Great World Cultural Operations Co., Ltd. announced on the 20th that the Great World was officially opened to the public on March 31st of this year, with four floors set up for a variety of functions such as theaters, teahouses, exhibition halls, bookstores, gourmet halls, and transmission halls, which will serve as a platform for the living transmission of the intangible cultural heritage to be displayed in front of the public. It will be in the form of a single ticket, priced at 60 yuan, and will be closed on Wednesdays.

Taking the original ecology and redesign of intangible cultural heritage as the main vein

The new Big World, which has set sail, will be located in the exhibition of intangible cultural heritage and folklore, folklore, and ethnic culture. It takes the original ecology and redesign of intangible cultural heritage as its main vein, focusing on classic and endangered, national and international, inheritance and development.

As the only landmark located in the center of Shanghai to promote traditional culture, the Grand World has a total floor area of 16,800 square meters, a U-shaped structure and a unique shape. The atrium corridor and the big stage form a unique architectural style, and the four floors are set up with a variety of functions such as theaters, teahouses, exhibition halls, academies, gourmet halls, and training halls, etc. The non-heritage skills, works, folklore, culture, performances and food are distributed in a balanced manner, and they are always updated and new. The future Big World will combine with the current life and open five functional modes of non-heritage exhibition, non-heritage performance, non-heritage practice, digital non-heritage and non-heritage cuisine to unveil the mystery of intangible cultural heritage.

Friday-Saturday night show

The newly unveiled Big World adopts the 4+2 operation mode, i.e., Sunday-Thursday operation time is from 10:00-18:00, and admission stops at 17:00; Friday-Saturday night show is 19:00-22:00, and admission stops at 21:00, and the museum is closed every Wednesday for rest.

Big World tickets in the form of a single ticket, ticket price of 60 yuan, ticket sales take online booking, on-site sales and team booking in three ways, after the official opening to the public, the public can be through the Big World official WeChat (Big World 2017) to order tickets.

Suggested staggered entry after opening

Considering the management of heavy traffic and security security needs, the entrance to the Big World set up a security channel, prohibiting the carrying of lighters, knives and other dangerous items. Cuisine is an important part of intangible cultural heritage, after the official opening of the museum, the world set up domestic and international non-heritage food, to meet the audience and visitors to meet the needs of the meal, to ensure that domestic and foreign tourists food safety, to create a comfortable and hygienic environment, please do not bring homemade or unpacked food and drink into the.

In order to ensure the best tour experience for the general public, the big world will be based on real-time monitoring of passenger flow data, early warning of flow restriction measures, the number of people in the field to reach 1500 that is to take a single moving line to guide the way, when the number of people in the field to reach 1900 that is the implementation of the flow restriction to take the field to queue up for admission. Trial run during the test 13:00-16:00 for the peak flow of people visiting, it is recommended that after the opening of the public staggered entry, order tickets in advance to ensure that the viewing experience comfort.

Introduction to the exhibition halls

First Floor F1 Prologue Haha Mirror

When you walk into the big world a glance can see, is located in the foyer of the main door of the Haha Mirror. As a classic memory of the world, ha-ha mirror from the Netherlands custom, after a century to reappear in the light, the silhouette of people reflected in the mirror, different shapes and forms, hilarious, the children are "people crazy", every time the happy jumping up and down. Through them, as if back to childhood again, the two generations of those laughter and warmth extended transmission.

F1 Atrium Stage

The Grand Stage was once the center of performance for northern and southern operas, and was also the place where many famous actors made their names. Nowadays, the Grand Stage will follow the tradition, cross-border innovation, converge to become a platform for the display of non-legacy acrobatics, opera, song and dance. At the same time open to the social theater, become a cultural stage for group performance.

F1 Atrium Corridor

The 100-meter corridor that winds up and down connects the main building of the World. It is not only the core passageway for visitors to the various interactive performance areas, but also a fence to watch the exciting performances in the central arena, the ingenious architectural design, adding spirit and vitality to the World.

The second floor, Area A+B, Chinese non-heritage cuisine

Cuisine, as an important part of the intangible cultural heritage, is y rooted in the folklore and permeates the life of the people, and China is a big country of the world's cuisine, where the classics and specialties of the non-heritage cuisine coexist and show the unique national characteristics, regional culture, dietary customs and cooking techniques of each region.

Area C: Non-heritage Original Ecology

How rich is the world's non-heritage, and what changes and development have the classic Chinese skills experienced? The world's ad hoc non-heritage original ecological exhibition hall, located in the original flavor of the non-heritage bearers to provide a platform for display, interaction, exchanges, seminars. Continuously inviting domestic and foreign non-genetic heritage bearers to participate, the first phase of the national and representative non-genetic heritage bearers of six regions, exhibiting family collections and current fine products, ancient methods to reproduce exquisite non-heritage skills, presenting the original flavor of the technology. There will also be zero-distance exchanges between the non-hereditary inheritors on site to listen to and understand the spirit of craftsmanship of the old craftsmen who "choose one thing and spend their whole life on it" and the performance of their techniques.

Digital Intangible Cultural Heritage

In order to satisfy more young people's habit of acquiring knowledge digitally, the Great World has specially used the second floor Hall D as a digital intangible cultural heritage hall, providing interactive human-computer displays of international and domestic intangible cultural heritage for a long time. The first phase of the launch of the "twenty-four seasons painting interactive wall" combined with folklore scenes, fill in the color to create their own folklore dolls, can be uploaded to the big screen and its joyful interaction; "national costume changing mirror" to experience the world's nationalities of the classic costumes of the fun of dressing up. Sweep the code to print to take away the exotic flavor of the changing image; "non-heritage in the world" realistic scene reproduction, take you close to feel all kinds of non-heritage culture around the world. In the future, more themes will be introduced to create a platform for the creation and exhibition of intelligent works of non-heritage.

Leisure Zone

The "Electronic Hahaha Mirror" gives new vitality to the classic Hahaha Mirror and further upgrades the fun of participation. Through the physical operation can be replaced by different styles of mirrors, more suitable for the whole family, young and old, leaving a wonderful figure, cell phone "scanning" can also be in the mirror of the "new look" to bring home.

E Area Opera Teahouse

The first phase of the local troupes, customized repertoire, the future will continue to introduce a variety of types of songs from all over the country, multi-genre performance works, staged in turn. Open backstage, theater fans' ring, interactive workshops, artists' lectures and other rich activities will recreate the lively scene of the Great World's famous characters watching and interacting with theater fans at close range.

Three Levels, Area A+B, International Non-legacy

Catering carries cultural connotations of food and historical traditions, and also brings unique local characteristics of food rituals, festivals, and lifestyles. International non-legacy food for you to search for global food, focus on non-legacy innovative dishes, taste the diversity of food culture at the same time, for the traditional food skills into a new vitality.

Non-heritage Redesign in Zone C

Combining traditional non-heritage skills with modern design concepts, the event will respect the spirit of non-heritage, continue the non-heritage crafts and techniques, and develop new ways of utilizing materials, functions and aesthetics. On the basis of respecting the spirit of non-heritage and continuing the craftsmanship and techniques of non-heritage, it will carry out innovative design on "material", "function" and "aesthetics", attracting more modern artists, designers and innovators to participate in the re-creation and re-design of non-heritage, and bring about multi-dimensional cultural experience.

Non-heritage Bookstore in Area D

The cultural salon space will regularly hold themed salons, cultural lectures and other activities, where all kinds of artists and up-and-coming designers will share their cutting-edge artistic creativity. Here you can relax and read, revisit the rhythm of art, enjoy refreshments and share wisdom in an open and comfortable environment.

Leisure Zone

"Ancient Music Man" is an interactive musical instrument area where you can select your favorite non-heritage musical instrument through the touch screen, and play a traditional song with your friends*** to the beat of ancient music.

E Zone Transmission Classroom

There is "transmission" and "practice" in the Big World, the special Intangible Cultural Heritage Transmission Classroom aims to provide interaction, exchange and seminar for the inheritors and craftsmen, as well as for those who are practicing, observing and interested in the heritage. The purpose of the classroom is to provide a non-heritage socialization platform for the inheritors, artisans and practitioners, viewers and interested parties to interact, exchange and discuss. The special remote interactive system allows the world to have no distance, realizing the interaction of domestic and foreign experts and scholars of intangible heritage skills. Currently joining hands with nearly 20 colleges and universities in Shanghai, the non-hereditary inheritors will explain and demonstrate their skills and techniques on site, providing space for teachers and students to display their excellent works, and providing opportunities for the public to contact and learn non-hereditary skills, so that the non-hereditary heritage can go out of the school campus, out of the temple, and into the public!

Folk Culture Exhibition on the fourth floor, A+B area

Folklore, nationalities and folk cultures constitute the richness and diversity of the world's cultures, of which the classics and representatives are too numerous to mention! The World's special "Folk Culture Exhibition Hall" continues to introduce precious global folk culture programs and works, including techniques and performances handed down to the present day, as well as global folk culture heritage.

Great World Folk Culture Hall, the first phase of the introduction of both research value, ornamental value, collection value of international folk culture treasures - "360 lines" folk culture hand-painted ceramic dishes, the first time after the return of the whole series of overseas exhibition. The exhibits include the early Ming Dynasty "clothing, food, housing, transportation, agriculture, labor, education, music, art, and shi" ten occupations, both recorded in the long history of the gradual disappearance of the ancient trades, but also the continuation of familiar, traditional trades inherited to this day.

The Silk Road was a link between Chinese and Western cultures, crossing national boundaries and promoting the fusion of multiple civilizations. Non-legacy theme exhibition will continue to show the classic non-legacy culture along the Silk Road, the first phase of the "Weaving Wisdom" as the theme, simulation to create the "Mogao Caves" original appearance, step by step in the walk, to appreciate the original customized and centuries-old collection of carpets of the stunning beauty of the whole process of the hand-woven to appreciate the intricate skills, in the world of customized music and exotic scents, enjoy visual, auditory, olfactory, and other features. Enjoy the multi-sensory experience of sight, sound, smell and touch, and feel the charm of Dunhuang culture up close.

After the exhibition, you can also scan the code to participate in the 10,000 people carpet weaving interaction, the master craftsmen on-site personal guidance, together with the completion of the world's exclusive customized theme works.

Zone D VR Experience

The development of virtual reality technology provides the possibility of presenting works and cross-regional experience. Big World ad hoc VR non-legacy experience hall, with the help of virtual reality technology, take you through a hundred years of street scene, in the history of time and space, see the scene, taste culture. Through the combination of simulation roaming and virtual interactive experience, the audience is immersed in the interesting virtual space. The Great World VR non-legacy experience hall will become the only VR non-legacy content rotation display platform in the center of Shanghai, and become a platform for promoting the world's non-legacy and Chinese non-legacy works.

Nonheritage Theater in Area E

The first enclosed holographic sound performance space for "nonheritage" in China. It is the first enclosed holographic performance space in China for non-heritage art and modern stage technology, providing a refreshing live entertainment experience. The first phase of the Shanghai Performing Arts star figures invited He Nian, Zou Siwei sitting supervisor, innovative dance theater, non-heritage music experience season, a number of tailor-made works for the reopening of the world will be opened for domestic and foreign audiences to get close to the stage, into the "non-heritage" of the window of communication.

The first floor of the exhibition area

Taking international and domestic urban culture, non-heritage silk and Haikai non-heritage as the veins, the traditional culture and non-heritage elements are integrated into the modern design, and the handicrafts are displayed in line with the current lifestyle.

"City Culture Symbol" exhibition will be local cuisine, city landmarks, folk culture in the form of fonts, focusing on the characteristics of more than 40 cities, and customized font design for Shanghai;

"Sea Silk Rhythm" exhibition A collection of silk treasures, on-site demonstration of non-heritage silk woof technology;

"Sea culture" exhibition selected representative of the sea of paper and cloth technology exhibits, ad hoc giant sea mural interaction, themed cultural salon, from the culture of emotion, connotation, aesthetics, mechanics, life, five aspects of the interpretation of a school of sea style.