1. The market potential is huge: there are many students and faculty in Changqing University Town. These population groups have strong consumption power and diversified consumption demand, which provides a broad market space and development opportunities for the leisure industry.

2. Determination of target customers: The leisure industry takes service as the core, which is different from other industries and needs to cover the whole market widely. The target customers of leisure industry in university town are specific groups, so the service quality can be more detailed and professional.

3. High consumption frequency: Because students' daily life is basically concentrated on campus, the operation of leisure industry has the characteristics of high consumption frequency, and all kinds of catering, entertainment and cultural activities have a broad market in the university town.