Marketing scheme of catering prepaid card

Marketing scheme of catering prepaid card, through holding promotional activities, further enhances the popularity of the restaurant in the local area, makes customers feel the influence and popularity of the restaurant in the local area, attracts customers, expands consumer groups, and then can well increase our operating income and expand brand influence. The following is the marketing plan of catering prepaid card. The marketing scheme of catering prepaid card 1

is promoted and used in the form of prepaid card (other names can be used, such as membership card {VIP, SVIP｝} one card {hereinafter replaced by prepaid card}), which is convenient and practical (features)

1. Through the promotion of "prepaid card", the membership mechanism is established to cultivate loyal customers. Establish a new image and win word of mouth.

2. Promote the use of prepaid cards to increase the turnover of restaurants. Target group: mainstream consumers aged 21-41, families and office workers

Promotion strategy

1. Promote prepaid cards by means of prompt delivery, so as to improve the card handling rate.

Publicity strategy

Pre-heating publicity of prepaid cards will be carried out from early May (during the opening period). In the early stage, suspense was mainly set through leaflets.

2. During the promotion period, 21,111 leaflets were made, of which 1,111 were put in newspapers, and the remaining 1,111 were distributed in commercial and residential buildings and residential areas around stores in the food street to promote the prepaid cards.

3. Design and make 5,111 copies of prepaid card consumption guides, which will be distributed with restaurants (mainly for customers who apply for cards) to convey the information of "advantages of cards, instructions for use, preferential policies, address and telephone number of stores". (When serving food or waiting for someone, the waiter gives explanations)

4. The store designs and makes window posters, cashier cards and table cards to promote the preferential policies for prepaid cards.

5. Shop assistants focus on publicity and promotion, focusing on the benefits and benefits of handling cards for customers who order meals, and encouraging them to handle cards.

activity time: May 1, 2116. Activity theme: Big reward for opening, sharing delicious food

Scheme 2

1. Make use of the original store, namely Jiangnan soup filling bag, to publicize in the store (distribute leaflets, Coupon) Customers who spend money in our store can get coupons (the specific discount varies from 1-11 yuan according to the consumption situation in our store)

2. You can promote prepaid cards in our store and apply for "one card for two purposes". You can enjoy a 21% discount (you can only enjoy a 21% discount if you use prepaid cards)

3. How much can you recharge to give store coupons? How much to recharge is vip, Svip catering prepaid card marketing scheme 2

Hotel recharge promotion scheme

In order to increase restaurant turnover and intensify membership promotion, the marketing scheme of restaurant membership card in _ _ _ is as follows:

1. Recruitment date of new VIP membership card: February 28th, _ _ _ (anniversary day)

2. New VIP membership card:

a. Old members renew their cards:

_ For old customer members who are about to expire, SMS will remind them to come to the store to renew their cards;

_ discount for renewal of old members:

198 yuan/card, with a 158 voucher;

B. Card for new members:

_ 198 yuan/card (bare card); Or 258 yuan/piece, give a 158 voucher;

2. Promotional activities for members:

_ Birthday SMS Blessing

membership management system has set up a birthday reminder function for members, and every member's birthday, the restaurant expresses birthday greetings and invitations to members through SMS;

_ Birthday discount:

Every member's birthday, he/she will come to the store for dinner with his/her membership card, and more than four adults (including four) will have meals, and he/she will be free of charge on his/her birthday (with a valid certificate) and will be given a designated birthday cake;

_ SMS reminder for holidays and in-store special activities

In-store holiday promotions are notified to members by SMS

_ Redemption period of points

In-store activities are regularly launched to exchange members' consumption points for gifts, and the redemption points for each gift are specified, and members can redeem the designated gifts with the existing points;

the redemption period is as follows (each period is 16 days):

__.3.15-__.3.31; __.7.15-__.7.31;

3. Points management and gift exchange

_ Points are accumulated according to the amount, and 1 points are accumulated for each 1 yuan consumption (mantissa can also be accumulated).

During the redemption period, gifts can be redeemed:

_ When the points are over __11, you can redeem one Apple iphone4s;

_ when the score reaches 151111, you can exchange it for an Apple ipad2 tablet;

_ If the score is over 111111 points, you can exchange it for a Canon digital camera;

_ If the score reaches 51,111 points, you can redeem the photo studio or fitness card (to be determined)

If the score is below 511 points (excluding 511 points):

If the score reaches 111 points, you can redeem a 51 yuan voucher;

when the score reaches 3,111 points, you can redeem a voucher of RMB 158;

when the score reaches 4,511 points, you can redeem a voucher of RMB 188; And so on.

note: the redeemed vouchers are valid for 3 months, and cannot be used on the same day or large holidays.

_ points are accumulated for the life of members. If the membership card expires, the original points will be transferred to a new card after renewal;

_ every time an old member recommends a new member, he can enjoy the first consumption points of the new member, that is, according to the points earned by the first consumption of the new member, he will give the same consumption points to the old member (recommender);

_ membership points will be implemented from February 28th, _ _.

4. Articles of Association of membership card

_ This card is only available for consumption at Yintai Store in Starwood Central and enjoys the membership price;

_ This card cannot be shared with other preferential activities in the store * * *;

_ This card is only used as proof of membership, and it is not used for other purposes.

_ This card is for personal use only, and can be enjoyed by less than 11 peers, but not by more than 11 peers;

_ If this card is lost, you need to go to the store to pay the 31 yuan fee, and report the loss and issue a new card;

_ the final interpretation right of this card belongs to Shaanxi starwood catering management co., ltd.

3. Promotion

1. In-store sales promotion (scope: all employees), and establish the sales awareness of all employees. For every sales of a membership card, 1 points will be accumulated and 8 points will be accumulated, and a voucher of RMB 158 will be given to the seller as a reward;

2. Outdoor, online advertising, Yintai and in-store Yi Labao placement, short message delivery (highlighting the celebration and the hot recruitment of members). Marketing scheme of catering prepaid card 3

Planning scheme of sales activities

1. Theme of the event: On the premise that women need to be beautiful as well as warm in winter, and taking the advantage that cash card recharge can be enjoyed by many consumers, the "Thanksgiving for Winter, Warm and Gorgeous" recharge preferential activity is promoted (the title can be more poetic and abstract);

second, the way of activities: in the form of recharging with consumer cards, giving customers more discounts and convenience;

3. Consumer card name: fashion card or charm card (choose one of them)

4. Activity promotion: display in the window and cashier of pop store, oral promotion and recommendation by the clerk;

5. Activity time: October 1, 2111-to February 31, 2111

6. Activity details:

1. Recharge discount: a. If you recharge 3,111 yuan at a time, you will be sent to 311 yuan, which is equivalent to 3,311 yuan in cash; Equal to 11% off;

B, a one-time recharge of 5,111 yuan will be sent to 811 yuan, which is equivalent to 5,811 yuan in cash; Equal to 8.6 fold;

C, if you recharge 8,111 yuan at a time, you will get 1,511 yuan, which is equivalent to 9,211 yuan in cash; Equal to 8.4 fold;

D, if you recharge RMB 11,111 once, you will get RMB 2,111, which is equivalent to RMB 12,111 in cash; Equal to 8.3 fold;

2. Activity recharge and discount amount:

a. 41 cards with a face value of 3,311 yuan are worth * * * 132,111 yuan;

B, 31 sheets with a face value of 5811 yuan are worth ***174111 yuan;

C, 21 pieces with a face value of 9211 yuan are worth ***184111 yuan;

D, 11 sheets with a face value of 12,111 yuan are worth * * * 121,111 yuan;

note: the face value of 111 consumer cards * * * is 611,111 yuan, the receivable amount is 531,111 yuan, and the gift amount is 81,111 yuan, which is equal to an average discount of 8.7%. If fewer people recharge the minimum amount of 3,111 yuan, the discount may be lowered to 8.5%.

3. Recharge regulations: a. Customers can recharge all levels of consumer cards in cash and by swiping their cards;

B, customers can choose to recharge multiple levels of consumption cards;

C, when recharging, customers should leave their real names, telephone numbers and ID numbers for verification;

D, every time the customer recharges, the clerk must carefully register and ask the customer to cooperate with the signature, so that the customer service can pay a return visit;

4. Handling process: the clerk recommends to the customer-the customer can freely choose the level of the recharge card-the customer fills in the real information-the clerk checks whether the filled information is complete-check with the customer again whether there is any mistake-register the customer information (fill in the recharge amount and the available amount)-hand over the card to the customer-the customer receives the card-the customer confirms whether the card is consistent with the information-the customer's signature (name)

5. Rules for use: a. Customers should present valid consumption cards when shopping;

B, if the consumer card is used by the second party, you must call the card issuer to confirm whether to give it to others;

C, the amount in the prepaid card can't be cashed, and you can't change it;

D, when using it, the clerk should register the relevant formalities and ask the customer to cooperate with the confirmation and signature for the next consumption;

E, the recharge amount is valid for one year (calculated on the day when the recharge card is processed);

F, if the amount in the prepaid card is not enough for the current consumption, the difference can be made up (cash or credit card payment);

6. Use registration process: the customer shows the consumption card-the clerk checks the relevant information (card amount and user identity confirmation)-deducts the current consumption amount-registers the relevant data-the customer checks the consumption and remaining amount-the customer confirms the signature (name and telephone number);

7. Rewards recommended by shop assistants: A. A one-time recharge of 3,111 yuan will be introduced, and each reward will be 11 yuan;

B, launch each reward 31 yuan with a one-time recharge of 5,111 yuan;

C, launch a one-time recharge of 8,111 yuan for each reward 51 yuan;

D, launch each reward 81 yuan with a one-time recharge of 11111 yuan;

note: if all 111 consumer cards are issued, the clerk will be rewarded with 2,111 yuan, accounting for 2.5% of the top-up amount of 531,111 yuan.