1. The story that hits the pain point directly: As we all know, writing a good copy must hit the pain point of the customer directly in order to urge the customer to consume. So how do you write a story that hits the pain point of customers? Xiaoli 18 years old. Because of the crazy acne in adolescence, 18 years old is covered with acne marks, and her classmates laugh at her behind her back every day. She gradually became less and less confident. This year, she was admitted to the university. The acne marks that many people can't get rid of are the pain points of many people. This story can better explain this acne product.

2. Attract everyone's attention through the comparison of stories: which is more attractive, a conscientious uncle or a conscientious uncle wearing a pink cartoon T-shirt? Obviously, the latter is more likely to become a social topic for colleagues that day. The surprise, sprout, tears and freshness brought by contrast can make the story copy interesting. In today's flood of marketing information, mediocre information is only the fate filtered out by consumers' brains, and stories with comparative settings can arouse their touch.

3. resonate with customers with small things around you. Many times, everyone will encounter many small things. You may be very moved at that time, but you may forget it after a while, but once someone mentions it, you will have a deeper sound, so this is also a good way to arouse everyone's empathy.

4. Emotional orientation: bad copy makes sense, and good copy tells stories. The reason why the story is good is that it is easier to infect the user's emotions, let the user produce emotional projection and produce a sense of substitution. If products and brands decide to convince users with emotional appeals, then stories are a good choice. What kind of story can arouse the user's * * * From the marketing point of view, stories that can impress users need emotional bait instead of ups and downs, and truth is the most effective bait.

5. Use details to decide success or failure, so that readers can not only see with their eyes, but also add their heart, body and feelings, or substitute them for copywriting, which is the highest realm of copywriting.