Yantai Joy City has become a national 3A-level scenic spot
This newspaper (YMG reporter Qu Caiyun intern Wang Fengyu) At 11 o'clock yesterday morning, the girl Mei Mei stepped into the "cat sky city" on the seventh floor of Yantai Joy City, and then sat down at the desk facing the sea and read quietly. Like Mei Mei, a girl, it has become the habit of many people to find a space and enjoy peace in Joy City. Joy City, which has been committed to providing customers with experiential services, is no longer a shopping place in the traditional sense. Zhao Liang, assistant general manager of Joy City, said that Joy City wanted to provide Yantai people with a different lifestyle.
Some time ago, Joy City was just rated as a national 3A-level scenic spot, which is the first in Shandong Province. This reflects the brand-new thinking and planning of Joy City operators, and is consistent with the concept that Joy City has always advocated to provide diversified services, let customers realize the value-added feeling that online shopping can't provide, and build a cultural and life center.
Joy City outlines entertainment and life center with brand
Joy City has become a national 3A-level tourist attraction, not because it is a fashionable shopping center, but because it is now an entertainment and life center integrating shopping, catering, entertainment, culture, education and life. Today's Joy City is not only a simple shopping center, but also has many other functions and services. From brand concept to image design to operation, it not only meets the citizens' simple shopping and eating needs, but also meets the citizens' spiritual needs.
From ShoppingMall to LifeStation, this change has gradually taken shape. Nowadays, many people not only shop and eat in Joy City, but also entertain, meet people, receive education, kill time, and even find love partners and complete wedding ceremonies. "This is an all-round life experience, and therefore, in October 2115, at the' 2115 China Experiential Commercial Real Estate Development Forum', Yantai Joy City won the Best Experiential Award and the Best Operating Award of the Year. Just as painters use painters' ink to outline their works, Joy City is using brands to outline the cultural life center. " Zhao Liang introduced.
Joy City is a cultural and life center, and one of the highlights is Aiyue Bay on the seventh floor. Here is the ultimate expression of people's inner pursuit. The construction here gives people a feeling of happiness and romance. Emotional message boards, graffiti walls that are not funny, lovers' locks that witness lovers, cafes that pursue quality, and literary bookstores that enter the heart are all signs of capturing customers' hearts. Of course, the bonded port area and the upcoming OCE life market with simple style can also give customers the feeling of "shopping" in first-tier cities.
It has become the habit of many citizens to visit Joy City
"Yantai is a tourist city, with more than 3 million people coming to Yantai every year, but few people go into shopping malls. Now that we have become a 3A-level scenic spot, we just hope that tourists can' visit' us as a scenic spot, let them experience Yantai and feel the shopping feeling of first-tier cities. It is very successful that we can catch 1.5 tourists every year. " Zhao Liang said that Joy City will actively improve the current 3A level with three main formats, not just to be a Joy City, but to be based in Yantai, with Taiping Bay and Yantai Mountain as the selling points. From the overall consideration of the first and second phases, it will become another 4A level scenic spot in Yantai City, or even the first 5A level in the future.
Zhao Liang introduced that the 2,511-square-meter OCE Life Market, which integrates bookstores, furniture, clothing and other formats, is about to bloom on the first floor of Joy City. The bonded port and Aiyue Bay with an area of over 1,111 square meters echo the OCE Life Market and play a key role in the commercial transformation.
"The advantage of traditional department stores is that they are large enough, and the real concept depends on the brand's own experience. Just like Cabin men's wear is also available in other places, it is basically an ordinary men's wear, but here it has more than 1,111 square meters, in order to increase the sense of experience." Zhao Liang introduced that carbine men's wear in Joy City will provide services such as coffee and hairstyle design, so that customers can have a better life experience. "Our catering highlights the renewal and integration of dishes, the market needs us to transform, and merchants are willing to cooperate. We will let customers enjoy the experience that cannot be completed online here, even if a dress with 311 yuan online costs 411 yuan here. We will also let customers enjoy services that are much more valuable than the extra 111 yuan, such as sending movie tickets, giving points, giving gifts, etc., and here, you can mix coats, shirts, hats, shoes and so on at will. Online shopping is not suitable and needs to be returned, which brings embarrassment and inconvenience. However, if customers like online shopping, we are not afraid that you will copy the item number. We are willing to be the fitting room for online shopping. Customers are welcome to copy it openly and we will use it. " Zhao Liang said that the most respected realm of Joy City is: "I will come to see you, maybe I won't buy anything, but it is my habit to come to see you."
"We won't let customers adapt to us, but we will feel the customers, and the customers' ideas are what we want to pursue." Zhao Liang said that what Joy City does is "we will do and provide what customers need. As long as you have an email, a WeChat and a comment, we will change it for you."
source of written report: Yantai evening news.