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What is VI design?

VI design refers to visual design.

VI full Visual Identity, that is, corporate VI visual design, is an important part of the corporate VI image design. With the modernization of society, industrialization, automation, accelerated the process of optimization of the combination of its expanding scale, increasingly complex organization, the rapid renewal of products, market competition has become more intense.

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BIssential Principles of VI Design

①Principle of Unity of Style

②Principle of Strengthening the Visual Impact

③Principle of emphasizing humanization

VI design is not a mechanical operation of symbols, but a vivid expression of the connotation of MI. Therefore, VI design should reflect the business philosophy of the enterprise from multiple perspectives and in an all-round way.

VI design is not the whims of the designers but requires a strong implementability. If the implementation of the implementation of too much trouble, or because of the cost of expensive and affect the implementation, and then the excellent VI will be difficult to implement and become a castle in the air, on paper.

Baidu Encyclopedia-VI