Tisch
The business plan is a stepping stone for entrepreneurs to knock on the door of investors, and it is a written summary of the business that entrepreneurs plan to create. An excellent business plan often makes entrepreneurs get twice the result with half the effort.
Project:
University diet alliance
Entrepreneur:
Li Haibo, Department of Information Science and Technology, Department of Statistics, Taishan University.
Reasons for starting a business project:
What has been criticized in universities is the food in the university cafeteria. The quality of college meals is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Entrepreneurial organization settings:
The headquarters of college catering alliance, the college recruits college graduates through examinations, signs a one-year work contract training, and sets up a college catering branch in its university.
The University Catering Alliance has set up vegetable planting bases, fruit planting bases and livestock farms in appropriate locations throughout the country, and established a distribution fleet to uniformly produce and distribute food raw materials such as vegetables and fruits for university branches. And cooperate with agricultural research institutions to continuously improve the quality of raw materials and reduce costs through high technology.
The management training department is set up in the headquarters of the university catering alliance, and each university catering branch chooses to recruit senior non-graduate students as the management personnel of their universities and send them to the training department for training.
The university catering alliance recruits chefs from the chef training school for proper training, and then sends them to the catering department of colleges and universities as chefs. At the same time, the catering departments of major universities recruit students or laid-off workers to be window attendants.
The headquarters of the University Catering Alliance conducts random quality checks in colleges and universities from time to time to ensure the quality and quantity of services provided by the University Catering Alliance.
Entrepreneurial details:
1. The causal scope of the college food alliance is special food, such as Shandong cuisine, Sichuan cuisine, Guangdong cuisine and other local famous foods, and the students' places of origin are investigated, and the collocation of various cuisines and local famous foods is appropriately adjusted according to the geographical location of colleges and universities, so that students in different places can eat meals suitable for their own tastes.
2. The business philosophy of College Students' Diet Alliance is: Everything is for college students to eat better.
3. The university catering alliance negotiated with the university on the condition of providing student posts and paying a certain canteen rent, paving the way for the development of the university catering alliance. The unified production and distribution of food raw materials by university catering alliance can reduce the cost of food raw materials and ensure the high quality and safety of food raw materials.
4. The management personnel recruited by the College Diet Alliance are all non-graduate students in our school, so that college students who suffer from poor quality of college diet can supervise the work of employees and effectively ensure the food safety and quality provided by the College Diet Alliance.
extreme
A successful business plan is a clear and comprehensive assessment of the opportunities and risks brought by a new business. Although it is difficult to describe ideas and assess risks, these are necessary features of a successful business plan.
First stage
1. Establish a team with comprehensive skills, including technical talents and management talents; Every member of the formed team is very capable and can be called an entrepreneur. At the same time, it can work flexibly, harmoniously and effectively, which is the experience summary of previous winning teams.
2. Develop a profit model, not just an invention. "It is not enough to just explain the nature of your product or service, but also clearly explain who, why, where, when and how these key issues. No matter how specific the technology is, it cannot replace a clear marketing plan. " This is the experience of previous winners. "You are a technological invention, not a profit model," the judging experts said when rejecting an idea.
Get advice from people from all walks of life, whether they are classmates, teachers, competitors or family members.
4. Analyze customers: What are they looking for?
5. Analyze your competitors: What advantages do you have that they can't match?
6. Show that you have the ability to gain a sustainable competitive advantage, for example, you can set up barriers to market entry, or have independent intellectual property rights, so that competitors can't seize your market. "Don't forget to tell the judging experts who your customers are and how they can benefit from your products or services," said a former judging expert.
7. Writing should be direct and to the point, and remember that the judging experts will read your submission carefully. "Spend enough time and energy to write the summary and full text of your business plan, do your best and take it seriously", which is the experience of another previous winner.
8. When making your own business plan and time schedule, you must be realistic and well-founded, and pay attention to avoid over-ambitious and irrelevant.
9. Don't deliberately compete on technology, quality and price.
10. Appraisal experts are like potential investors. What attracts them is how you analyze a large market space. They like businesses with great potential and fast growth. "If you are learning how to start a business, then you have won."
The second stage of entrepreneurial conception
As an entrepreneur, you (we) should seriously think about it now:
1. Market Opportunities and Development Strategies: What Problems Does Society Face? What products or services are you going to use to solve this problem? What is the potential sales of your product or service? How to create these sales? Where are your first customers?
2. Product and service concept: How does your product or service aim at the needs of real customers and help them solve practical problems? How will you sell your products or services? Where does your income come from? Write a brief introduction of the product or service you are considering in order to show it to potential customers.
3. Competitive advantage: Who will be your competitors? Compared with competitors, what advantages does your product or service have in terms of use value, production cost, appearance design, harmonious environment, time to market, strategic alliance, technological innovation, similarity and compatibility, etc?
4. Manage the team: If the team has been organized, you can use a natural paragraph to explain what role each person plays in it and the background he already has in this role. If the team is still not well organized, it can explain the talents and skills needed to form a management team.
Then, think carefully and answer the following questions:
Does the above business have the potential for rapid growth?
Can this business resist the competition of competitors?
How much upfront investment does the enterprise need?
How long will it take for the above enterprises to bring their products to market?
Said. Does the enterprise have the potential to become a market leader?
At this stage, how to develop the creativity of the above business?
What are the complementary qualities and skills of the team members who run this business?
What makes you say that this business will flourish in the next five years?
The third stage: market research
1, customer research
When conducting market research, remember to spend some time in contact with actual potential customers. Usually, the quickest way to get relevant information is to ask insiders. You can use interviews and surveys to reach out to potential customers, suppliers and competitors, which is the most effective, fastest and most reliable way. To find interviewees and interviewees, you can go through the yellow pages of the phone book.
Find at least three potential customers of your products or services, at least one of whom is a distributor of your future products or services. Only with this kind of distributor can you push your products or services to the target market. We should design questionnaires to ask these potential customers questions. This questionnaire, answers and survey results should be kept as evidence of field work for future reference. The results of customer surveys should be analyzed into a summary of 1-2 pages. Pay attention to data measurement, such as the number of existing customers, the price they are willing to pay for products or services, and the economic value your products or services bring to these customers. The data to be collected includes the time when customers buy such products, who is deciding whether to buy them, how to prevent others from imitating your products or services, and why your products or services are of practical significance to consumers or users in the target market.
2. Research on competitors
Find out your competitors and analyze all aspects of competition in this industry. What problems do you face when distributing products or services? Is it possible to form a strategic alliance? Who might be your ally? Write these questions and their answers as a summary on 1-2 pages.