The 7 articles of July 4th Valentine's Day Creative Activity Planning Program
In order to ensure that things or work are carried out at a high level and with high quality, we need to formulate a program in advance, which is a written plan that spells out the time, place, purpose, expected results, budget and methods of action. What are some of the characteristics of a good program? The following is what I have for you to organize the Tanabata Valentine's Day creative activity planning program, welcome to share.
Tanabata Valentine's Day creative activity planning program 1
First, the theme of the event
mutual love, the most love Tanabata
Second, the time of the event
August 10 - -August 20X
Third, the main planning
1, Tanabata to distinguish Valentine's Day, from the caliber of the dissemination of the organization of the event, landing in the couple's love.
2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities.
Fourth, the content of the activities
1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (August 10)
Remember your first photo together? Remember the promises you made to your friends and family? X "I and my love" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promises ...... (New Year's Eve program), after the event, in accordance with the photo The date of the photo shoot, the wedding time sooner or later scheduled.
The earliest wedding photos 5, the owner of each photo reward X value of 20X beautiful gift;
The earliest wedding promises 5, the owner of each promise reward X value of 20X beautiful gift.
Photo (after the collection is completed, made into a display rack, the original photo will be returned to me) / promises handwritten by the customer, signed, made into a display rack placed in the ZTE Plaza event site display.
Responsible for:
2, mutual love, favorite Tanabata - X Walking Street wearing class price based on the upper limit of 77% off. (August 18 - 20X limited discounts, the site radio announcement)
Walking Street is responsible for negotiation, implementation.
Counterpart:
3, mutual love, favorite Tanabata - X large-scale cultural performances, wonderful live events.
August 17 - 19, X Square wedding show;
August 17 - 19, X Square wedding show;
August 12, August 19, X Square Iris flow rhyme - Century Taihua cultural year series of activities;
Responsible for:
4, mutual love, the most love Tanabata - 10,000 paper cranes table true heart
X Xintiandi Walking Street, 10,000 paper cranes to meet the Tanabata Festival, the early stage can be had! X staff folded by themselves, the materials used by the company reimbursement, the day of Tanabata, can be prepared at the scene of the thousand paper cranes of paper and pen, customers can be in
staff guidance, folding their own thousands of paper cranes, expressed their prayers for love and a happy life, and finally hanging uniformly in the Walking Street - the scope of the Plaza Zhongxing.
August 7 afternoon began to issue a notice asking the Walking Street staff to first fold a thousand paper cranes,
Responsible for:
The first stage: the registration stage August 10 to August 26
Interested persons can go to the X General Service Desk, Century Taihua Plaza General Service Desk, Saino Supermarket Service Desk to sign up;
The second stage: the matchmaking Stage
On September 2, a large-scale township meeting will be held in X. The list of enrolled personnel will be made by the company's personnel.
Person in charge:
6. Mutual love, favorite Tanabata - what to give my lover!
August 17-August 20X in X shopping full of 100 yuan, send Weifang famous florist - Zhilanhua House special discount card. ***Counting 1,000, until delivery, while enjoying the free delivery of flowers to the home of the special planning services.
7. Mutual love, the most love Tanabata - couples love contest activities (August 18 evening 19:00)
Couples love contest, Tanabata evening party, held in Zhongxing Plaza: released in advance through the media, invited 10 pairs of customers, to participate in couples love contest activities, than tacit understanding, than talent, than handicrafts. The company's website will be available for download at the following link.
Invite jewelry and cosmetic manufacturers to raise title sponsorship, as well as event gifts, background version, performances, jewelry category limited time 60% off.
Tanabata Valentine's Day Creative Activity Planning Program 2
Tanabata night, romantic guests **** to the appointment; meet the good time, the fate of the beginning from here ......
Activity background: the city aspires to true love but single young people more and more, the traditional matchmaking so they are embarrassed and too material, the level of online dating and The company's goal is to provide the best possible service to its customers.
I. Purpose of the event:
1. Cultural: Let the society's outstanding singles, through this event, show their true selves, open their hearts, reap the benefits of friendship, and meet the true love.
2, business:
①, through this activity, to improve the enterprise in the surrounding market brand appeal in the same industry;
②, to improve the enterprise brand degree, as well as in the customers between the appeal;
Second, the theme of the event:
Tanabata Festival, the sky of destiny, the search for your True love
Third, the activity time:
20xx Chinese Valentine's Day - Tanabata (20xx.8.9.)
Fourth, the participants:
1. Corporate as well as partner staff.
2. Guest hosts.
V. Activity Methods:
1. Integrate the company's customer resources in all departments, unified in the form of short messages to the guests to release the activity information;
2. Through the forum website print ads, advertising columns and so on, to the merchants to release the activity information, the way and so on;
3. Carefully decorate the activity site, and strive to create a romantic, beautiful and beautiful. Strive to create a romantic, beautiful holiday atmosphere;
4, held in front of the venue to set up a welcome desk, guests to participate in the activities of the welcome desk to receive the Tanabata activity card; (takeaway Tanabata card: men's activity card: 5 yuan / Zhang, women's Tanabata card: free of charge; (the day of the visit of the ladies can be in the signing desk to receive a rose)
5, the hall front desk with the card to give two chocolates.
Six, activities:
Tanabata Valentine's Day creative activity planning program 3First, the theme of the event:
"years of silent, true love eternal" "Poetry and flowers over the Tanabata"
Second, the time of the activity:
August 9, 20xx, 19:30-22:00
Third, the activities of the location:
so-and-so bar
Fourth, the form of the activities:
men and women with the activities in order to play
men and women with the activities
the activities of the bar.
V. Activity Scale:
33 people or so
VI. Tanabata Planning Activity Flow Scheme:
A "search for the goddess in your heart"
1, through the introduction of the guests, the guests selected their favorite objects
(Self-introduction is limited to 2 minutes / person, female guests all stand in a row through the self-introduction of male guests have a preliminary understanding of the male guests to make a choice, if only one male guest choice, and female guests agree, the initial speed dating success. If there are more than one male guest to choose, then the male guest has 1 minute of confession time, the last female guest to choose a favorite, speed dating success).
2, if both men and women agree to the first round of speed dating success in the remaining second round of speed dating
The game must be a man and a woman to get a big gift big gift 4 only a pair of men and women can play to cooperate with the men and women are a group of people can not leave each other to leave the counting discarded to deal with the next round of the game can not be played without gifts
Two "grouping against the battle of the handsome men and women to touch"
We divided into two groups of men and women to play a game of "
The first grouping is a group of men and women to touch the second round of the game.
We are divided into 2 groups, the Cowherd team and the Weaver team, each team of 6 pairs of men and women plus a male, the game is that each group each game tour eliminated a pair of the last into 3 teams can get a big gift a row of the first, second, third
1, the Cowherd back the Weaver (elected to the scene of each group of 2 pairs of men and women combined *** with the completion of the game)
The rules of the game is to be grouped together, one of them blindfolded on the back of the weaving women, the other one on the back of the weaving women. One of them blindfolded on the back of their partner, by the other party is responsible for the command, according to the game of the journey, to pick up the arranged items, the rules are the male squatting female pick up, pick up roses and other passes. Successfully through the group and the least time a group will get a small gift.
2, Intelligence Surf, scramble game
Each group of 2 pairs of men and women female sitting on a stool male standing on the wall to take the roses, each group of women to the other male put forward a number of questions, the answer to the right can take a step to know that the male can be the roses sent to the female side, is the winner. The group that answers the most questions correctly will get a small gift. If you fail, you will be eliminated,
3, love song pair singing
By the host to say a word, such as love, the scene of each group a pair. During the game, participants are free to play their own specialties and try to express themselves. The group that sings the most love songs at the beginning of the song will get a small gift. To answer 5 times, the failure of the elimination,
4, Tanabata couple big winner pk
activities of each pair of winning men and women in the pk, evaluation of the first place, second place, third place
3, couples, take the watermelon to feed each other to eat, the male 'blindfolded clear, each group of women to each other blind command to see that the pair of watermelon to eat on the win, the winning team will be given a small gift. Failure will be eliminated,
4, red rope a line hold
male, standing at the wall, and the female that is on the red rope, against the pull, as long as the male can hold your hand on the win,
5, love at first sight, heart to heart
the main secondary people say three idioms, the male should be asked to do three different kinds of action, the male wrote in the hands of the female, the female guessed answer to the more on the win! Failure to eliminate
6, four unlike
Each team of men and women talk to each other to learn what to call, that team can be, male or female called the male guessing, guessing the right counting win to guess 3 times failed to eliminate.
The last end couples
The last three pairs left, chemical boxing to see that team a group of winners. They can give the remaining team to think of a game, let them actually earn third place, the win and that team to get first place.
Cultural performances:
Female guests *** with some programs. We'll have fun, sing, dance, play games, etc.
Free activities.
Free activities: eat Qiaoguo
Tanabata festival food, to Qiaoguo most famous. Qiaoguo is also known as "begging fruit", prepare some Qiaoguo, and some snacks, we eat Qiaoguo entertainment and chat, so you can give both sides a chance to understand each other.
The details of the action and the part of the narration
I want to set the cost of the activity 35 dollars, the number of activities 32 people first set down to pay. There is a person in charge of collecting its early 14th collected to put the funds to buy gifts and props and food, dried fruits, fruits, so that the number of people can be set earlier. Activity good start, the end of the activity, each girl a beauty Fu Bao cosmetic.
Tanabata Valentine's Day creative activity planning program 41, Activity Theme:
Through the Tanabata night to meet a more beautiful you
Theme interpretation: Western restaurant, Valentine's Day, tasteful men and women, which seems to be three innately linked to the role of the tightly knit, and as a mid-range and high-end Western-style restaurant Tanabata marketing activities, both the The actual sizable concessions and promotions, but also need to be able to psychologically and spiritually cater to the needs of the target consumer groups of the promotional concept.
The theme of the event concept to "break the traditional life, create romantic surprises" as a starting point, catering to the white-collar workers on the ordinary life of romantic yearning, surprise yearning, humanistic yearning, dating yearning, and therefore formulated "through the Tanabata night to find a more beautiful you" theme, one literally straight point of view of the background of the event, time and other basic elements, and the second to meet the target group of the psychological desire to title as a gimmick, so as to achieve the target group of psychological desire The title as a gimmick, so as to achieve the purpose of attracting the attention of consumers, with a smooth, cultural, conducive to the dissemination of the characteristics.
2, Activity Time:
20xx Months
3, Activity Location:
Tentatively inside and outside of the Western-style restaurant
4, Activity Positioning:
Style culture and fashion widely positioned: a most influential, attract the largest crowd, the lowest participation threshold, the most topical cultural, for 20-40 years old high-end consumer groups of the Tanabata marketing activities.
5, the form of activities:
8.7-8.9 days consumption of up to XX amount of money, rebate coupons → intuitive concessions to the promotion to lengthen the hot sales cycle of the Western-style restaurant. 8.9 Tanabata night theme activities → detonation of the whole scene, creating news topics, expanding the popularity.
6, the content of the event:
Theme activities on the day of Tanabata as the main line, the pre-coupon benefit promotions as a subsidiary, held a three-day "through the Tanabata night to find more beautiful you" theme marketing activities, for the day, held "suddenly met you" singles dating party, and "romantic back to the year" couples dating party.
20-40 year old singles - "Through the night of Tanabata. Suddenly met you" large single dating party: all single people can participate in 8.9 XX Western restaurant held in the city's large single dating party, with a high level of dating objects, humanistic and romantic restaurant atmosphere, very creative and interesting activities, for you to find the perfect partner to provide the most comfortable and romantic platform and space. Anyone who makes friends successfully on the day of the event can enjoy a 50% discount on food and beverage. (Specific discounts are determined by the restaurant side depending on the situation)
Couples aged 20-40 years old, couples group - "Through the night of Tanabata, romantic reminiscent of the year" love affair. Romantic year of reminiscence" couple theme party: as long as you have a partner around, can participate in 8.9 XX restaurant couples theme party, all couples, couples in the eve of the day to the Western restaurant consumption, can get food and beverage 50% discount, all 8.9 for the anniversary of the wedding customers, as long as you dare to tell your romantic love story, you can enjoy the Western restaurant to provide free couples set meal.
7, the scene atmosphere to create:
A, the restaurant peripheral layout
①, Tanabata magpie bridge modeling layout → add the restaurant's cultural characteristics of the atmosphere of the entrance to the Western-style creative design of a large Tanabata magpie bridge doorway, borrowing the traditional Tanabata Xiangqiao will be the cultural practice of the Western-style restaurant to add the humanistic style and holiday uniqueness. In order to attract the attention of consumers, and invited the local well-known photography organizations to join, for each store consumers to leave the most beautiful figure of Tanabata.
②, the cowherd modeling creative layout → create more publicity topics combined with the Tanabata Magpie Bridge door, the arrangement of the cowherd, the weaving characteristics of the character modeling, not only from the peripheral environment intuitively increase the style of the Western-style restaurant and culture, but also for the consumers to take pictures to provide opportunities to remember the photographs passed on as an effective means of word of mouth publicity of the Western-style restaurant.
③, the ancient publicity column → point out the theme of the event to abandon the traditional Chinese column, according to the Tanabata marketing theme of creative design of the ancient publicity column, and paste "through the Tanabata night to meet the more beautiful you," the theme of the event slogan, to play a role in the promotion of the event and the atmosphere to create.
B, the hall environment atmosphere
①, Tanabata Chinese lanterns arranged in the hall of the restaurant and the main aisle set Chinese lanterns, adding humanistic tone in the hall.
②, modeling promotional banner layout in accordance with the Tanabata marketing theme of unified design promotional banner images and content, and creative modeling orderly layout, for the event publicity and atmosphere to build.
③, photo photo pick-up desk modeling layout according to the actual site set up photo photo pick-up desk (initially set as the front desk), the theme of the event modeling layout, such as sign-in board, modeling veil, X-racks and so on.
④, partition stage modeling layout according to the actual restaurant venue for partition planning design, stage creative modeling design, layout.
⑤, light and shadow art equipment layout according to the actual restaurant site layout activities required for the day of the lighting equipment, light and shadow show equipment.
8, Tanabata activities and procedures
A, (single area)
Tanabata night beautiful photo - invited the local famous photography organization to join the magpie bridge modeling at the entrance to the Western-style restaurant door, photography. This is a great way to gather popularity and create publicity for the Tanabata event, and the photos taken with the restaurant's unique information can be used as an effective vehicle for word-of-mouth publicity among the target consumer groups.
Enjoy the special cultural feast - in the Tanabata theme activities, insert and restaurant culture integration of cultural performances, quickly increase the enthusiasm of the participants in the activities.
7-minute romantic heartbeat - is the main part of the singles dating party in this area, under the name of "7-minute romantic heartbeat", and with the dim lighting of the Western-style restaurant as a backdrop, all the customers present will have 7 minutes to "find a partner time", which is full of surprises, challenges, and fun. The perfect meeting on the eve of the seventh night - the 15-minute melodious music performance in the activity, for the whole activity to set the atmosphere.
"Activity flow chart" stage theme time content arrangement Tanabata night beautiful photo
17:30-18:30 (the specific time schedule can be adjusted according to the actual situation of the local community) by the Western-style restaurant welcome personnel to guide customers to enter the restaurant entrance magpie bridge modeling by professional photography agencies for each customer to take pictures, in order to quickly gather the popularity of the restaurant.
Enjoy a special cultural feast 18:30-18:40 host opening, introducing the main content of the event and promotional offers, (during which the waiter is responsible for coordinating the customer ordering, serving)
18:40-18:45 three to four people dance opening (the specific list of programs according to the local situation debugging)
18:45-18:50 solo + backing dance for 7 minutes! Romantic heartbeat 18:50-18:55 host crosstalk, into the "dating partner" link.
18:55-19:027 minutes of romantic heartbeat link, the restaurant gradually darkened, surrounded by flashes of brilliant light and shadow art effects, to create an elegant, mysterious atmosphere throughout the restaurant, the presence of customers extracted from the type of writing expectations of the dating number of the number of seats.
19:02-19:10 host statistics in the presence of customers dating number of the matching situation, announced the results of dating. (Chasing the light followed by playing to the successful pairs of dating customers to create the atmosphere of the event) Tanabata perfect meet
19:10-19:20 live melodious music playing, successful dating customers on-site exchanges
19:20-19:25 host of the crosstalk, statistics on the number of successful dating customers (restaurant staff according to the data to confirm the amount of discount activities)
19:25-19:30 after the end of the event, the number of successful customers. :25-19:30 after the end of the departure, customers in the photo pick-up place to receive photos, the staff to register customer information for the establishment of customer files.
B, couples area
Tanabata night romantic photo - invited the local well-known photography agencies to join the magpie bridge modeling at the entrance to the Western-style door, for each pair of couples to enter the store to consume photography. One of them can gather popularity and create publicity topics as the entrance of the Tanabata event; the other one is the photo taken with the unique information of the restaurant, which can be used as an effective carrier of word-of-mouth publicity among the target consumer groups.
Seek 5 perfect love - the whole city to find 5 couples in Tanabata day to get married, in the event of the day to tell their own romantic love story, but also free to enjoy the restaurant's special Tanabata perfect couples package, this link as a couple of the main part of the party.
Tanabata night romantic recall - the day of the event, as long as the couple, as long as you have a partner, to the Western-style restaurant consumption can be obtained 50% discount, where the day of Tanabata married couples can enjoy free of charge by the Western-style restaurant to provide the perfect couple package, romantic wedding anniversary, there is a perfect love story, and more to share and bless.
Find 5 perfect love
18:30-18:40 host opening, introducing the main content of the event and promotional offers, (during which the waiter is responsible for coordinating customer ordering, serving)
18:45-18:45 song and dance performances ((the specific list of programs according to the local situation debugging) 18:45-18:50 hosts crosstalk, into the "find 5 pairs of couples, tell the story of July Fourth, the story of the love of life". 5 pairs of Tanabata couples, about 5 romantic love" link.
Tanabata Night Romance
18:50-19:05 host speech
19:05-19:30 live melodious music, the end of the departure, the customer in the photo pickup to receive the photo, the staff registered customer information, in order to establish customer records.
9, the media publicity poster publicity theme: "through the night of Tanabata meet more beautiful you"
publicity copy: "used to busy you, do you want to find a quiet place to relax? If you're single, are you wondering when you'll meet your perfect half? Used to the ordinary life, do you also want to harvest some surprises in the eve? Are you an elegant lady? Or are you a romantic? Come to XX Restaurant to meet your love (tell your perfect love)".
Activity theme:
Live "there is Tanabata, Hui romantic" xx photography sincere return to new friends, especially the launch of the free 77 sets of wedding hot booking
Romance straight to the attack! Single men and women rise today!" Tanabata has always been a romantic holiday for lovers and a crazy anniversary for singles, and today, singles are going to rise!
Activity Reference Leaflet
Activity Description:
Hurray for Chinese feelings! Because love, so direct! Then! Do not hesitate, straight down 777 yuan 1777 yuan 2777 yuan 3777 yuan
Tanabata store gift:
During the activity period, all customers who enter the store can get an exquisite gift! For love and send!
July 1, the full payment of the four-fold gift!
The following four sets of products will be given to those who enter the store to take wedding photos and pay the full amount
First gift: a set of baby anniversary photos!
Second gift: a set of maternity photos (2)
Third gift: a set of wedding day jewelry
Fourth gift: a set of bridal fixing liquid
Tanabata photo music 388! Enlargement products plus location shooting, and can participate in the "Grand Lucky Draw"
Tanabata referral gift: referral of a pair of wedding photos successfully booked designated full payment to send -xx shopping card (200 yuan) referral of two pairs of wedding photos successfully booked designated full payment to send -xx shopping card (600 yuan)
referral of three pairs of wedding photos successfully booked designated full payment to send -xx shopping card (1,200 yuan)). 1200 yuan)
Tanabata Happy Lucky Draw:
Lucky draw time: 20xx, 8, 16
Lucky draw location:
Lucky draw information is as follows:
First Prize: special shopping card
Second Prize: super comfortable spring and autumn silk quilt
Third Prize: exquisite stainless steel thermos cup
Activity studio address, telephone, contact information.
Activity purpose:
With the Tanabata Valentine's Day as an opportunity to close the relationship between the company and the customer, establish the company's reputation, and enhance the customer's recognition of the company.
Activity theme:
XX Tanabata Valentine's Day activities heart party
Activities:
1, the best partner (couples standing newspaper)
Theme: the clever magic of love
Awarded
Organization: randomly selected 4 couples or couples, first of all couples or couples stand on top of the newspaper, and then constantly fold the newspaper, the newspaper area is getting smaller and smaller, but standing on top of the newspaper of couples can not land on the ground, and can not rely on external forces, external objects, or else is considered a violation of the rules, automatically withdraw from the game, the last remaining one for the winners. This game is divided into two rounds, each round of four pairs, the winners can get the smartest love award.
2, the woman covered with a red head for men to tie
Theme: our love so tacit understanding
Awards: the best tacit understanding of the lover award
Organization: randomly selected four couples or couples, the woman with a red head covered head, masked for the man to tie a bowtie, there is a peeper counted as a violation, disqualified from the competition fastest, the best fight for the winner. Winner. The game is divided into two rounds, each round of four pairs, the winners can get the best tacit understanding lover award.
3, couples (husband and wife) games: sucking ping-pong ball show competition (for the family)
Theme: "attractiveness" of the secret
Awarded: the most attractive award
Organization: randomly selected from the site of all the people of the lucky family of four families, each family to choose a person is responsible for the use of straws will be sucked up ping-pong balls from a place to another, a person is responsible for the use of hands to hold the ping-pong ball, the last person is responsible for the use of hands to hold a good, and the last person to take the ping-pong ball, the last person to take a good, and the last person is responsible for the use of hands to take the ping-pong ball. One person is responsible for holding the ping pong ball, and the last person is responsible for holding the tray or small basket to put the ping pong ball, the time is three minutes, and the family with the most ping pong balls will be the winner. This game is divided into two rounds, each round of four households, the winners can get the most attractive award.
4, cooperative guessing game
Theme: the heart of a little bit through
Awards: the most rhinoceros lover award
Organization: Randomly selected or voluntarily enrolled four pairs of couples, a person's back to the screen, a person facing the screen, facing the screen, the screen with the action of those who perform the screen shows that you can also use the language prompts, but the prompts in the language, if the picture or text involved in the specific screen display, the screen will show the picture or text, the screen will show the picture or text. But if the prompting language involves specific pictures or words shown on the screen, it will be regarded as a violation of the law; the person who turns his back to the screen speaks out what is shown on the screen for one minute, and the one who speaks out the most correctly will be the winner. This game is divided into four rounds, the winner of the most rhinoceros lover award.
First, the theme of the event
Passionate bloom era of love
Second, the time of the event
February 13th February 14th
Third, the activities
(a) love song duet confession
February 13, 10:0020:00, in the 6th floor children's area on the side of the special area, the site of the microphone in the mall broadcasting room is connected to the couples can be through the love song duet or confession form, he (she) sang or said out of the heart. And through the mall radio broadcast instantly. At the same time for each couple to prepare a beautiful gift.
(B) romantic lover rose fragrance (2, 14)
February 13 normal business hours, customers can go to the 6th floor promotional service desk to get a free rose flowers (limited to 300). Cash purchases of 200 yuan on that day, plus a box of exquisite chocolates.
Tips: the amount of consumption is not cumulative, a single cash register mechanism ticket (cash purchases of 200 yuan) is limited to send a chocolate, beyond the part of the repeated gift.
Fourth, the media publicity
1, the media choice: "xx Evening News"
2, page specifications: "xx Evening News" 1/3 version of the set of red
3, the date of placement: February 14
4, the cost of expenditure: xx _ yuan
V. Expenditures
1, 2 display boards: xx_ yuan
2, 2 lintels: xx_ yuan
3, print ads: xx_ yuan
4, gifts (roses and chocolates) by the Asset Operations Department
5, sound costs: xx_ yuan
6, other miscellaneous expenses: xx_ yuan
Total: about xx_ Yuan (rose and chocolate costs have not been calculated)
Six, tips
This file activities, vip card can use the discount function.
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