The format of the speech consists of title, prologue, trunk and ending. In the fast-growing society, we use more and more speeches. Do you know how to write a good speech? The following is my carefully organized speech on how to decide the way out. Welcome to share it. Thinking determines the way out. Speech 1
How to find the market entry point? The company's conclusion is that "tribute tangerine" is the main selling point for publicity and promotion. But the conclusion of market research is just the opposite: less than 11% people will definitely choose dry wine made of oranges, and the market space is very narrow and the potential is limited. So is there no way out?
after deep reflection, the company finally decided to change the target market of its products to the wine market with high probability of consumers' choice. And renamed the product, so that it can smoothly enter the wine market which accounts for 92% of the fruit wine market.
In terms of conceptual innovation, Feihuan products take advantage of the trend of dry white and dry red to position the trend and let consumers think that they are new varieties of similar products. "Gong Ju Dry Wine" is light yellow in color, so it was renamed as "Dry Yellow". In the advertising campaign, "You've drunk dry white, you've drunk dry red, and you've drunk dry yellow?" Lure consumers.
In order to improve product grade and facilitate market promotion, the market position of "Dry Yellow" is middle and high-grade products. Although the product is dry wine produced with tangerine as raw material, in the fruit wine market, dry wine must be the marketing direction to cut into the market. In marketing strategy, we should move closer to "dry red" and "dry white", pursue conceptual differences and variety differences with dry red and dry white, and avoid raw material differences as much as possible in competition. Positioning yourself at the wine level is in a high position in the market. Therefore, the price of dry yellow is slightly higher than that of dry red when setting the price. In the first year of listing, "Feihuan Dry Yellow" achieved a sales return of 76 million yuan, and the market started to achieve the expected purpose.
if we stick to the traditional thinking mode, the market space will only get narrower and narrower; Only an innovative breakthrough in thinking can enable enterprises to achieve rapid development. This case takes the product name as a breakthrough, and uses the creative concept of "dry yellow" as a stepping stone to enter the mainstream competitive market. In two words, the product has changed from 11% market to 91% market, and the profit of the enterprise has increased by eight times. Thinking determines the way out. Speech 2
"Food is the most important thing for the people" and "Food is the first priority". Food safety has always been a hot issue in society, which has attracted great attention from all walks of life in the past, today and even for a long time to come. According to the situation that I usually know when I go to the countryside, and the problems reflected by law enforcement officers of grass-roots industrial and commercial offices and rural operators, consumers and managers, the author finds that there are "eight major problems" in rural food safety at present, but more strictly speaking, they are by no means just these. Now listed here, in order to attract the attention of leaders at all levels.
first, the problem of small workshops is outstanding. In rural areas, more than 91% of food production enterprises are small workshops with 11 employees or even less than 5 employees, and most of them are scattered in urban-rural fringe, remote mountainous areas and rural areas with relatively weak administrative supervision, involving a wide range. Many of these foods are small food processing enterprises with shops in front and shops in the back, which are ready for sale. A considerable number of them lack effective supervision and strict production standards, and their employees are of low quality, and their production and management are backward. Due to backward technology, outdated equipment and facilities, some small workshops are shoddy and hit the market with inferior and cheap food; Some small food workshops covet selfish interests, cut corners, illegally purchase inferior raw materials, and manufacture and sell fake and inferior foods; Some use trademarks and packaging of well-known brands to pretend to be products of regular manufacturers, misleading consumers; In the circulation process, due to backward packaging, storage, transportation and other facilities and poor management, it is easy to cause secondary food pollution.
second, unlicensed operation in catering industry is common. The catering industry in rural areas is mostly small restaurants, street vendors and community outlets. They started their business without any licenses, and they did not apply for "health certificates" for food producers. Street food stalls are widely distributed, and there are street food business places around the main streets, communities and schools in the city. Their equipment is simple and there is no tableware washing and disinfection equipment. The vast majority of stalls do not have health permits, and their employees have poor health operation habits. And most of them are located in places where people are concentrated, such as roadsides, and food is easily contaminated. The sanitation of rural school canteens is poor, and the food safety is worrying. The main reason is that the hardware investment in rural school canteens is insufficient, and the building layout and sanitary facilities of canteens do not meet the requirements. Some school canteens do not even have facilities to prevent flies, dust and rats, and tableware is not disinfected. Some schools have basically given up the daily supervision and management of food hygiene after the canteens are contracted by others.
third, the food circulation order is chaotic. Rural food business is mostly individual industrial and commercial households, lacking necessary facilities and backward management. Some food wholesale markets lack effective safety detection means and quality control measures, which makes counterfeiters have an opportunity to even become a distribution center for fake and shoddy food. Some business enterprises are greedy for self-interest and deliberately sell expired or deteriorated food. Illegal food producers and operators often forge and abuse labels to deceive and mislead consumers. In addition, food safety in rural areas is relatively weak, and criminals often sell fake and inferior food to rural markets and small shops. When farmers buy food, they are easy to buy fake and inferior products, thus suffering losses. Therefore, farmers are often the most direct and serious victims of rights and interests, and Fuyang milk powder incident is the best evidence.
fourth, the construction of food testing institutions is still lagging behind. At present, the grass-roots food testing power is scattered, the funds are insufficient, the equipment is seriously inadequate, the testing methods are backward, and the testing period is long, so it is difficult to provide strong technical support for food quality supervision. Some testing institutions with testing ability cannot effectively use testing resources because of departmental obstacles, and the testing reports issued by them are not recognized by other regulatory authorities. Take the industrial and commercial department as an example, the legal qualification of food safety monitoring in the industrial and commercial department has not been determined, and food quality testing is a function that the administrative department for industry and commerce has never had. At present, the test results of the industrial and commercial departments are neither authoritative nor legal. Because the test results have no legal effect, the industrial and commercial departments can only take temporary control measures in the process of law enforcement, first seal up unqualified food, and then send unqualified food samples to legally qualified testing institutions for re-inspection. There are two problems: one is that food is a special commodity, which involves preservation and shelf life, especially fresh food, which is prone to decay, while sealed food storage points often do not have a constant temperature environment; Another problem is that the initial inspection result is unqualified, but the re-inspection result is qualified, so it is difficult to effectively solve the problem of administrative compensation for rotten and worn food. The way of thinking determines the way out. Speech 3
"In the middle of the hemp, don't help but go straight; White sand is in nirvana, and it is black with it "explains a truth: the environment changes things." However, I don't think so.
Jack was a heavy drinker and was jailed for murder, but he had two sons with very different fates: the eldest son "inherited" his father's "fine tradition"; The youngest son has made great achievements and excellent conduct. Why did the same environment create two people with different personalities? I think it is the way of thinking that determines the way out.
The eldest son chose the same depravity as her father, leaving one pothole after another in his life. The youngest son chose the opposite positive attitude to his father, and dipped in his life picture, writing one brilliant stroke after another. Thinking is of incomparable importance to life.
thoughts weave life. Tao Yuanming hated the dirty official life, and he chose to retire from the world. Returning to the countryside, his vitality blooms beautifully. He enjoys the serenity of "morning flourishes, and Dai Yue hoes home", and he lingers on the serenity of "picking chrysanthemums under the east fence and seeing Nanshan leisurely". He carved a brand-new self in the green mountains and clear waters-dawn, morning dew, morning fog, plowing and weeding; At sunset, let go of the boat, swing green water and drift in the green hills; In the middle of the night, Long song was released, whistling in the heart, and the lingering sound curled up. Living a life of flowers, blooming under the light of day and month, growing in the breeze and drizzle; I live a bird's life, swimming on the Baiyun Mountain and sending myself to Yoga Yu trees and grass; Living a life of water, running happily and wholeheartedly; Living a windy life, wandering around casually; Living a cloud life, drifting freely in all directions. Dissolving the moon, the faint wind, watching the wind stop outside the window, geese coming and going, smelling the flowers in front of the window, he expressed his inner simplicity. His poems have the simplicity of farmers, the freedom of indulgence and the natural leisure-his poems have been passed down through the ages.
thinking is related to the future.
Liu Yong, a dashing teenager, has made up his mind to become an official since he was a child. It happened that God played tricks on people, and a brilliant "Crane to the Sky" just gave Song Huizong a different taste. So, with a wave of his hand, Liu Yong's name was removed from the gold list forever. Sun Shan lost his name and his career was bumpy, and he died in ten thousand. He fixed his gaze on the messy rice paper, and a belief became more and more firm in his mind. He became a professional poet. As a result, there is a lingering "Butterfly Lovers", a sad "Yulinling" and a well-known new word.
thinking determines the way out. The threads in your mind are waiting for you to weave your life with your hands and implicate the future. Environment can't change personality, what can really forge personality and manipulate life is your thinking! Thought decides the way out. Speech 4
There is a short story about a scholar who went to Beijing for the third time to catch the exam and lived in a shop where he often lived. Two days before the test, he had three dreams. The first dream was that he planted cabbage on the wall. The second dream was that he wore a hat and took an umbrella on rainy days. The third dream was that he was lying with his lovely cousin, stripped off his clothes, but with his back to his back.
The scholar couldn't understand the meaning of these three dreams, so he went to a fortune teller to interpret them the next day. Hearing this, the fortune teller continuous shooting thigh said, "You'd better go home. Think about it, isn't it futile to grow vegetables on the high wall? Isn't it unnecessary to wear a hat and an umbrella? I took off my clothes with my cousin and lay in the same bed, but back to back. Isn't it impossible? "
When the scholar heard this, he was depressed and went back to the store to sort out the burden and prepare to go home. The shopkeeper was very strange and asked, "Isn't the exam coming tomorrow? Why did you go back to your hometown today?"
The scholar said this, and the shopkeeper was happy: "Hey, I can interpret dreams, too. I have a feeling that you must stay this time. Think about it, isn't it high to grow vegetables on the wall? Isn't wearing a hat and an umbrella explaining that you have nothing to hide this time? Take off your clothes with your cousin and lie back on the bed. Isn't it clear that it's time for you to turn over? "
When the scholar heard this, it made more sense, so he joined the exam with great energy, and he got a good result.
In the short story above, the fortune teller's thinking is negative, so he sees a negative way out, while the shopkeeper's thinking is positive, so he sees a positive way out. A scholar is also a scholar. He chose a positive idea, so he explored flowers in high school.
Positive people in the world, like the sun, shine everywhere, so there is always light to illuminate their way out. And negative people, they will be like the moon, the first day is always different from the fifteenth day, whenever they encounter the dark time of the first day, they will not see a bright way out. (Inspirational Story) To have a good future in life, the most important thing is to improve one's own quality and cultivate a positive attitude. Only when there is a positive attitude, one will have enthusiastic ideas, and naturally there will be an exciting way out.
Some people have analyzed the important problems in people's life orientation, mentality, thinking mode, career development, interpersonal relationship, love and marriage, being a man and doing things, talent cultivation, career habits, etc., and put forward an accurate idea for a strong "thinking break"-seeking development and success. This leads everyone, especially young friends, to break through the way of thinking in fact, overcome psychological and thinking obstacles, break through good ideas to solve problems, seize opportunities, and deal with complicated and important problems flexibly and cleverly, thus opening the door to a successful life and writing excellent life movements.
If you really live and work, you can't do it without thinking, organizational governance, business management, and thinking ... In adversity and dilemma, there is a way out with thinking; In good times and smooth roads, only with ideas can there be greater development. People will encounter many difficulties and difficulties in career, work, interpersonal relationship, love and life, which affect luck and determine success or failure. How to solve these problems requires correct thinking. Understand the thinking, analyze the important problems in people's life orientation, mentality, thinking mode, career development, interpersonal relationship, love and marriage, doing things, ability training, living habits, etc., and put forward the correct thinking to solve these problems, so as to help readers break through the mindset, improve their ability to deal with and solve problems, overcome hardships, and thus achieve brilliant career and wonderful life. Thought decides the way out. Speech 5
Dear leaders and colleagues:
Hello!
The topic of my speech today is "Thinking decides the way out".
There is a story about a scholar who went to Beijing for the third time to take the exam. Two days before the exam, he had three dreams: the first dream was that he was planting cabbage on the wall; The second dream is that when it rains, he wears a hat and an umbrella. The third dream is to lie with my long-cherished cousin, but with his back to his back. The scholar couldn't understand the meaning of these three dreams, so he went to the fortune teller to interpret them the next day. Hearing this, the fortune teller shook his head and said, "You'd better go home. Think about it, isn't it futile to grow vegetables on the high wall? Isn't it unnecessary to wear a hat and an umbrella? Lying in the same bed with my cousin, but back to back, isn't it impossible? " Hearing this, the scholar was disheartened and went back to the store to pack his bags and prepare to go home. The shopkeeper was very surprised and asked, "Isn't the exam tomorrow? Why did you go back to your hometown today?" The scholar said this, and the shopkeeper was happy: "Hey, I can interpret dreams, too. I think you must stay this time. Think about it, isn't it high (middle) to grow vegetables on the wall? Doesn't wearing a hat and an umbrella mean that you are prepared this time? Lying back to back in bed with your cousin doesn't mean it's time for you to turn over? " Hearing this, the scholar felt more reasonable, so he took the exam in high spirits and got a flower-exploring result. In this short story above, the fortune teller's thinking is negative, so he sees a negative way out, while the shopkeeper's thinking is positive, so he sees a positive way out. A scholar is also a scholar. He chose a positive thinking, so he explored flowers in high school.
Positive people in the world, like the sun, shine everywhere, so there is always light to illuminate their way out. And negative people, they will be like the moon, the first day and the fifteenth day are always different, whenever they meet the dark time of the first day, they will not see a bright way out. To have a good way out in life, the most important thing is to improve one's own quality and cultivate a positive attitude. As long as one has a positive attitude, one will have a positive idea, and naturally one will have an exciting way out.
indeed, we young people are right about our qualifications.