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Consumption upgrading is a new opportunity for "holiday economy"
After the "Eleventh" holiday, various consumption data were released one after another, and a number of consumption data reached a new high. 65438+ 10/0/7, domestic tourism revenue reached 6497. 1 100 million yuan, up 8.47% year-on-year; The National Day box office was about 42150,000 yuan, up 120.9% from last year's190,800 yuan. During the National Day holiday, the national retail and catering enterprises achieved sales of 1.52 trillion yuan, up 8.5% year-on-year. Among them, Guangzhou's total tourism revenue 1, 291.200 million yuan, up1.70% year-on-year; "Pearl River Tour" increased by 59.60% year-on-year; The catering retail market is booming, with an operating income of 654.38+75.2 million yuan.

The prosperity of the National Day consumer market witnessed the vitality of China's holiday economy. Since the implementation of 1999, the "Golden Week" holiday system has released strong consumption power. For various reasons, the May 1 Golden Week was cancelled in 2008, and Tomb-Sweeping Day, Dragon Boat Festival and Mid-Autumn Festival were added. However, no matter how the holidays are adjusted, the holiday economy is still booming and hitting new highs every year, which is the best proof of China's sustained economic development and the continuous improvement of people's living standards.

This year's National Day consumer market has blossomed and prospered. The most striking feature is that residents' consumption concepts and consumption patterns are developing towards quality and diversification, which indicates the trend of optimizing and upgrading the consumption structure in China, and also reflects the powerful driving force of consumption to promote economic growth.

With the continuous improvement of the income level of Chinese residents, people's demand for a better life is stronger, and having a more comfortable, comfortable, leisure and quality holiday has become people's main appeal. This upgraded consumption demand is the main source of consumption increment, and it also brings new opportunities for the sustained prosperity of holiday economy. There are more ways to travel, although there are also many "punch-in" tours, but go on road trip and customized tours that pay more attention to the travel experience have become the new highlights of the National Day tour; Eating pays more attention to quality. Three days before the Golden Week, Ali online steak turnover increased by 60% year-on-year. The top ten products of fresh box horse sales are seafood, the king crab increased 30 times year-on-year, and Yangcheng Lake hairy crabs sold 40,000. Night consumption, such as visiting museums, scenic spots and city light shows at night, lit up the night sky of the city during the National Day holiday.

Grasping the upgrading consumer demand of residents and providing more accurate upgrading services and products will bring more space for the holiday economy. For example, when traveling abroad cools down, more residents in first-tier cities go to third-tier and below cities to play and spend money. Transportation, accommodation and catering should keep up with the needs of urban users. For another example, family travel has become the norm, and tourism products should pay more attention to all kinds of details of travel for the elderly and children.

The prosperity of holiday economy lies not only in merchants, but also in creating a better holiday consumption environment. For example, during the National Day this year, government agencies in Chaozhou, Guangdong, Yangzhou, Jiangsu, Dujiangyan, Sichuan and Quzhou, Zhejiang opened public facilities such as parking lots and restaurants to tourists; In order to provide the best service to foreign tourists, Chongqing uses Chongqing mobile phone number to send warm reminders to the public many times a day, calling on local residents to travel at the wrong peak. "With Hongya Cave, a bridge has been sealed for you; It is necessary to cross the building by light rail and build a viewing platform for you; Afraid of hot pot, I'll give you clear soup, slightly spicy, mandarin duck pot; Now that the National Day has passed, I'll make a seat for you ... "This wave of operation has become a hard move for the cities where online celebrities are located to" pamper themselves "and has also made Chongqing's consumption power stronger.

The upgrading of residents' consumption provides unlimited potential for the prosperity of holiday economy. Turning consumption potential into real economic vitality can not only meet people's needs for a better life, but also enable consumption to better play the role of "ballast stone" in the economy. Solemnly declare: the purpose of publishing this information is to spread more information, which has nothing to do with the position of this website.