The outward pendulum is closer to potential consumers. After the release of offline activities, it has become a new trick and coup for some cities to promote "fireworks". The "Implementation Plan for Cleaning Hidden Barriers and Optimizing Consumer Business Environment" recently released by Beijing shows that Beijing will formulate detailed management rules for the outward display of business districts and organize pilot projects for outward display in key business districts.
"Through the form of external pendulum, we can effectively display physical goods, service goods and experience goods, and we can also innovate various scenes to promote sales.
"light up" the night economy
On the night of the Lantern Festival on the fifteenth day of the first lunar month, many shops in Qianmen Street in Beijing launched a special light show. Many old brands lined up in front of them, hung lanterns, made colors, and the crowds surged, forming a beautiful night picture scroll. Hou Yu Street in Suxian District, Chenzhou City, Hunan Province, is brightly lit and charming at night. Hou Yu Street is the oldest street in the local area, with a history of more than 2,200 years. The night economy revived the old street. As night falls, with the whistle of "DuDu … DuDu ……", Yibin citizens board the cruise ship "Yibin on the Yangtze River" and have a panoramic view of the scenery on both sides of the line, so that tourists can feast their eyes.
"Active night economy is an important means to promote consumption and expand domestic demand. We should take various measures to promote the development of night economy, so that the consumer market can rekindle fireworks and release new vitality.
"There is a play every week."
The 11th Guangzhou International Shopping Festival, which lasted for one month, ended successfully not long ago. During the shopping festival, Tianhe main venue staged more than 100 series of consumption activities, which ran through New Year's Day and Spring Festival and extended to the Lantern Festival, realizing the "three festivals" linkage; Shandong will hold the 2023 "Time-honored New Year Shopping Festival" in Jinan Shungeng International Convention and Exhibition Center on February1June-20 to create a new scene of holiday consumption around the current national trend.
Holding a shopping festival is becoming one of the important means to promote consumption. The Ministry of Commerce has previously stated that 2023 will be established as "the year of boosting consumption in 2023" and will coordinate the national consumption promotion activities. Arrange nearly 300 activities with relevant departments, localities and industry associations to achieve "seasonal theme, monthly exhibition and weekly scenery"