Model essay on the marketing plan of the 2117 catering banquet

Ten years of cold window, looking at the gold list, nine years of cooking oil, remembering the teacher's feelings. The annual college entrance examination is over, and at this time of the year, it is also the time when the catering industry begins to plan the promotion plan of the graduation banquet and the thank-you banquet. How can the graduation banquet be planned with ingenuity? The following catering banquet marketing plan is for your reference!

1. Promotional activities:

Activity time: long-term effectiveness

Venue: Chinese restaurant

Target: all customers

Activity content: customers who come to the store for consumption during the activity, Everyone can enjoy the following preferential activities

1. Free appetizers

2. Free fruit platters

3. A special dish every day

4. Free large bottles of drinks (or 1 bundles of milk)

2. Activity plan for the school banquet. Activity theme: The sea is wide and the fish leaps to the sky and the birds fly

Activity time: from now on. To make a special thank-you banquet package, the thank-you banquet can be divided into five levels according to the actual situation: 599 yuan for a table for a ten-year cold window banquet, 699 yuan for a table for a to be no.1 banquet, 799 yuan for a table for a top scholar and a banquet, 899 yuan for a table for a Pengcheng Wan Li banquet and 999 yuan for a table for a grand exhibition.

Activity content: < 3, 1 fruit bowls

Activity 2: the standard reaches 699 yuan/seat, and each table is given: 1, 2 bottles of large drinks, 2 bottles of beer, 3, 1 fruit bowls, and 5 free mahjong pieces

Activity 3: the standard reaches 799 yuan/seat, and each table is given: 1, 2 bottles of large drinks, 2 bottles of beer. In addition, 5 mahjong pieces will be given away for free use, and 1 deluxe standard (more than 11 tables including 11 tables)

Activity 4: the standard reaches 899 yuan/table, and each table will be given: 1, 2 bottles of large drinks, 2, 11 bottles of beer, 3, 1 bowls, 4, 31 hot spring experiences (more than 11 tables including 11 tables), and each table will be given. Gifts for each table: 1, 2 bottles of large bottles of drinks, 2 bottles of beer, 3, 1 fruit bowls, 4, 31 hot spring experiences (over 11 tables including 11 tables) for each table, and 11 mahjong for free use and 2 luxury brands (over 11 tables including 11 tables)

Remarks: Any customer who holds a school banquet in our store, Scroll to play the blessing

2. The meal label reaches 799 yuan/table, and a table will be given when there are over 11 tables

3. A beautiful pen will be given

4. Shuttle service will be provided

5. If the banquet reaches more than 21 tables, it will be given to the music fountain at night for viewing.