advertising creativity and authenticity principle

advertising creativity should embody ideological principle

artistic principle of advertising creativity

advertising creativity principle of catering industry:

in the early stage, it is supplemented by relevant newspaper soft articles and TV news reports, with customers as the main medium of communication, highlighting people-oriented and humanized publicity strategies.

after the mid-term stage, the publicity can be carried out in a unified planning, unified caliber, unified deployment, hierarchical responsibility, and step-by-step implementation, that is, the principle of "three unification and two separation", and the media such as television, newspapers, radio, internet, outdoor advertisements, business letters, postal advertisements and posters can be widely used to publicize the service functions and facilities of "catering enterprises" in an all-round way and convey them.