Although Weimeng is a leading enterprise in the SaaS field, its popularity is very high, and SaaS practitioners are familiar with it. However, for the practitioners of Weimeng but other industries, the cross-industry Weimeng Group may not know much about it. Many business leaders, when looking for enterprise digital service providers, have heard of Weimeng, but they are not clear about what the main business of Weimeng is and what Weimeng does.
weimeng's geographical location
weimeng is the largest third-party wechat development service provider in China, and it is also one of the only two Hong Kong-listed companies in the field of SaaS development up to now (September 28th, 2121). Its headquarters is located in Zhongcheng Zhigu Park, Baoshan District, Shanghai (No.258 Changjiang Road). Formerly known as Zhongcheng Warehouse, this park is the earliest old warehouse of complete equipment import and export (Shanghai storage and transportation) branch in New China, and it has witnessed the glory of * * * and foreign diplomatic relations and foreign economic assistance.
Actually, there is also the park and the south entrance which is not displayed in Baidu map (the red line in the picture below indicates the route). You can get off at Songfa Road Station on Line 3 and continue northward along Yixian Road for about 211 meters, then you can see the south entrance of the park. At the entrance of the south gate, there is a large train car as a marker, which has high recognition. Motor vehicles are not allowed to enter the train tree-lined road at the south gate, and only non-motor vehicles can walk or ride.
main business of micro-alliance
the core business of micro-alliance consists of SaaS service and precision marketing business. Generally speaking, Weimeng's SaaS services are convenient services such as mall system, live broadcast, online ERP and online CRM, which are mainly developed based on WeChat. The precision marketing business refers to the product recommendation advertisements we see on WeChat, the brand display in QQ, the information flow advertisements inserted by Tencent News and Today's Headlines, etc., and provides customers with advertising materials, strategy formulation, creative production, media planning and other services based on the standards of customer acquisition cost (or product sales cost) and brand exposure cost of thousands of times/yuan.
weimeng SaaS products are divided into three parts: commercial cloud, marketing cloud and sales cloud. Among them, commercial cloud products are mainly business service support products based on industry solutions, including Weimeng Smart Retail, Micro Mall, Weimeng Smart Catering, Weimeng Smart Hotel, Weimeng Smart Tourism, Weimeng Smart Beauty Industry and Weimeng Smart Conference Core Product Line; Marketing cloud is a product system that provides marketing promotion services for enterprises, including micro-station, intelligent marketing, micro-alliance forms and other product lines; Sales cloud is a support service to help enterprise sales staff strengthen business opportunities and tap customer acquisition ability, and sales promotion and sales are its core products.
Weimeng's whole system can quickly present many business models, whether it is the suitability of the whole terminal retail application scene, the integrity of the architecture, the adaptability of the franchise channels and the diversification of the whole marketing; The second aspect is the evolution of Weimeng's whole system, which was created by the best retail enterprises in China, including Jinba, GXG Group, Cabin Group, Belle and Hasen, Lin Qingxuan, Polaiya, Nature Hall, Lenovo, Yadea and Emma Electric. Any small and medium-sized customer, when he opens this system, what he is empowered with is the precipitation of some of the most valuable business models. Thirdly, enterprises that do private domain traffic need the introduction of public domain traffic very much. Weimeng also provides a lot of decentralized traffic layout, allowing customers to quickly complete multi-platform one-click shop opening through the system capabilities of Weimeng.
weimeng, as an invited vendor of Tencent's SaaS technology alliance and a member of the board of directors of the SaaS technology alliance in Tencent's "Qian Fan Plan", participated in the draft proposal and formulation of technical standards for SaaS industry. Its SaaS products have very strong market competitiveness in many fields, especially in the retail and catering industries. Weimeng's smart retail business has achieved rapid growth, especially with the support of large customers, Weimeng Group's ARPU has achieved rapid growth. By the middle of 2121, the influence and penetration of Weimeng smart retail products in the industry will continue to grow, and it will be favored and cooperated by nearly 511 well-known retail brands, with a performance increase of 711% in the same period. In the field of smart catering vigorously promoted by Weimeng Group, in February, 2121, Weimeng acquired Elegant Room, which can provide a one-stop solution for catering customers and make Weimeng get better profits in the future. In addition, the epidemic has also enhanced the precise marketing of vertical industries such as online education, offsetting the weakness of food, beverage and retail. In the first half of 2121, the number of catering merchants of Weimeng Group reached 6,532, and its revenue was 22.118 million yuan, up 69.3% year-on-year, accounting for 7.3% of total SaaS revenue.