With the loosening of the epidemic and the favorable real estate, home furnishing enterprises will usher in a new turning point in development. Home furnishing enterprises need to pay attention to the following four aspects:
1. Product and service innovation never stops.
The innovation of products and services is eternal and the most powerful competitive strategy. Good products and services not only seize the stock market share, but also create the market in a way that exceeds customers' expectations. Intelligent furniture is likely to be the main place for the next product innovation. Just like Fiona Fang Furniture has developed a mattress that can automatically lift the head and upper body. The main customer of this mattress is the monthly nursing institution, which provides meticulous care for the parturient. Relying on product innovation, service can be greatly innovated. Just like the assembled furniture of Wanhua New Home Decoration, except for the structural part, the whole assembly and furniture installation services have been completely designed. The innovation of service operation mode can also improve service level and efficiency. Shenzhen left-hand and right-hand customized door-to-door installation platform, integrated service resources, unified service standards and quotations, and achieved efficient cooperation and reasonable delivery of orders through the installation service platform, which significantly improved the service level and improved the efficiency of resource utilization.
2. The innovation of industrial chain organization mode The development of market determines the change of industrial chain organization and cooperation mode. Under the influence of market development, the trend of channel diversification in home furnishing industry is becoming more and more obvious, and the distribution channels and physical store system of home furnishing enterprises are gradually developing to multi-channels; The supply mode of single-category products has also changed into a multi-category and professional service cooperation mode; Some leading enterprises have also begun to change their thinking, gradually decentralized, rather than strong control, and developed in the direction of small organizations and industrial chain cooperation.
3. Major changes in the business model of enterprises
At the same time, under the background that the country vigorously promotes the digital economy, the digital transformation of home furnishing enterprises is unstoppable. The development and changes of the industry put forward new and higher requirements for digital transformation. The transformation from product sales to design-oriented marketing mode, from single product supply to multi-category product supply with full design scheme, from all-inclusive service mode of dealers to multi-marketing channels and professional service division, especially the innovation of organization mode and business cooperation mode, all require the transformation of enterprise business model and digital transformation. From the perspective of operation management, it is necessary to take consumers as the core, establish a closed loop around product and service orders, break through organizational boundaries, and improve service level and consumer satisfaction with the close cooperation of the whole industry chain.
4. Full scene and full link are the key words of digitalization of home industry chain.
Full scene and full link will be the key words of digitalization of home industry chain. Chain owners need to coordinate the delivery and service of ordered products and be responsible for the final satisfaction of consumers. Mainly from two aspects: First, it is necessary to establish a digital expressway between chain owners and other partners in the industrial chain. Second, in all aspects of the whole business process, it is necessary to improve business and management methods through the capabilities of digital technology.
How to do a good job of informatization construction in home furnishing enterprises.
The following points are the core of digital transformation of home furnishing enterprises:
1. Establish a digital marketing and service system.
We can start from the following aspects: consumer product experience, innovative marketing model, expanding new channels and standardizing services.
2. Build a digital supply chain system.
Establish a digital supply chain system to integrate supply resources, and carry out business collaboration at three levels: product data, supply plan and delivery execution, so as to make business transparent and standardized. Accurate commitment and accurate delivery.
3. Establish a digital R&D system.
Product innovation and accurate delivery are the eternal competitiveness of the home furnishing industry. Through IPD? Can (integrated R&D system) integrate R&D, marketing, supply chain, technology and production? And other related links, this system aims to coordinate several related business departments, from product concept, appearance design, structural research and development, supply of resources, sample production, release, mass production, sales, revision, to product elimination throughout the product life cycle, highly collaborative and effective management.
4. Standardize operation and fiscal and taxation integration.
Standardized management is the life and death line of enterprises. At the same time, through the in-depth control and analysis of the core value flow of enterprises, we can avoid business risks and improve efficiency. For example, establish a multi-channel and multi-level dealer sharing and commission settlement system to activate channel vitality; Activate organizational vitality through amoeba assessment system.
How to achieve the above core objectives, it is very important to introduce advanced home information management software and professional implementation service providers. Jienuo Technology, which focuses on the digital transformation of home furnishing enterprises, has a professional implementation service team and strong customization development capabilities. Self-developed ERP for home furnishing industry has been applied by many head enterprises in home furnishing industry, and its solutions cover all scenarios and full-link businesses such as sales, design, procurement, inventory, production and finance.
If household enterprises want to do a good job in informatization construction, they must first make clear their strategic planning and requirements, and also need to choose appropriate informatization technologies and service providers, and pay attention to personnel training and technical support in the implementation process. Only in this way can we realize the digital transformation of home furnishing enterprises and enhance their competitiveness and sustainable development ability.