The 21st century, is the era of the Internet, now all walks of life want to occupy their own market share on the network, then want to occupy the market of the Internet, first of all, we need to be able to let the Internet users to see the information on the network. With the continuous transformation of industry, "Internet +" has become a new form of Internet development, "Internet +" gradually evolved into a drive for the economic form of continuous evolution, thus driving the vitality of the social and economic entities, for reform, innovation and development to provide a broad The platform for reform, innovation, and development.

From the beer crayfish with the ball game World Cup "late-night snacks hot", to takeaway "explosive single product" fire all over the circle of friends, experts pointed out that the "Internet ＋ catering" and our The Internet ＋ catering" and our lives are connected more and more closely.

National Bureau of Statistics data show that from January to June 2018, the national catering revenue of 194.57 billion yuan, an increase of 9.9%. Experts pointed out that "night snacks", "afternoon tea" and other "Internet + catering" multi-scene characteristics continue to highlight. Meituan takeaway consumption data show that this year's World Cup opening game 15 minutes before the start of the platform order volume than the day before a 40% surge. In addition, "one person food" "light food" and other consumption habits have become the new choice of many consumers.

The integration of online and offline has become another major feature of the development of "Internet + Catering".

"Internet +" program aims to give full play to the advantages of the Internet, the Internet and traditional industries in-depth integration, industrial upgrading to enhance economic productivity, and finally realize the increase in social wealth.

In the "Internet +" background consumption pattern, for the catering industry, the Internet on the production of goods, market circulation, business sales have had a huge impact, has gradually evolved into a new normal consumption pattern.

1. Consumption is more interactive, to meet consumer demand

Internet for consumers and businesses to build a fast and practical interactive platform, the supply side to deal directly with the demand side, the customer can directly through the Internet to contact the business, the business can be based on the consumer's requirements for the product to provide personalized goods. The Internet is the "personalized" private order to become possible.

2. Consumption is more reasonable, optimize the consumption structure

With the progress and development of society, people are no longer satisfied with the simple needs of the basic material needs of life, the characteristics of the more intense demand for fun. With the Internet as the carrier of the emerging consumer just to meet the needs of the people, consumers with the Internet's various innovative features, the experience of the consumer process and the consumption itself as one, the experience of consumption, consumption contains experience.

With the popularity of WeChat payment and Alipay payment, consumers enjoy the comfort of fast selection and fast payment, and gradually get used to the spiritual enjoyment of the Internet, which provides "at your fingertips" and "everything".

3. Consumption abolishes boundaries and expands the scope of consumption

The Internet provides the ability to transcend national and regional boundaries, and there are no boundaries limiting Internet consumption; once again, the purchasing efficiency of consumers has been fully improved. The cross-speed development of takeout, according to statistics, China's online food ordering market has been maintaining a relatively high rate of growth since 2011, and the market size is expected to reach 204.56 billion yuan in 2017, with a growth rate of 23.1%.

In 2016, China's online food ordering user scale reached 256 million people, while in 2018 the online food ordering user scale is expected to reach 3.0 and 350 million people respectively.

4. Consumption is more shareable, changing consumer behavior

Because of the development of Internet technology, consumers have also become self-media spokespersons, able to share their own information at any time and any place, able to share their own experience of using their goods and services with others. It is because of the prevalence of consumers' autonomous "search" and "sharing" behaviors that all information will be aggregated and diffused with the Internet as the center, generating an exponential dissemination effect, and bringing about a subversive change to consumers' purchasing decisions and information collection modes, which makes it possible for Consumers have direct access to all kinds of information about goods and services shared by other consumers on the Internet. A series of platforms such as Dianping, Meituan Reviews, Alipay Word of Mouth, and so on, allow consumers to conveniently share the price, flavor, environment, and feeling of a product, making it much less difficult for consumers to "shop around".

Doing a good job of combining online and offline, and doing a good job of word of mouth will save a lot of trouble, so that the customer free to you to advertise and this advertisement than you use money to advertise much better. In the Internet environment, the user's lifestyle and consumption habits have undergone tremendous changes, as a traditional type of industry, some catering enterprises are taking the initiative to adjust their thinking, and actively seek Internet transformation, change is imminent. "Internet +" is a high degree of enhancement of catering O2O, the breadth of generalization and depth of excavation, in the near future, the Internet + catering and catering + Internet boundaries gradually blurred, the integration of the inevitable, by then, the Internet will become a catering business home cooking, rather than the "afternoon dessert! ".