Management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economics, brand management, sales management, marketing planning, advertising, sales and negotiation skills, logistics, consumer behavior, international marketing, market research, etc.

Brief introduction of professional (partial) courses

1, marketing

This course is the core course of economic management specialty, which mainly teaches the introduction of marketing, including the connotation of marketing, the analysis of marketing environment, the formulation of marketing strategy, market segmentation and positioning, the content of marketing combination strategy and the organization and control of marketing.

2. Sales plan

This course is a specialized course for marketing majors. Mainly teaching methods and skills of marketing creativity, planning and implementation of marketing strategy, brand planning and implementation, advertising planning and communication, integrated marketing planning, product planning, price planning, public relations planning, promotion planning, channel planning, new product listing planning, etc. Let students master basic planning skills.

3. Brand management

This course is a professional course for marketing majors, mainly teaching the formulation and implementation process of enterprise brand strategy, including the meaning and composition of brand, brand design and communication, brand extension and promotion, the cultivation and consolidation of brand loyalty, brand control and protection and other practical contents. Enable students to master the most basic brand management methods and skills.

4. Sales management

This course is a professional course for marketing majors, which mainly teaches the recruitment and training of salespeople, the analysis and application of customers' purchasing psychology, the formulation of sales plans, the control of sales process, the collection of money, the assessment and encouragement of salespeople, etc. Through study and training, students have the basic qualities and conditions of a sales manager.

Step 5 advertise

This course is a professional course for marketing majors. It mainly teaches practical advertising planning skills such as advertising analysis and positioning, advertising creativity and planning, advertising design and production, advertising release and communication, advertising budget and effect evaluation. Make students master the basic methods and skills of advertising promotion.