The first stage

Cycle: 1-6 months after opening

Key points: interior decoration, putting the group list on the shelves, evaluation, speech preparation and promotion

When the qualifications are complete and the payment is made in time, the first priority is to lay a good foundation, not to rush for success.

I need to remind all businesses and operators that I should not think that I have opened an account in Meituan Review and just lie down and wait for the user to come. Opening a store is the beginning of spending money. If I don't spend money, I didn't choose the right business category in the early stage and didn't do the basic data of the store well, which will affect my later efforts.

Opening a business just opens a door to the traffic pool. As for how much traffic you can get, it depends on your operational ability.

1. Shop decoration

The interior decoration mainly involves the display head map, official photo album, service items, store address, contact number, group purchase, store highlights and so on.

the store head map recommends the company Logo, and a simple and atmospheric map can leave a deep impression on users. What should I use as my avatar? What we suggest is people > Logo map > Environmental map.

Formal photo albums should enrich the courtyard environment and photo albums of different projects, with a large number, but the picture quality must be high, much higher, and can be supplemented by good videos.

business matters and store address should be filled in normally. If the contact telephone number is within the permitted range, write two, one for landline and one for mobile phone.

due to the importance of group orders, group orders under group purchase should be improved and put on the shelves, which will be introduced later.

doctors rank according to intensity, and the highlights in the store are completed.

it is worth noting that the renovation of the whole store should be completed within 1-2 weeks as far as possible, and other work will continue after the renovation of the whole store is completed.

second, the group list is put on the shelves

as an e-commerce platform for life service, Meituan Comments operates e-commerce on this platform, and goods are operated on the group list.

Why should we emphasize e-commerce operation? This is to remind operators that the core essence of the operation of Meituan Review is e-commerce operation, and all operations should be based on the logic of e-commerce operation and should not be imposed on Meituan Review.

the selection of the group list should be based on the business principles of the goods, and the top-level design should be done in advance, and the detonation/explosion products, profitable products, combined products and featured products should be planned. Generally, only the first three situations are needed. If there are differences, they can be designed into featured products.

For the newly opened new store, the group list doesn't need to be comprehensive. We should first select each drainage product and put it on the shelves to guide users to buy it.

According to the level of commodity sales, the higher the sales volume, the higher the ranking. Usually, the products with higher ranking are mostly drainage products with moderate prices, except for a few.

The profit of the designed drainage products can be lower, but try not to lose money, otherwise it will affect the operation in the store.

when the store is open until February or so, you can fill in all kinds of group orders one after another.

it is worth noting that in order to rapidly increase sales in a short time, the store needs to concentrate on diversion from offline to online. As a store manager, it is necessary to have such awareness, balance the conflicts of interests of all parties, and gather all the forces in the store to achieve a breakthrough.

although meituan reviews will charge a service fee when guiding offline users to shop online, it is worthwhile, and the benefits it brings far exceed the service fee. At this time, we should take a long-term view, regardless of the small amount of service fee.

3. Make evaluation

Takeaway attaches great importance to evaluation. Before there is no natural evaluation in the early stage, users who consume in the store should be guided to evaluate the comments of Meituan as much as possible. The evaluation content suggests 6 pictures +111 words, so that the praise can attract more people's attention and increase the trust of other users.

when there are few evaluations, it is not recommended to start the promotion pass, otherwise it will cause a waste of traffic. Generally, the promotion pass can only be started after 31 evaluations are accumulated.

Maybe some businesses will choose to look for friends and relatives or their own employees to give comments. Never do this! The review mechanism of the evaluation is very strict, so it will be easily discovered and punished accordingly, which is not worth the loss. Shua online has a lot of praise, but it also has high risks, so we must identify the authenticity. (I have been engaged in the catering industry for more than ten years, and now I have switched to online marketing. I have reliable partners who have cooperated for many years. If I need to operate the store, I can introduce them to you. +maemxy8721)

It is generally recommended to make overlord meals, that is, activities in the same city. This is the best method recommended by the government to guide and evaluate businesses. Of course, the users of overlord meals are generally at a high level. We should consider whether the service and technology in the store can keep up, otherwise the drainage will give a bad review.

users who serve overlord meals well, because of their high-level factors and their familiar evaluation system, play a great role in improving high-quality praise. According to different cities, the price of overlord meal is different, but it is worthwhile to eat first.

IV. Speech preparation

For online consultation, you need to prepare the corresponding speech in advance to answer the phone. Some departments may not have the knowledge in this field, so they can consult other mature consulting teams to see how to answer relevant questions.

Through continuous communication with users, a set of dialogue skills suitable for the platform are summarized.

A versatile phone can satisfy 81% or 91% of users. Maybe some users need more professional phone to deal with it, which requires customer service staff to constantly improve their professional level.

The purpose of speaking is to respond effectively to users, and at the same time, don't finish your speech and leave some space for yourself, so many things are easy to communicate and solve, and whatever is certain may not be certain, so you should avoid very positive statements when speaking.

5. When the evaluation of the promotion pass is greater than 31, the promotion can be started. At the beginning, the promotion period can be set as the working period, and the first phase is planned to be established, ranking 3-5. While controlling the budget, testing and testing the traffic, online consultation, telephone conversation and continuous improvement can be carried out.

can be used to observe the data status, from contact to browsing to purchase, and the degree of competition in different time periods.

analyze the data, observe the situation in the store, learn the brand and make improvements. Then try again and grow up in constant attempts.

The budding stage is the stage of bringing home the bacon, and it is also the stage of cultivating the team and combing the process. During this period, there may be many problems, but this is a normal phenomenon. We should constantly improve the whole process from the front end to the back end through these mistakes.

strengthen the cooperation ability of all departments to meet the subsequent large-flow entry. However, it should be noted that when the traffic is small, the problem to be solved should be solved first, and the problem that has not been solved when the traffic is large cannot wait. Such a problem should not appear at all.

It tests the team's problem-solving ability and execution ability, allocates appropriate manpower, and does appropriate things, which is also what we should do at this stage (how to drive is a science, many shops just can't do it well, and finally lost hundreds of thousands. I have been engaged in the catering industry for more than ten years, and now I have switched to online marketing, and I have reliable partners who have cooperated for many years. I can introduce you to the store operation if necessary, +maemxy8721).

A good team is half the battle, and talents are always the most important part. In the growing period, in the face of increasing users, a professional, responsible and competitive team is needed, and the ability to solve problems is becoming more and more important.