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Why are sports brand enterprises in trouble at the moment of epidemic? How to save it?
This phenomenon can only be said that after China's economy has experienced 40 years of high growth since the reform and opening up, enterprises are full of hope and optimism for the future, so the leverage in operation is relatively high. The high operating leverage of an enterprise means that the debt ratio is high, the scale is blindly expanded, and the cash in the hands of the enterprise is less, which is undoubtedly beneficial to the development of the enterprise during the economic boom. However, once faced with the current epidemic, many economic activities have come to a standstill, shopping malls, restaurants, film and television entertainment have closed down, factories cannot resume work, and enterprises will easily go bankrupt because of the break of the capital chain. Some small and medium-sized enterprises have been seriously affected by the epidemic, and the tax relief and preferential loans provided by the existing policies cannot help these enterprises tide over the difficulties. Then, direct subsidies should be given to enterprises that are seriously affected or even on the verge of bankruptcy. Subsidize enterprises seriously damaged by the epidemic.

In other words, 67. 1% companies can survive for two months, 85.05438+0% companies can survive for three months, and only 9.96% companies can survive for more than six months.

Because the enterprise didn't consider the extreme situation like COVID-19, the space left for cash flow planning was too small. When the economy stagnates, enterprises lose their income and have to pay bank loans, accounts payable, land and shop rents, employee salaries, social security and provident fund.

Expanding investment in public goods is one of the effective ways to deal with the epidemic crisis and boost economic growth.

To expand investment in public goods, we must adhere to the principle of supporting weak links. In terms of expanding investment in public goods, local governments should identify, screen and aim at shortcomings in infrastructure construction, public utilities and public services, promote investment in combination with supply-side structural reforms, and pay attention to avoiding and preventing traditional investment disadvantages and investment traps. The shortage of public goods has aroused our great attention. For example, the outbreak of this crisis has exposed the serious shortage of public health services in China, and many places need to be strengthened and improved, on the one hand, to better cope with or prevent the recurrence of the epidemic, on the other hand, to meet the people's demand for improving public health services.