The same kind is not terrible. The terrible thing is that people drive near your home, and the food and price are similar to yours. Then the customers scattered to other homes to eat. Is your business still eager to be as good as before?

Don't think that all customers will become repeat customers, only customers who want to stay have no customers who can't leave. When business is bad, see if there are many shops of the same category nearby, and then look at the differences between them. The most important thing is to play it by ear. After all, there will still be preconceived people. The key is how to turn this into an advantage and make consumers remember you firmly, even if you are in the same restaurant next door.

The equipment is obsolete and has not been updated.

If the equipment and environment are not cleaned and updated for a long time, it will make people feel shabby. Don't say that this is the trace of time, and don't say that this is the signboard of an old shop. Except for old customers, not everyone thinks so, especially in this era of increasing attention to the environment. What makes you think that everyone can recognize this environment?

In addition, too old equipment will inevitably have minor problems, and security risks will gradually emerge. This problem is not only considered by customers, but also should be paid more attention to as businesses. Secondly, an excessively shabby environment can easily make people feel dirty, so proper cleaning, new clothes or decoration are necessary.

Good business has good marketing methods, and bad business has problems. You all know that some things are possible, but after all, not all. Maybe even if you pay attention, you will still have these problems. Then, remember to grasp these often overlooked aspects, so that you have done what others have not done, so what is the reason to be worse than others?