Session 1: LED advertising screen design in the field of Hefei shopping mall decoration and design, there is a minute by minute to make money - LED advertising screen. Do not think that this screen the bigger the better or the location can be placed at will, behind this there is a very fine scientific research. To let the human eye look comfortable and can attract attention at first glance, then the human position to the mall entrance distance is at least 30 meters, due to the human perspective into a slant upward 27 degrees, so according to the ratio of 2:1, the LED screen placed in the mall fa?ade of the most appropriate at a height of about 15 m. The principle of the LED screen advertising film is a dot-matrix, so there must be a slant in order to allow people on the ground to see clearly, the human line of sight slant to intersection of the slant of the LED screen into a slant of the LED screen. The slant of the human vision should be at right angles to the slant of the intersection of the LED screen. Taking into account the current motorists more and more, so some operators will be close to the city complex area of the car as a coordinate point, to the car people's line of sight projected to the LED screen angle of incidence for the best effect to place the LED screen, in this way, the people have not yet entered the mall, only walking in the open space or even sitting in the car when the mall's marketing hints have been influenced by the impact of the mall, thereby increasing the possibility of consumption. LED screen to the mall to bring direct revenue is advertising. Revenue is advertising, Guangzhou JinPo Square, for example, industry insiders say that its outdoor LED screen ads can easily attract millions of dollars, some people concentrated in the mall and even reliable LED advertising revenue of tens of millions of dollars. Session 2: shopping mall appearance design Hefei shopping mall decoration store scale due to the size of the different, the whole appearance design is different, common is a large-scale stores, its building may be to the horizontal direction, may also be vertical development into a skyscraper. No matter how, Hefei shopping mall decoration exterior design itself is a kind of publicity, signs, symbols, so before you start to construct the hard structure of the mall, you should think about the appearance of the mall, to be able to become a symbolic representation of the mall. Session 3: shopping mall interior design in the Hefei shopping mall decoration interior design, remind the following aspects deserve your attention: 1, pay attention to emphasize the sense of order, so that the goods to fill the store rather than with decorative elements to fill 2, according to the type of goods to determine the size of the range of commodities, pay attention to the creation of a sense of space. 3, to make full use of the shopping mall space, the reasonable organization of the flow of customers and merchandise configuration. 4, to allow customers to enter the shopping mall from the Entrance to enter the shopping mall after walking around the store before leaving must pass the cashier. 5, to avoid the emergence of customers can only stop to fold back to the dead end. 6, as far as possible to lengthen the customer's return to the time, in the shopping mall to stay time, in order to create sales opportunities. 7, to take the appropriate width of the channel, in order to allow customers to look around the shopping mall, to observe the goods. 8, to try to avoid the configuration of the flow of goods with the line of the cross. 9, to make the fashion Design and decoration materials rationality combination. 10, shopping mall decoration to let the color and brand positioning reasonable collocation.