Nowadays, celebrity entrepreneurship is a trend in the entertainment industry, operating a catering brand of their own has become the preferred side business of many stars, such as Ren Quan Fan Bingbing Huang Xiaoming's "Hot One", Xue Zhiqian's "on the on the humble," Han Han's "very happy to meet you", Wu Xin's "Tai Zi Coconut", "I am very happy to meet you", and Wu Xin's "Tai Zi Coconut". "I'm glad to meet you", Wu Xin's "Tai Zi coconut", etc., there is a star food brand has to be mentioned is the rapid expansion in the past two years, strong "Meng Fei's small noodles".
It is said that the star opened a restaurant ten stores nine losses, but Meng Fei is selling this bowl of Chongqing small noodles and earn a lot of money. Further investigation will find that his business ambitions are not only the noodle shop so simple, the mind of the bright he has invested in film and television and catering industry in the past few years at least 17 companies, the map is amazing.
Meng Fei was born in Chongqing in 1971, graduated from the Chinese Department of Nanjing Normal University at the age of 23, and became famous at the age of 31 for hosting the "Nanjing Zero Distance", and then even more so for hosting the large-scale popularity of the dating program "Do Not Disturb," the popularity of the popularity of the host of Jiangsu Satellite Television has risen dramatically, and has become the deserved host of the first brother. His hosting style is funny and humorous, the ability to control and regulate the atmosphere with the two Mango station pillar He Gui Wang Han have a spell, and in the host of the family, he even once exceeded the He Gui Wang Han, become "the most expensive mainland celebrities".
According to the 2014 Forbes China Celebrities list, Meng Fei became the highest-paid host on the mainland with an annual income of 18.2 million yuan, followed by Yang Lan with 16.9 million yuan, He Gui with 16.2 million yuan ranked third, the fourth and fifth were 15.5 million yuan Zhu Dan and 14.1 million yuan Xie Na, and Wang Han did not make the list at all.
How did Meng Fei earn this 18.2 million dollars? Because the list of statistical data only for his activities in the entertainment industry income, and does not include his personal investment and business activities, so Meng Fei's this annual income data roughly including host salary, advertising endorsement fees, filming pay and book royalties.
In addition to hosting "Do Not Disturb", Meng Fei has endorsed a number of commercials for green electric cars, Aokang shoes and Jingdong Mall, etc., and acted in the TV series "Impeccable Beauty", "New Love Era", "Jigong biography of the living Buddha ascended to the throne", etc., and published "just say so much", "can not be said", "as things happen to be" three books of personal essays. Among them, just by virtue of the book of essays, Meng Fei has received royalty income of 4.8 million, once ranked 19th on the wealth list of Chinese writers.
Sell noodles 2 years to open 10 stores, annual sales or nearly 100 million
Although even if nothing to do, honestly when hosting the star, Meng Fei is already considered a circle of invisible rich. But in the wave of celebrity entrepreneurship, not willing to be lonely, he also rode the wind of the fan economy opened a restaurant, selling his hometown flavor has always loved the "Chongqing noodles".
Previously, Meng Fei had written on his microblogging a dream: "In my neighborhood to open an authentic Chongqing small noodle restaurant, can set up seven or eight tables of the kind, only sell small noodles, summer increase a cold noodles. Two purposes: one, to let Chongqing people living in Nanjing eat the taste of their hometown; two, to eat themselves." At the end of November 2014, this dream was finally realized - "Meng Fei's small noodles" first store officially opened in Nanjing. The décor of the noodle shop is quite Chinese style, the store is decorated with huge wooden sculptures and stone benches gifted by his friends, and a pair of couplets sent by Guo Degang hangs on the wall, and on the day of the opening, Guo Degang, Huang Jianxiang, and other friends are personally on the stage to publicize for it, which shows Meng Fei's strong convening power.
It is reported that the noodle shop can accommodate 60-68 people at the same time, food soup noodles, dry noodles, desserts, Chongqing snacks, Sichuan steamed vegetables and rice, etc., which is the cheapest bowl of noodles to 28 yuan, the rest of the soup noodles are basically 35 yuan a bowl, the pricing is not low, can be considered a "noodle world of light luxury products! The price is not low, so it is considered a "light luxury in the noodle world". Even so, fans and diners have come to the business to line up for an hour or two to eat a bowl of noodles, and even derived from a scalper ticket industry chain.
In just over two years, Meng Fei's noodle shop has expanded to 10 stores across the country:
Business is so hot, Meng Fei opened the noodle shop in the end earned how much money? As early as 2014 when the first store just opened, there are catering industry insiders estimate that the annual sales of this noodle shop ten million yuan is not a problem: a group of diners 60 people, an average consumption of 40 yuan to calculate, then a group of diners consumption of 2,400; and noodle shop a day of more than 10 hours of business, business hours are full of table, to the average dining time of each batch of diners for 45 minutes to calculate, then one day! The average dining time of each batch of diners is 45 minutes, then the turnover is about 13 times a day, and the daily sales is more than 30,000 yuan, and the annual sales is nearly ten million dollars. In addition, the opening of the noodle shop related to the person in charge has also said that, according to the degree of such a fire, the annual sales of the noodle shop can be up to eight or nine million, confirming the results of the above inference.
Now, the noodle shop has been expanded from 1 to 10, if each store is as hot as the flagship store, then the total annual sales of nearly 100 million is very likely. Of course, although the business is good revenue, but the cost of opening a restaurant is also high, rent, labor costs are rising year after year, especially in the downtown area of the big city is all aspects of spending. Industry insiders estimate that this nearly 100 million in annual sales almost half of the cost, Meng Fei and partners rely on the 10 stores to earn a profit of about four or five million yuan.
Film and television catering investment, Meng Fei owns at least 17 companies
In addition to selling noodles, Meng Fei another investment focus is familiar with the film and television industry. According to public information, since 2012, he has been involved in investing in at least 17 companies.
In March 2012, 41-year-old Meng Fei set up Jiangsu Star Asia Culture Development Co., Ltd. named after his daughter, thus opening the road of entrepreneurial investment.
In addition, Meng Fei and Liu Baoqi also appeared together in the will stewardship investment management Jiangsu Co., Ltd. shareholders, Meng Fei contributed 2.2 million yuan accounted for 22% of the equity, Liu Baoqi contributed 500,000 yuan accounted for 5% of the equity.
In November of the same year, Meng Fei and his friends, Shen Haobo, president of Motei Books, set up Tianjin Motei Xingya Film and Television Media Company Limited, with a registered capital of 5 million yuan, mainly engaged in film and television drama development, production and distribution of business, the legal representative of Shen Haobo, Meng Fei served as a supervisor. Wu Xiubo and Meng Fei starred in the TV series "marriage" and Zhang Yibai directed the popular movie "Passing by from your world" is the company involved in the investment. Two days after the registration of the company, Meng Fei also contributed 500,000 yuan to found the Nanjing Star Jiawen Cultural Exchange Center, but there is no information about the activities found; in April 2015, Grinding Iron Star Asia Film and Television Media Dongtai Ltd. was established.
In addition, Meng Fei and the former deputy director of Jiangsu Satellite TV Wang Peijie in May 2014, together with the registration of the establishment of the "now investment management Jiangsu Co., Ltd.", with a registered capital of 13 million, Wang Peijie as the legal representative, Meng Fei for the chairman of the board. Through this company, the two have also established Indigo Pictures Film and Media Jiangsu Co. Ltd, Vision Film and Television Co. Ltd, and Vision Film and Television Development Dongtai Research Institute (limited partnership), and Meng Fei also serves as the chairman of the board of Vision Film and Television Jiangsu Co. In which, "Do Not Disturb", "The Strongest Brain", "Fight for her" and other well-known programs are produced by Vision Film and Television.
In addition to film and television investment, Meng Fei is also interested in the catering industry. At present, there are at least four catering companies under the name of Meng Fei: Nanjing Xingya Catering Management Company Limited, Nanjing Xiaomian Zhiqiao Catering Management Company Limited, Nanjing Xiaofa Xiaomian Enterprise Management Partnership (Limited Partnership) and Nanjing Huang Meng Catering Management Company Limited.
According to public information, Nanjing Star Asia Catering was established in May 2015, the registered capital of 5 million, the legal representative of Meng Fei's business partner Yu Jiayi, Meng Fei for the executive director; and Nanjing small noodles of the intersection of food and beverage is Meng Fei's later involvement in the company, formerly known as the Nanjing Xiang Shili Catering Management Company Limited, the shareholders changed in March 2016, Meng Fei became a shareholder the following month! Name change to the current "small noodles".
The legal representative of the two companies and the company's address is the same, the former business scope in the catering services, the latter is catering services (limited to the approval of the branch operation), etc., are "Meng Fei's small noodles" brand behind the operating company. Nanjing Huang Meng Catering Management Co., Ltd. is Meng Fei and Huang Lei **** with the creation of the "Huang Liang a Meng" Chongqing-style hot pot store, the main company, the hot pot store will be in this year's "May Day" opened in Nanjing.
Noodle store, hot pot restaurant, film and television production company, so far, around their own hobbies and their own line, Meng Fei invested in at least 17 companies, business empire is huge can not be underestimated. But this is not the end, before Guo Degang also revealed on microblogging, he will be with Meng Fei, Huang Jianxiang together with a partnership to do cultural venture capital fund. In this way, Meng Fei commercial layout of the compulsion is undoubtedly upgraded by a grade.