First, the status quo of short video platform
User portrait of 1.Tik Tok: 12-45 years old, relatively young.
2. User portrait in 2.a auto faster: rural population and elderly people are the majority.
3. Video number: 800 million users of WeChat, which can be tossed around casually.
4.Tik Tok's personal information: name, avatar, signature and background map.
Second, the preparation for Tik Tok shooting.
1. Recommended mechanism: advanced flow pool (100-500-1000-2000)
2. Remarks: broadcast completion rate, likes, comments and forwards.
3. Video production: How to make a short video?
(1) Preparation tools: mobile phone, microphone, triangular bracket, clipping and clear shooting.
(2) Scene classification: Meng Jie's study, Zhao Dahao's movement and Hagrid's real appearance.
Shooting and positioning
(1) Young people in debt (22-35 years old)
(2) Inspirational, Chicken Soup, Personality, Bao Ma, Independent Woman
(3) Music: Brush more videos, collect music, and directly edit and show it.
Three shooting schemes of Tik Tok
1. Meng Jie study class
(1) The mobile phone is aimed at the desktop clock.
(2) Shooting in a clean environment (original camera time-lapse photography)
(3) Shoot the last scene (from far to near) for the purpose of writing notes or reading.
2. Zhao Dahao Sports
(1) The pullover remains mysterious and makes people guess the true meaning.
(2) You can wear tights if you are in good shape.
(3) Shoot from bottom to top, highlighting the height and environment.
(4) With subtitles and music
3. Hagrid's real appearance courseware
(1) Fixing clothes forms personal characteristics.
(2) At the beginning of the question, tell a story, give an answer, guide attention, praise and buy.
(3) Shooting Tik Tok is actually a performance.
Fourth, live broadcast and short video.
1. liquidation plan
(1) opened a small shop and a select alliance in Tik Tok, and made a deal directly in Tik Tok.
(2) Leave WeChat, introduce products, build trust, finally make a deal and buy again.
Step 2 edit the plan
(1) Taobao edits videos in batches.
(2) The prelude to editing should be compact and fast, and the golden 3-second principle at the beginning.
3. Shooting strategy
(1) Imitate to the extreme, and then innovate to the extreme
(2) Seeing more is more important than doing more.
4. Live broadcast method
(1) Like: The higher the popularity of the live broadcast room, the easier it is to become popular.
(2) Preview: release the video preview within 15 seconds before the live broadcast (get natural traffic).
(3) Details: cover, title, location and title.
(4) Interaction: Encourage questions to be raised and solved immediately, speak quickly and have sincere feelings.
(5) Contact: repeat contact information to buy window goods.
In short, we should make full use of Tik Tok's huge traffic, shoot short videos, publicize our own value, get a lot of traffic and expand our personal influence.