In recent years, with the continuous improvement of the public's oral health awareness, the demand of China consumers for oral medical services is increasing, and the market scale of oral medical services in China is also growing, which has now exceeded 1000 billion. With the continuous growth of the number of private dental institutions, many private dental institutions are also facing many problems, such as backward digitalization, difficulties in customer expansion, and difficulties in operation. How to continuously drain customers and continue production has become a new test. At the same time, many dental institutions use corporate WeChat to carry out private domain operations, providing customers with more in-depth and caring services and achieving good business performance. At the moment when the epidemic situation is normalized, private domain operation has become a new trump card for dental institutions. This time, let's take a look at how Kean Dental, a chain dental institution with small fission service, can play private domain operation through enterprise WeChat+small fission SCRM tool! Want to know more private domain growth cases, click on the card below to receive the latest private domain growth cases, 0 1 brand introduction of Kean Stomatological Hospital. Kean Dental is a group company specializing in oral care and service, and it is a modern high-end chain brand hospital integrating dental implant, orthodontics, cosmetic repair, children's dentistry and oral treatment. It has been established for more than ten years. At present, there are 17 professional dental chain institutions in Jinan, Qingdao, Dezhou, Zibo, Weifang, Shanghai and Zhejiang. Kean Dental was listed on the New Third Board in August, 20 14. From 20 15 to 20 16, it received a total investment of 220 million yuan from Morgan and orient securities. Is a dental medical group with development potential and rapid growth. Based on the WeChat ecology, Kean Dental has built a marketing system of enterprise WeChat+video number+official WeChat account+applet. Through the enterprise WeChat customer service number, we provide customers with intimate services and exclusive benefits to promote customers' repurchase and referral. At the same time, rich marketing and customer acquisition activities are carried out online to further increase the number of customers and expand brand awareness. At the same time, it can effectively attract customers to the store and enhance the business transformation of the organization. Carry out super-rich online marketing activities and attract customers to the store by using the small fission SCRM channel code function. The source of the customer is clearly traceable. Kean's oral cavity uses the small fission SCRM channel live code function for multi-channel display and drainage. After the customer scans the code and adds the customer service number, it will automatically push the welcome information, label the customer, and then carry out targeted service and marketing transformation according to the customer label. Enrich the activities and play private domain marketing to get customers. Based on the enterprise WeChat, Kean Oral launched a wealth of marketing activities to gain customers, and launched welfare activities through the game of friends and tasks in the small fission SCRM. During the activity, users can forward exclusive posters, friends around them can scan the code to help, add customer service, complete the task, and then they can receive exclusive gifts such as oral test and toothpaste. While the number of corporate WeChat customers is growing rapidly, the customers who have completed the task will be drained to the offline stomatological hospital to receive the award, and the marketing transformation action will be carried out simultaneously. New store opening, annual welfare, tooth-loving spree and other rich theme activities have achieved good results; More than a thousand users participated in a single event, and hundreds of people were drained to the store, which greatly increased the flow of people in offline hospitals. Here I would like to share with you a list of private activities and common prizes in the dental industry. You can also adjust them according to the preferences of your target customers. Oral cavity related prizes Common welfare prizes Oral cavity examination fluorine-containing services Dental cleaning benefits/concessions Electric toothbrush toothpaste/dental floss small fan charging cash-filled red envelopes cup summer cooling quilt humidifier fun test game to enhance customer activity. At the same time, Ke 'an Dental uses the fun test game in the small fission SCRM to carry out fun test activities, such as the "2022 Lucky Keyword Test" activity, and customers participate in the activity test, which enhances the interactivity and activity of private domain customers. Carry out private domain integration operation, enhance brand awareness, combine video number operation, and strengthen popular science cognition. While using corporate WeChat for private domain operation, Kean Dental also registered video numbers and cooperated with local institutions to create a video number matrix. Through the video number to carry out oral knowledge popularization, dental implants and other projects, show the strength of the company, and further enhance brand awareness and reputation. Carry out a survey of satisfaction with seeing a doctor and continuously optimize the customer experience. After the customer sees a doctor, Kean Dental will instruct to add a special expert assistant number, investigate the satisfaction of seeing a doctor, and communicate with the customer deeply. The follow-up expert assistant number will continue to interact with customers and provide professional light diagnosis of oral problems. Hello, welcome to pay attention to Keane's oral cavity. If there are oral problems such as toothache, gingival bleeding, dental caries and tooth loss, it is recommended to check and treat them in time. In order to give you a better service experience, we sincerely invite you to participate in the satisfaction survey. Thank you very much Carry out circle of friends marketing to promote customer transformation. After adding enterprise WeChat, the customer service of enterprise WeChat will carry out circle marketing, send various types of live activities, special rectification activities and preferential activities to promote customers to the hospital and clinch a deal. Based on corporate WeChat, Kean Dental has built a closed-loop system to attract customers and promote activities through operation, transaction transformation, user research and service optimization, which greatly improves Kean Dental's anti-risk ability, continuously improves customer experience and brand reputation, and is worth learning from the majority of dental medical institutions. As a leading private domain service provider in the industry, Small Fission is committed to helping more dental medical institutions to build a private domain operation system based on enterprise WeChat, and play private domain drainage and trading!