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Commercial butterfly change in Wujiaochang
Today's business has entered the era of experience consumption. Shopping is not only shopping, but also a way of leisure. Wujiaochang Island has gathered a large number of commercial projects, which will reduce consumers' interest and enjoyment in shopping. Therefore, Wujiaochang area needs to supplement personalized and characteristic commerce. The businesses around Wujiaochang Island are mainly concentrated in Xiangyin Road, Huangxing Road, siping road and Handan Road to Zhengzheng Road. According to the functional orientation, they are divided into siping road Cultural Catering Street, Songhu Road Leisure Fitness Street, Handan Road Science and Technology Culture Street, Huangxing Road Shopping Leisure Street and Xiangyin Road Leisure Street, forming a comprehensive commercial area with relatively concentrated people flow. The "Oriental Blue Ocean International Plaza" under construction on Huangxing Road will be another landmark building in Wujiaochang area, and it will be a high-end commercial complex integrating Grade A office buildings, businesses, restaurants, entertainment and leisure. Lohas Square in East Shanghai is also one of the signs along Huangxing Road.

Compared with the large-scale businesses in the core business district of Wujiaochang, a number of small-sized characteristic commercial projects, represented by Jiulongfang in the middle section of Huangxing Road, take a small but refined personalized route and realize the theme of leisure shopping through misplaced management. Kowloon Plaza, with a total area of more than 25,000 square meters and more than 250 commercial shops, abandons part of the building space and opens a street on each floor inside the mall, with the core business district around Wujiaochang in the north and the mature residential community with RT Mart and B&Q as the core in the south. The rent level of small-sized shops in Wujiaochang is close to Nanjing Road and Yuyuan Garden in the city center. Combined with the core concept of the region, we will optimize and innovate in many aspects such as commercial layout, commercial format and supporting facilities. More attractive than traditional business, it can be described as a "potential stock" in Wujiaochang business circle. What Kowloon Square wants to build is a "street shop life" mode, which will surround people around Kowloon Square with "street shops" and start a colorful life. "Street shops" can solve the problems of eating, drinking, learning life tools and daily financial management for all residents. While providing convenience for nearby residents, it will attract people to go shopping, so that people can integrate shopping shops into their lives and become a leisure lifestyle. The construction of new underground space in Wujiaochang has been fully started, and the development of "two stations and one section" underground space comprehensive project has been implemented. Yangpu District will combine the rail transit 10 line to comprehensively develop nearly one million new underground spaces, including underground passages and a large number of shopping, leisure and entertainment facilities. Shanghai residents can start from the sinking square around Wujiaochang Island and walk directly to Chuangzhi Tiandi through the underground pedestrian passage. Wujiaochang business district will form an underground pedestrian system nearly 5 kilometers long in the future, and the traffic pattern of "people getting off (underground) and getting on the bus (on the road)" will make citizens' shopping and leisure more convenient and safe.

It turns out that the underground space in Wujiaochang area is mainly concentrated around the sinking square around the island, and the whole underground space is centered on the sinking square. There are 9 entrances and exits in the five roads of the circular corridor of the square, which can reach the intersections of five main roads, namely Handan Road, siping road Road, Huangxing Road, Xiangyin Road and Songhu Road, respectively, and these entrances and exits are also connected with the basement of the surrounding shopping malls. Such an underground pedestrian system may lead some people who are not familiar with the land situation to go the wrong way.

1. Direct

Sun, deputy director of the construction management office of Wujiaochang City Sub-center, said that Yangpu has formulated a new underground system plan, with a total planning amount of nearly one million and a planning length of about 5 kilometers. After the plan comes true, people will move in Wujiaochang area without worrying about crossing the road or going the wrong way between shopping malls.

At the four corners of Wujiaochang, there are Suning Appliance Plaza, Oriental Commercial Building, wanda plaza, An Baili Pedestrian Street and other large commercial complexes. The other is the ultra-high-end project and Sheng International Plaza, which integrates the functions of five-star hotels, high-grade commercial buildings and large commercial centers in Xiangyin Road and Huangxing Road, and will also appear in Wujiaochang. At the same time, the underground system in five corners will be brand-new, and there will be direct underground passages between commercial facilities in each corner. If citizens want to reach the commercial building across the street, they don't have to walk back around the island.

connect

Rail Transit 10 Line has two stations and multiple exits in the south of Wujiaochang City Sub-center. These two stations are Wujiaochang Station and Jiangwan Stadium Station. In order to facilitate citizens' travel, Yangpu District connects the two stations through underground passages and the sinking square around Wujiaochang Island, forming a large underground transportation hub.

Sun said that Wujiaochang Station will be connected with the underground passages of Oriental Commercial Building and Suning Appliance Plaza, Jiangwan Stadium Station will be connected with the underground passages of wanda plaza and An Baili Festival Pedestrian Street, and connected with Chuangzhi Tiandi Sinking Square. These commercial facilities can also be reached through the underground pedestrian system. Citizens can get off the subway at either of these two stations and reach the main commercial buildings around Wujiaochang Island without leaving the ground.

connect

According to Sun, the pedestrian system in Wujiaochang will extend all the way to New jiangwan city District in the north of Wujiaochang City Sub-center, but the underground passage of commercial facilities around the island will be completely connected.

It is reported that the new jiangwan city area will rise as the real core of Jiangwan-Wujiaochang's "Shanghai Pudong Leading the World". In order to make the business center and the area around Wujiaochang more convenient, an underground pedestrian system of about 3 kilometers will be built between the two areas along Songhu Road. Part of the pedestrian system will be composed of the underground floor of buildings on both sides of Songhu Road, and the width of some passages will reach about 8 meters. After the underground pedestrian system is connected, citizens can not only take the underground passage directly from Wujiaochang roundabout to Chuangzhi Tiandi, but also continue to go north to New jiangwan city. Sinking Square, a 6,300-square-meter Wujiaochang roundabout, has already been opened to the public. Sunken plaza around the island connects the main commercial facilities in five corners. Sinking Square is located in the center of five roads: Handan Road, siping road Road, Huangxing Road, Xiangyin Road and Songhu Road. It is an important part of underground space utilization in Wujiaochang area and undertakes the function of organizing people flow.

The design of the square is divided into circular corridors, circular pools and circular squares from the outside to the inside. Among them, the circular corridor is about 8 meters wide and has both cultural leisure and transportation functions. Pedestrians can reach the 1 1 entrance through the circular corridor. Among the five circular pools, there is the first round water curtain with upside-down music in China, with a water flow drop of up to 4 meters, which is like a natural waterfall and has the function of eliminating noise. The oval central square is covered with green grass, and the overall shape is like a "bar code", which symbolizes scientific and technological innovation. When citizens look up, they can see the beautiful Wujiaochang "Eggs". On the ground of the central square of more than 700 square meters, a map of Yangpu District is presented, with the main road names of Wujiaochang City Sub-center printed on it. With the bustling crowd unconsciously feeling the prosperity of Wujiaochang, I can't help thinking, "Today's Wujiaochang is really brand-new."