The fire of the catering industry relies on word of mouth, only diners eat to mouth unanimously good, can be sought after to become popular fashion. Sichuan cuisine is the most significant flavor characteristics of all the dishes, spicy is the most primitive charm of Sichuan cuisine, this oral stimulation, this taste buds on the drenching, so that people feel the pain of eating, spicy to the back of the stomach, numbness to the nine curved back and forth, tongue on the more nourishing and flavorful, the Sichuan cuisine pushed to the first national dish of the supreme position.

Sichuan cuisine can be so popular for the second reason is the cultural fusion. Since the 80s of the last century, Sichuan has been the largest number of workers out of the province, labor Sichuan army to the country, including many engaged in the catering industry, Sichuan cuisine with the Sichuan people's footsteps throughout the country. Coupled with the Sichuan people hard-working and capable, the folk are good at cooking, the country's many cities in the small Sichuan restaurant, that is, the Sichuan people open the husband and wife museum, authentic Sichuan cuisine Sichuan flavor, attracting a party of diners love, but also let the Sichuan cuisine culture to quickly get the popularity of the promotion of the popularity of the other major cuisines did not take this step, so the gradual decline.

There is a bigger reason for the fire of Sichuan cuisine, "inexpensive and beautiful" and the market resilience. "Cheap and beautiful" both in China and the world, is a universal business rules. Anyone who has been to Sichuan restaurant consumption of diners, have a **** the same feeling, and delicious and inexpensive. Of course, not that the Sichuan cuisine is not quality and price are high grade dishes, such as ginkgo Sichuan cuisine, public restaurant dishes, Tanfu dishes, vegetable root incense, Ba Guo Bu Yi, Meizhou Dongpo restaurant, and so on.

There are high-grade dishes, there are mid-range dishes, there are also low-grade dishes, so that the Sichuan cuisine has a great market flexibility. This flexible adaptability makes Sichuan cuisine have a strong competitiveness, which can occupy both the mass market and the upscale market. Can be up and down, is a huge competitive advantage of the Sichuan cuisine industry, which is also difficult for other cuisines to shake the status of Sichuan cuisine.