1. World Cup
every four years
World Chihuo Large Snacks Gathering
The whole person is partying. Buff is upside down day and night.
2. Offside
Atrocity
The act of stealing food before dinner.
If you get past the defender, attack first.
3. Single-knife ball
Takeaway brother takes takeout
Get through the high temperature, smog and heavy rain.
Delivered to you on time
Stop the ball in the chest
Eat chicken breast
Suddenly filled with strength in the chest.
You can park your football on you.
5.442 formation
Four kinds of meat, four kinds of vegetables and two kinds of desserts
The most balanced way of nutrition
It is also a balanced offensive and defensive formation on the court.
6. Four Happiness
Eat four happy party balls before playing.
He scored four goals in a row after playing.
Teammates, coaches and spectators are all happy.
Make up for position
Common Strategies of Rounding and Subtraction
Order other food to fill the quota gap.
It's like asking a player to fill a vacancy.
8. Fish jumps over the dragon gate
Top offensive skills
This move will surprise you.
9. People who can't hold things steady
Braised pork knuckles in butter with Chinese and western dishes
My hands are covered with oil after eating.
Everything slipped away, including the ball.
10. Overtime
After a 90-minute snack party,
Because I feel unfinished.
Ask for another 30 minutes.
As can be seen from this set of posters, the brand elements are skillfully combined with the technical terms of the World Cup, and there is also a hidden formula: Hungry product dictionary = World Cup technical terms+Hungry brand elements+World Cup football match elements. Is it reasonable? Not only vividly and interestingly explained the technical terms, but also gradually improved the influence of the brand. Combine brand elements with hot elements, I believe you can also make explosive copy!
Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).