This new picture tax rate can give merchants a higher profit margin, because there has been a proper decline in outsourcing and platform extraction. The original comprehensive pumping rate should be around 20%, but now it can be controlled to 10%~20%, which is almost 5 points lower on average and increases the profit of the merchants by 5 points. This is an increase in actual net profit, which is a great progress because the platform is pumping water.
It turns out that the comprehensive draw of the takeaway platform is 20, which means I sold this product for 30 yuan. Will the money I actually get be deducted by about 20%, and the rest is my money, including the delivery fee and the platform extraction fee, so the profit rate of the normal catering industry will be directly deducted by 20% under the condition of 50%, leaving 30%, and the profit rate of the takeaway platform will be further compressed. Because there will be various preferential activities on the platform, it is difficult for you to have high traffic if you don't promote it. Of course, you can't make money if you can't sell the order, so the profit margin of many take-away businesses is kept at around 30%.
To tell the truth, if a takeaway can guarantee a net profit of 30% of daily sales and earn 300~400 yuan with 1 000 yuan, it is quite good. The low-end market is this profit margin. You have to say that a single order can sell for one or two hundred yuan. Although you say that the unit price is higher and the profit margin is higher, a single order can't go up, because whoever orders takeout will spend one.