As of July 9, 2021, Sheraton's newest logo is as follows:

The design of the new logo continues to feature the capital "S" as the main graphic, with the laurel wreaths surrounding it now abstracted and pointing to the center. The new logo design continues the capital letter "S" as the main graphic, and the surrounding circle of laurel wreaths is now abstracted and all pointing to the center, which is in line with Sheraton's brand positioning of "Where the World Meets. The typography is also more modern and contemporary, and the overall design is more subtle while still being recognizable.

Sheraton's new concept

Sheraton announced its brand change program in 2018, and also put forward a new design concept, which not only redesigned the brand's vision, but also included a new understanding of the public **** space, guest rooms and other environments, as well as food and beverage, service, and the overall use of technology to further enhance the guest experience. The Sheraton Shanghai Baohua Hotel is also the beginning of an overall understanding of this change.

Sheraton's redesigned guest rooms will emphasize a more modern, dynamic and personalized experience, while the public **** space will emphasize a balance of work, leisure and socializing, "improving productivity and creating spaces that facilitate collaboration" - a key focus for Sheraton. is what Sheraton will focus on afterward.