Operating in a startup company means that the content should be planned and filled from zero, the channel should continuously obtain traffic from zero, and users should start a cold start from zero, that is, there is no replicable model and too many resources, which is a great challenge for operators. How to quickly adapt to the operating environment of a startup company and grow into an excellent operator? We will analyze what is an excellent operator from three aspects: skills, literacy and competitiveness. Skills: what skills can you learn before and after operating Xiaobai, get an Offer, improve operational efficiency and enhance your own value; Literacy: after what literacy, you can become an excellent operator and get continuous improvement; Competitiveness: What kind of competitiveness can make you a top talent in the field of operation? First, skills have never been Offer for operation, and communication skills are one of the most important skills. 1, communication skills Communication is a complex art, and everyone needs constant cultivation. Before each communication, think about what the purpose of your communication is, and then how to achieve this goal, and do it. Keep training yourself like this, and then keep participating in some communication skills, and you can keep optimizing. Clarify the purpose of communication: any communication should be purpose-oriented. Get an Offer, get the support of the leader for something, let your banner be finalized, or understand the recent development direction of the company, the attitude of the leader to your promotion, and so on. This is the purpose of communication in our daily life; Aimless communication and small talk also have a purpose, such as increasing mutual affection. How to communicate to achieve this goal: lovers and lovers often quarrel. What is the purpose of quarreling? In order to end feelings or make them better, most people may quarrel because of the latter, express their dissatisfaction, and let the other party care about themselves and enhance their feelings. But there are too many better ways and means to achieve this goal. People who are not good at communication don't understand their true demands and show their emotions at will, so that they can't find a good way to communicate to improve their feelings and lead to emotional breakdown. This kind of case is very common in life and work. For example, your purpose is to get the Offer of operation, which is your communication purpose. This purpose, once again, is to make yourself a person who exceeds the interviewer's job expectations, and then prepare various arguments to show that you are such a person, so that you can get closer to the Offer. For example, a recruitment inspiration randomly found: Baidu glutinous rice catering business department _ user operation supervisor Job responsibilities: lead the team in content operation, event operation, community operation, member operation, and be responsible for category user traffic and GMV. Your purpose is to get an Offer, the interviewer's purpose is to find someone who can do it well, and the purpose of your communication is to make him feel that you can do it well; Its core is to be responsible for traffic and GMV, list your experience in doing GMV and traffic, and plan to do these two indicators in your new position (exceeding expectations, of course), and the result will exceed expectations. Thirdly, the content, activities, communities, and members' gameplay are basically preferential, not to mention. Instead of fishing by chance, the attitude is that you give me an offer. Recommended book: The Art of Communication: Looking Inside People, Looking Outside People. This book has more than 2 million readers in the United States. Creating Win-Win Communication is the work of Liu Yong and his son, which is worth reading. From the major categories of operation, it can be divided into three types: content, users and promotion. Among them, two directions accommodate the most jobs. Judging from these two positions, the skills needed are content organization and promotion. 2. Writing skills Whether it is content operation or new media promotion, writing skills will always be a basic ability. Good writing skills will be popular everywhere, but in the Internet industry, this ability can be faster. For example, from writing Banner to writing planning schemes, it can stand out among the same group of small partners. Publishing articles in the media and writing novels on literary websites can establish their own popularity, good writing skills and great value. However, the real problem is that most people are at a level that can't keep up. Engineering students can't compare with the editor-in-chief trained by traditional media, but they should set a reasonable goal and improve their writing ability. If our words can't impress people, let's finish the first goal first and let users understand. Because "using user language" and "maintaining consistency" are very important, a classic case is "5 1 credit card". For example, the above descriptions are the most plain words, but they have won a lot of forwarding on Weibo. It can be seen that words that point directly at people's hearts can impress users more than gorgeous words. So many times, our writing level can cope with our daily work. The key is to express the meaning in place so that the target users can understand it. What you write, users will understand at a glance, and this basic skill is almost enough. The way to practice good writing: deepen the understanding of the product: what is the feeling of the product to be delivered? The emotion of "I don't care about winning or losing, I'm serious" is forced, or the redefinition of the collection scene of "the gift is only for melatonin" is directly oriented to purchase in buy buy, so for the operation, if you can't understand the product in depth, you must communicate with the leaders repeatedly and lead them to ask me what you need, so I will write and write, and you will change and change. Understanding of users' needs: After all, what kind of text do users need to read? For example, Weibo's style is to be cute and laugh at himself. If you hold the user, you won't feel it. Understanding the appropriate scene of the text: where is this text applied? If you put the same content on SMS, message push, email, leaflets, Weibo, WeChat and Banner, the form and style of the text will be different. If you don't know the scene, you can't write something applicable. Knowledge accumulation in the industry where the product is located: Without extensive knowledge, the source of content will be narrow, and the content that users are willing to share usually includes knowledge with unique and novel perspectives. For example, Mi Meng's articles not only have the latest film and television drama reviews close to hot spots, but also have a different outlook on life from ordinary people, and have various ways of playing. This stems from the usual accumulation. Read more, write more and use more: talent is not enough, so you can only make it up the day after tomorrow. Set a readability standard: for example, build a target user's WeChat group, throw it after writing, and see if there is anything they don't understand. For the operation, the best standard to measure the writing ability is the user's view of our readability. Set a writing framework: a framework full of ideas-content-words; Communication: Persuasive communication, so that your content can be completed at one time, because the writing ability can not be greatly improved in a short time, and the input-output ratio of repeated revisions is often not high. Persuade the leaders to finalize the draft and spend their time in more valuable places. Recommended book: TheCopyBook: How to Write the Top 32 Advertising Copywritings in the World: Put yourself in the works. Activate your copy with your life. If something touches you, it is likely that it will also touch others. There are not many books, such as Confessions of an Advertiser and Copywriting Fever. Only by understanding one and accumulating through practice can you recommend tools: these tools can make your content unique, the text is not good, and pictures or tables can be supplemented with EDM content: MailchimpPPT presentation: Prezi, PPT, if English is not very good, you can try Axeslide, micro-dance slides, and no PPT entertainment. Photo content generation: runaway editor, Breaking away and forcing artifact sales: strikinglyH5 production page: at the beginning of the page, epub360 Italian School, Liveapp Scrivener application/cloud design: If PS is not good, Meitu Xiu Xiu thinks it is too low, you can consider mobile P-picture products such as VSCO and Snapseed, which is very convenient to write. OmniOutilner (outline writing) 3. Marketing skills Marketing skills are the skills to promote operation. Marketing skills are embodied in three aspects, one is the way to understand marketing, and to put it bluntly, the way to understand channels: how seo plays ASO, how Weibo develops WeChat, Douban, Post Bar, how Renren.com pays more attention, how forums attract traffic and email marketing, how forums develop, how soft media are distributed, how virus marketing cooperates, and then some companies and channels are also placed in the operation department, all of which need to be considered, Baidu bidding, 360 points. Recommended books: I haven't found any books that can solve these problems particularly efficiently. The best advice is to open an account and start playing with these products, which can increase your awareness of the products. As for SEO, ASO and email marketing, it is enough to find some posts on Zhihu. There is a big gap between what is written in the book and the actual situation. 4. Data analysis, etc. After you finished marketing, you also made some sensational events. You start to recite KPI, and then you know that doing WeChat promotion is not cow powder, not reading. What you are doing is not the product WeChat promotion from the media. What the leader wants is that you form a registration or an order from WeChat, and then you don't know how much traffic to guide every day and how to help guide the flow. At this time, you send out some data you need, what is the UV of WeChat, and what is the traffic at different locations in WeChat, so you start to learn a tool called GA, or Baidu Statistics. You found that you started to understand UV, and then you also learned about traffic labels and data recovery. You see a loophole. From the perspective of WeChat, the conversion rate from each step to the next step is only 3%. Although you have 1 10,000 users, your daily order is only 100, and the goal given by the leader is 10000. You have learned a new skill called goal orientation. Learning Points: Use of data analysis tools such as GA Recommended books: Learn the secrets of how GA uses traffic: GoogleAnalytics web analytics and optimization skills, learn some basic analysis methods, web analytics in actual combat: how to use data to drive decision-making and enhance website value, web analytics basic courses: secrets of traffic and value, website data analysis: data-driven website management, optimization and operation, understand the core indicators of different products in data analysis, and lean data analysis. Of course, you must be particularly familiar with basic EXCEL. If you have a technical foundation, you can look at the content of data mining. 5. Product Cognition Accumulation As an operator, you don't have to learn how to draw a prototype or how to write a document, but you must understand the logic of the product and continue to experience the product and treat yourself as a real user. For example, in the process of operating Dobe, we take ourselves as real teachers and students. When giving lectures, we constantly want to understand a question, why do I give lectures, to gain influence or to earn money? As a student, what can motivate me to keep going to class? This content will not be how to identify whether MM has breast augmentation, but how to interview as a product manager of BAT. Although the audience of the course is relatively small, some people continue to buy it even if the fee is charged, and each student can brush it from the first episode to the last episode, take notes repeatedly, and teach you to find a job or make your work more efficient from 0 to/kloc-0, just like watching a series. Therefore, understanding products is of great significance to operators. The essence of operation is also to convey the value of products. What is the value of the product? This value is the value that can be directly told to users by constantly decomposing the strategic value told by the boss and combining various subdivision scenarios. Recommended books: Everyone is a Product Manager, Network, Enlightenment, etc. 6. The operation of efficiency tools is actually a process of continuously improving efficiency. The reason is simple. There are many things. Inefficiency leads to a more passive state, just like snowballing. The further down, the bigger the snowball, the more things, the easier it is to get out of control, and all plans can't be carried out in an orderly manner. For example, many people will write on their resumes that they are proficient in office software, but in fact, most people only know the most basic operations. Excel: Skillful use of Vlookup functions and pivot tables will at least double the efficiency when doing data analysis; In addition, PPT and Word are also very clever. I recommend you to search the corresponding knowledge on Zhihu. 7. Knowledge Accumulation Orwell's fear in Entertainment to Death is that someone will deprive us of the right to obtain information. Huxley is worried that someone will give us so much information that we can only accept it and cannot extricate ourselves. Mobile Internet time, the so-called fragmentation time, is not too fragmented at present. We spend more than half an hour playing friends and games, making friends, and then waiting for likes or comments. How to obtain valuable information effectively is the key to growth. For example, the same information, "When will Zhang Xiaolong launch WeChat" can be simply searched by Google; But for another part of knowledge, you can also search "Zhang Xiaolong's product view", but there are some ideas about designing products that you can't quickly understand and operate in your work, so it is very important to understand the transformation of logical relations and turn them into knowledge that you can use. A. information acquisition the internet industry alone will generate a lot of information. If you read it through, time is basically not enough, but again, you only need to build an impression of this information, and you can know what happened to most of them through the title. Emphasis is placed on information accumulation and time management, so in the process of information accumulation, you must use Pocket, that is, look at it later, so as to improve the efficiency of what is going on. B topic sorting: select a topic of the day to sort out, and collect all the news under this topic for in-depth analysis and sorting out. For example, if you are interested in content operation, collect all the contents under Baidu search, WeChat official account search and knowledge search, and then sort them out according to your own understanding and think again and again. C. organize the reading plan of related books. It's best to search in Douban reading according to your own needs, such as your recent interest in the content of design psychology, sort out all the books with high evaluation and good evaluation, read them thinly, the quantity is greater than the quality, absorb all kinds of knowledge, and then screen them yourself. D contact with new things, people, things and things, and expand your tolerance. 8. time management time management, first of all, let's take a look at where the time is spent. ManicTim (time tracking analysis software) is recommended: after downloading, let it run automatically for a week and open the report of the software. You will realize the fact that you are not NB now, not because you are not talented enough, but because your efforts are really too low. Most people spend at least half their time online, mainly some entertainment and shopping websites that have nothing to do with work. Mac users can use Rescuetime. How to solve this problem? Recommend a browser plug-in: Blocksite (limit the time spent on some websites). For example, I go to Duobei to see my course income every day when I go to work, so I unconsciously find that such a small gesture takes about 30 minutes every day, so I list him in Blocksite, and then some political portals can't extricate themselves for an hour or two every day. So put them all in the Blocksite, and then set the total time consumption to 10 minutes, and the time you can spend on all blocks in the Blocksite every day is 10 minutes, so the time will come back. Another advantage of ManicTim is that it objectively analyzes the time you spend on each job, provided that you use different software to complete different jobs. With objective first-hand data, improve the efficiency of all work. Then the second problem is to start to prioritize. The concept of optimization level is easy to understand, urgent/not urgent &; Important/unimportant. But in practical work, this is a difficult thing to distinguish, especially when you are a Commissioner. It's hard to tell what's important from what's not. It is suggested to remember one, but all the indicators discussed repeatedly at the weekly meeting, things related to these indicators are more important, or things repeatedly conveyed by leaders belong to this category. Other things have been delayed a little. If we can't judge whether they are important or not, we should improve efficiency to complete them. In addition, one suggestion of time management is to improve efficiency. Because a lot of unimportant things add up, * * * constitutes the impression of others on you. In addition, some things done by the Commissioner are really unimportant, but these things can show your attitude from a small angle, so it is best to take everything seriously. The third problem is to make a plan for next week and adjust it according to the actual situation every day. If you do things according to the plan, the time utilization rate will definitely be high. Mobidick community-the first platform to go to sea article address: What skills do you need to do a good job in product operation?