The company mainly operates 50,000 square meters of shopping centers, and jointly operates three large supermarket chains with an area of over 8,000 square meters, namely Erqi Road Store, Biboyuan Store and Jingsan Road Store, with a total business area of nearly 6,543,800 square meters. The company deals in/kloc-0.0 million kinds of goods, including men's and women's clothing, jewelry watches, leather cosmetics, household appliances and bedding, food department stores, etc., and has introduced international catering brands such as McDonald's and Pizza Hut. The company advocates the management characteristics of "serving the public and leading the fashion", and takes the lead in launching service measures such as "no reason to return goods" and "no obstacle to complain" in the whole province, which has won the favor of consumers with comfortable environment, assured goods, satisfactory prices and considerate service. Jinboda has become the most modern, attractive and popular shopping and leisure place widely recognized by consumers in Zhengzhou and even the whole province. In the past seven years, with the strong support of the municipal party committee and the municipal government, all the employees of the company have been enterprising and constantly exploring. By innovating the business model, adjusting the business layout, introducing famous brands, improving the quality of employees, improving the shopping environment, improving the overall service level and strengthening marketing efforts, the business performance has been rapidly improved, the sales volume has increased year by year, and the economic benefits have been steadily improved. In 2002, sales reached 870 million yuan, of which department store sales reached 570 million yuan, ranking first in the city. It has paid 45 million yuan in taxes for the country, resettled more than 400 laid-off and unemployed people, and its business performance is among the best in Zhengzhou. Since its opening, the accumulated sales have exceeded 2.8 billion yuan, and the accumulated tax paid to the state has exceeded 65.438+0.8 billion yuan, which has solved the social employment problem of more than 4,000 people and achieved a win-win situation in economic and social benefits. At present, the shopping mall is a demonstration store with no fake activities in 100 cities and thousands of stores nationwide, one of the top 100 local taxpayers in Henan Province, and the winner of two "Revitalization Cups" in Zhengzhou. By 2005, the company plans to open 2-3 large supermarket chains in Zhengzhou through the joint venture Century Lianhua Supermarket Co., Ltd., and at the same time, take Zhengzhou as the center and develop for all cities in the province, of which the storefront area in Zhengzhou will reach 6,543,800+0.5 million square meters. At the same time, by further optimizing the brand structure, perfecting the layout of the department store, increasing the service function, enhancing the image of the department store and improving the service level, the management level of the department store has reached a new level and become a domestic famous store in the department store. By then, the company's overall annual sales will reach1500 million yuan or more.