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Marketing scheme of hot pot restaurant

The owner of the physical store business must know. What a physical store wants is the flow of people. With a large flow of people, there is a chance to make money. There is no loss at all.

Free mode is the best marketing mode of drainage, interception, financial retention and return, and it is also the best business mode. A business model that customers cannot refuse! !

one center, two basic points, three major frameworks and four major processes!

a center is user-centered, and it can satisfy customers' humanized value demand for free through front-end altruistic thinking.

two basic points, that is, the support point of the gift and the interests of the merchant alliance are the same. Let's talk about the support point of gifts first. It can be said that customers are becoming more and more picky now, and many businesses are in great pain in all aspects including drainage and transaction. Therefore, it is necessary to use the power of gifts to alleviate or even eliminate these pains; Now is the era of win-win cooperation. It is a good strategy for today's business operation to unite all friends who can unite and defeat all business opponents who need to be defeated. Alliance like-minded businesses to help them improve their competitiveness and sales. Sometimes, helping others means helping themselves, and those who help others will always help them!

The three customer frameworks are: attracting customers, closing customers and splitting customers; In business layout, you need to know how to attract customers to detonate traffic, how to design a deal proposal that users can't resist, and how to make customers become hardcore fans to introduce you, so as to split out a steady stream of new customers.

Four major process steps, mainly around the above content, make a detailed landing flow chart, which is roughly like this (the detailed flow can be increased as needed):

Step 1, make accurate portraits for core users and provide them with practical high value

Step 2, design gifts and joint business partners;

the third step is to turn strangers into customers and then fans;

the fourth step, on the basis of profit, how to plan the cash flow reasonably, so as to continuously strengthen our own strength and rapidly develop fission.

pull banners and distribute leaflets near the store.

at the beginning of business, temporary or fixed stalls will be set up in bazaars, shopping malls and residential areas.

set up some mass organizations and issue discount cards, with which you can enjoy discounts.

establish close customer relationship, and give a small gift to customers on their birthdays, wedding anniversaries or when they are sick.

when the new product is launched, it will be given away with a small bag for free.

Invite local celebrities or government officials to visit, write inscriptions and take photos.

hold vegetarian cultural activities in the local area, such as centenarians' party on the Double Ninth Festival, to expand the influence of vegetarianism and storefront.

Carry out activities of "offering love" and "filial piety" on holidays, so that children can send health to their parents.

Carry out activities of "offering love" and "filial piety" on holidays, so that children can send health to their parents.

participate in public welfare activities related to health, health preservation, beauty and fitness.

Cooperate with local media to launch hot pot lectures, hot pot columns and hot pot recipes during holidays.

remember one sentence. Doing marketing is to be human. And the free model we admire is to start from human nature and do marketing.

the free mode is to attract a large number of customers, extend the industrial chain, tap invisible profits, realize cross-subsidy and earn invisible money through the spirit of losing money and being altruistic.

1 A business model that uses free services in the early stage to quickly occupy market share, and uses value-added services or provides high-end services in the later stage to make better charges to achieve profitability

2

It is a new profit model suitable for the development of the times, and it is an irresistible business model for consumers. It takes' designing the hidden profit space of enterprises' as the core, that is, extending the profit chain of enterprises, attracting customers to the maximum extent by designing free projects, and then,

3 is a new excellent ability to reduce the cost of goods and services to zero, and it is a new model that can dominate the future market and crush the current market.

4' free' can make a profit, which is an altruistic thought, a fool's spirit, a spirit of suffering, and a philosophy of life that benefits others and benefits themselves.