abstract: what does a boutique collection store mean? Boutique collection store is a collection of products that are popular with users in one store for sale. It is a large store with a unified name that brings together products of multiple brands. What do boutique collection stores sell? The types of goods in boutique collection stores can cover clothing, shoes, bags, jewelry, watches and other varieties. I. What does a boutique collection store mean?
A boutique collection store means a comprehensive store that gathers multi-brand products with the same or different styles. In European and American retail markets, this is a common channel model. Many brands of goods flow to buyers and eventually appear in boutique department stores.
the core competitiveness of boutique collection stores lies in its direct sales channels established with international first-line brands, and the products are sold simultaneously with Europe and the prices are synchronized with the international market. It has become a development trend for first-line brands to enter third-tier cities. Many people in the industry believe that the ability and vision of buyers in collective stores are one of them. How to provide "housekeeping service" for salespeople and how to solve the problem of "easy to buy but difficult to raise" after sale are the keys to the development of collective stores in the future.
Boutique collection brand stores collect all kinds of products that people need, which not only prolongs customers' stay time, but also allows customers to choose the products that suit them. It also shortens the time it takes customers to find brands and choose products.
second, what do boutique shops sell?
boutique shops collect products of multiple brands in one store, and the product categories can cover clothing, shoes, bags, jewelry, watches and other varieties.
1. Multi-brand assembly stores
Most of these stores are around 311-1111 square meters, mainly focusing on some popular clothes with clear preferences. There are obvious differences in brand positioning and close connections among each brand. Most of the relationship between brands and stores is not a lease, but one of buying goods, acting as an agent or selling on a commission basis. The choice of purchase quantity and style belongs to the store.
2. Buyers-made boutique collection stores
Generally, the area of this store is not particularly large, and it is mainly composed of multi-category goods belonging to the same style and multi-brand combination. Most of the products sold in these stores are unknown high-end brand products with consistent positioning or potential. All products can accurately explain the cultural positioning of the store, follow the consistent store style, and have a very harmonious relationship with each other.
3. Lifestyle collective store
Lifestyle collective store is also called "Lifestyle Store"-that is, the store is located in a certain lifestyle, and all products are combined around this lifestyle. On the product line, it will generally be presented in a full range of ways, including: boys' and girls' clothing, accessories, shoes and bags, stationery, household sundries, etc. Some large-scale collection stores will also add catering, coffee, tea bars, even galleries, hotels and other business categories, forming a truly comprehensive and comprehensive lifestyle collection store.
4. Multi-brand department store
These stores are the epitome of traditional department stores, also known as "small department stores", and generally cover an area of about 1,111-5,111 square meters. Although the business model of such stores is similar to that of the department store industry in some places, there are differences in the way of cooperation. For example, when the brand clerk enters the store, it is arranged by the brand side rather than the store side.