The "International Forum on Spreading China 20 12 Corporate Social Welfare Model" co-sponsored by Public Welfare Times, Corporate Citizenship Committee of China Social Workers Association and China Social Development and Public Welfare Case Research Center of Beijing Normal University was held in Beijing, and the forum released ten cases of corporate social responsibility (CSR) in China in 20 12. "Lee Kum Kee Hope Chef Project" won the "Top Ten Case Award of Corporate Social Responsibility (CSR) in 20 12" and was selected as the first "Excellent Case of Corporate Social Responsibility" in China by virtue of the public welfare innovation model of "giving people fish, integrating enterprise superior resources and social needs with innovative thinking, building hematopoietic intelligence to help the poor, and igniting the life hope of young people in poverty-stricken areas". Mr. Yang, Director of Corporate Affairs of Lee Kum Kee (China), attended the forum, and introduced and shared the case of "Lee Kum Kee Hope Chef Plan" to the representatives of government, enterprises, media and academia.
Lee Kum Kee hopes that the Chef Project will be officially launched on 20 1 1. It is a public welfare plan initiated by Lee Kum Kee, which gathers all forces to help poor young people learn to cook dreams and cultivate future stars for the development of food industry in China. "I hope that the chef project is one of the core values of Lee Kum Kee's thought of benefiting the people, and it is also one of the important practices of the corporate mission of" promoting Chinese excellent food culture ". In view of the shortage of chefs in China's catering industry and the lack of vocational skills education in the central and western regions, Lee Kum Kee helps young people from poor families master skills by integrating the superior resources of enterprises, so that they can lead their families out of poverty and become rich with skills, and at the same time promote the inheritance of Chinese catering culture.
Li Wenda, Chairman of Lee Kum Kee Group, was awarded the "Top Ten Charitable Persons" of South China Charity Festival in 20 12.
"20 12 Southland Charity Festival" was held at Zhongshan Memorial Hall in Guangzhou. Li Wenda, Chairman of Lee Kum Kee Group, was awarded the "Top Ten Charities" award by the Overseas Chinese Affairs Office of Guangdong Provincial People's Government in recognition of his long-term enthusiasm for charity in his hometown and his important contribution to Guangdong Province.
Government leaders attending the charity ceremony included Ren Qiliang, deputy director of the Overseas Chinese Affairs Office of the State Council of China, and Zhao Yufang, vice governor of Guangdong Province. In addition, Mei Ling, the wife of the Chairman of Lee Kum Kee Group, Li, the Chairman and Chief Executive Officer of Lee Kum Kee Sauce Group, and management representatives of Lee Kum Kee Sauce Group and Lee Kum Kee Health Products Group attended the event and witnessed this important moment together.
Li Wenda, Chairman of Lee Kum Kee Group, said that he was very happy and honored to win the prize. He sincerely thanked the Overseas Chinese Affairs Office of Guangdong Provincial People's Government for recognizing him, and pointed out that this is not only his personal honor, but also an affirmation of Lee Kum Kee's performance of corporate social responsibility for many years. He sincerely said: "100 years ago, Lee Kum Kee has been adhering to the core values of' people-oriented', constantly innovating and changing, and constantly fulfilling corporate social responsibility. In the future, Lee Kum Kee will continue to take charity as his responsibility, benefit the society, enjoy the fruits, and make more contributions to the development of charity in the country and hometown. "
As the third generation descendant of Lee Kum Kee, Li Wenda led his company to carry out bold reform and innovation, which made Lee Kum Kee develop from a small workshop that only produced oyster sauce and shrimp sauce into a well-known multinational sauce enterprise. While developing his career, Li Wenda led Lee Kum Kee Group to practice the concept of "thinking about benefits and loving others", actively gave back to the society, supported the industrial development of his hometown and Guangdong's economic construction, fully demonstrated the lofty spirit of loving his country, loving his hometown and being charitable, and made great contributions to Guangdong's economic development and social progress.
"20 12 Southern Chinese Charity Festival" is jointly sponsored by the Overseas Chinese Affairs Office of Guangdong Provincial People's Government and Guangdong Southern Television Station, aiming at commending overseas Chinese and compatriots from Hong Kong and Macao who have contributed to Guangdong's construction and charity since the reform and opening up. The "Southern Charity Festival" is held once a year and has been held for the fifth time. Winners need to be recommended by the overseas Chinese affairs department of the local government, relevant overseas Chinese organizations and universities. , and was carefully selected by a jury composed of organizers, leaders of relevant government departments, experts and scholars.