marks the debut of the full series of bathroom cabinets co-branded by AXENT and RWD. Six bathroom cabinets placed in different suites, gray tone and under the weakened edge of the atmosphere, but also brought a gentle senior texture.

Among them, "Base" is inspired by industrial style, with open shelves and interlaced shelves, layering the storage space in three dimensions, while improving the utilization rate and freedom of use of the cabinet.

"Laiman" and "Lani" two are focused on the transformation of the utilization of bathroom space, removable functional storage accessories, higher utility, more interactive, but also more interesting, breaking the limitations of the inherent home immovable.

"A line of water and sky", "spruce", "snowy mountains" are all inspired by the natural scenery, for the bathroom space into a natural atmosphere.

And in between, "Water and Sky" brings more surprises, in addition to breaking the conventional cabinet structure and design, the finishing touch is that it incorporates the intelligent panel that Ensign is best at, "Towel heat preservation and sterilization" and "Skincare refrigeration".

The minimalist design is in line with the classic concept of life, and the pursuit of exquisite appearance always emphasizes the experience of use. The RWD design team put into practice the imagination of the future shape of the bathroom, presenting a variety of possible combinations of bathroom space in the limited space of the exhibition hall, so that everyone can enjoy the home artwork brought by Ensign without leaving the hall.

03 AXENTx Shenzhen Fashion Furniture Show Design Forum

Design Creates Value

In the afternoon of March 20, Dr. Yimin, the Chief Technology Officer of Ensign, was invited to participate in the exhibition's exclusive activities, and delivered the main speech of "Meet the Wisdom, Discover the Miracle! "The main speech. In the content of the speech, Dr. Fang Yimin once again mentioned the goal of Ensign: Wisdom Changes Life, and explained how Ensign has created miracles in the traditional and ordinary industry of sanitary ware, how to achieve the harmonious unity of design and function, and how to make the iterative updating from tradition to wisdom more convenient.

After the speech, Dr. Fang also met with An Qiang, Secretary General of Guangdong, Hong Kong and Macao Hotel Industry Association, Wang Wei, President of Yuehai (International) Hotel Management Group, Li Ying, Managing Partner of HBA, Wu Dy, President of Beijing Golden Mantis Design Institute, Meng Jian, Jury Member of the Jintang Prize. Ball judge Meng Jian . Mr. Meng Jianguo and other guests participated in the discussion on "Post-Epidemic Era, Can Tourist Resort Hotel Become the Next Growth Point of China's Hospitality Industry, and What Technological Changes Will Be Triggered by the Design and Supporting Products".

During the discussion, Dr. Yimin Fang responded to the theme of how to attract customers in the post-epidemic era with changes in bathroom space at a fraction of the cost, and how to achieve "light" upgrades of hotels from traditional to smart in a more convenient way. In the consumer iteration, consumers are increasingly pursuing personalized consumer situation, bathroom space is also from a single to colorful. Not only that, the boundaries of the bathroom is also increasingly fuzzy, the function of the bathroom from the original "health" and "bath" to a more far-reaching, broad and personalized level. As a smart bathroom brand, Swiss Ensign has been exploring ways to cross and eliminate the boundaries of intelligence, beauty and sense of use; exploring ways to be people-oriented, serve life with wisdom and change life with wisdom. Crossing the boundary of the bathroom, eliminating the boundary between intelligence and people, so that the product is minimalist and intelligent, so that customers can enjoy life.

That night, the "Golden Hall Award Gala Dinner and 2020 Annual Best Works Award Ceremony", jointly organized by the National Alliance of Golden Hall Award and Shenzhen Fashion Home Design Week, was held at the Shenzhen International Convention and Exhibition Center. In this annual selection activity of China's most large-scale and influential interior design industry, Ensign Sanitary Ware was honored to be on the list of designer brand recommendations. Representatives of Enshi brand were invited to attend the ceremony to accept the honor and present the awards to the elite designers of the year. At the design event that night, the organizers announced that Ensys and Jintang Award officially reached a strategic cooperation, and both parties will continue to help designers' public welfare activities and create a stage for excellent design talents to show themselves.

04 AXENT

Focusing on subversive innovation, exceeding customers' expectations

In 2008, AXENT, a Swiss high-end bathroom brand, was officially founded, headquartered in Switzerland's "City of Roses," Rapperswil, with offices in America, Europe and Asia. America, Europe, Asia and other places have branches, sales outlets around the world, currently has nearly 800 stores. The product line covers intelligent toilets, high-end sanitary ware, bathroom furniture, bathtubs, bathroom accessories, imported hardware and same level drainage.

As an important manufacturer of intelligent sanitary products and a global supplier of total intelligent sanitary solutions, Ensign has always adhered to the Swiss craftsmanship, focusing on the research and development of cutting-edge technology, and has set off a wave of intelligent sanitary products around the world. Since its inception, Ensign has constantly stood out and won many honors, loved by high-end customers, architects and designers, and is regarded as a brand miracle by the industry.

It is said that Ensign is like the Tesla of the bathroom industry, young and fashionable, taking advantage of the wind of smart bathroom, launching an unprecedented impact on the traditional bathroom brands. As for the next step, Ensys will continue to uphold the core concept of "focusing on subversive innovation, exceeding customer expectations", to become the global leader in digital sanitary ware, so that the digital sanitary ware into every family in the world.