References are very important for students who write papers. I shared some references for poster design. Welcome to read!
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Extended content
Web design reference
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How to design the poster? 1, title: The title should focus on the content, so that people can see it at a glance.
Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.
2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly indicate the price and promotion.
If it is a performance poster, it is necessary to write clearly the actors, operas, plays and so on.
3. Time: place, cost. The time and place of the event must be clear.
4. End: Start a new line and write your signature. Write the year, month and day under the name.
Extended data:
Poster design skills:
Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.
1. Composition skills Thickness contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting). This style is just some packaging in packaging composition.
Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
2. Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition of near and far pictures.
The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety with a crimson square background (that is, a close-up view).
In turn, there are several main characters in the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on.
This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of examining a still life picture from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.
3. Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast between simplicity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.
At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.
4. Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, the explosive pattern in the background or around the name of a packaging theme, or a few seemingly careless crazy thick lines, or banded English or patterns, all present a "dynamic" feeling.
The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.
5. Comparison of Chinese and Western writing skills. This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.
And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to express a kind of cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns on the current packaging, which is most obvious in the packaging of wine.
For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.
References:
Sogou Encyclopedia-Poster Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics.
In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance.
Specific elements of poster design:
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.
Types of posters
According to different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction.
1. Commercial poster:
Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.
2. Cultural posters:
Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
3. Movie poster:
Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.
4. Public service poster:
Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit.
In-store poster design:
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
Poster design for investment promotion:
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.
Exhibition poster design:
It has the function of spreading information, involving a wide range of content, rich artistic expression and strong foresight. Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics.
In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance.
Steps of poster design:
1, what is the purpose of this poster?
2. Who is the target audience?
3. How did they accept it?
4. What about posters of other products in the same industry?
5. What is the embodiment strategy of this poster?
6, creative point?
7. Expression techniques?
8. How to combine with products?
Specific elements of poster design:
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.
Types of posters
According to different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction.
1. Commercial poster:
Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.
2. Cultural posters:
Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
3. Movie poster:
Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.
4. Public service poster:
Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit.
In-store poster design:
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
Poster design for investment promotion:
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.
Exhibition poster design:
Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.
How to design posters and leaflets;
1. Set the scene first.
If you imagine a flyer as a play, then paper is the stage. Just like drama, the function of a good advertisement is to make people pay attention to your product.
2. Set the reference line:
Add a very thin border, which can be imagined as a curtain to guide the reader's line of sight to the middle content. This kind of wireframe must be very thin. If it is too thick and too bright, it will distract the reader.
3. Push the product to the front desk
Put your products in a conspicuous position on the page, just like when you invite friends to have a barbecue in your backyard, you will also put these chairs in a conspicuous place in the yard so that every guest can see and touch them.
4. Add a title:
Once you add a product picture to the page, the function of adding text is to reveal all kinds of details and guide readers to pay attention to the advantages or functions of the product, which can't be found just by looking at the product.
5, choose the right font:
There are many classic fonts, which give people a low-key and confident feeling and can make the products shine. These fonts have been carefully designed and are very suitable for words, so both the main title and the subtitle are fully qualified.