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What does the essence of convention and exhibition industry mean?
Convention and exhibition industry is a field full of vitality and opportunities. It is essentially a multi-level and diversified activity, aiming at promoting exchanges and cooperation between enterprises. Convention and exhibition industry provides a good platform for enterprises to show themselves, understand each other and communicate. Exhibition is not only a place for enterprises to display their products and promote their brands, but also an important channel to display corporate culture and corporate image. By participating in exhibition activities, enterprises can not only understand market demand and consumer behavior, but also learn from the successful experiences of other enterprises and open up new business cooperation opportunities.

With the rapid development of China's domestic economy and the strengthening of international exchanges, the exhibition industry has gained unprecedented opportunities for development. Various exhibitions held in China not only attracted the participation of many domestic and foreign enterprises, but also attracted the attention of many professional visitors and consumers. As an exhibition enterprise, it is the key to have innovative ideas, strong execution and constantly improve service quality. Only by constantly improving the professional level can we occupy a place in the increasingly fierce market competition. In the future, the exhibition industry will continue to develop at a high speed, and at the same time, we should pay attention to the green environmental protection and sustainable development of the exhibition industry.

The importance of convention and exhibition industry is not only manifested in promoting the development of enterprises and expanding the market, but also involves its great impetus to economic and social development. The vigorous development of exhibition supporting services in hotels, restaurants, transportation, tourism and other industries has also driven the sustained prosperity of the national economy. With the improvement of convention and exhibition service industry and the improvement of professional level, China's convention and exhibition industry has become the fifth economic pillar after tourism, trade, finance and real estate. It can be said that the convention and exhibition industry is playing an increasingly important role in promoting the internationalization of China and enhancing the city image.