store transfer fee negotiation:

1. Find out the demand and prescribe the right medicine

First, according to the specific situation of the lessee, try to find out the demand of the lessee as quickly as possible and prescribe the right medicine. For example, the flow of people should be repeatedly emphasized in the negotiations that the flow of people will bring "great" help to the operation, and this should be used as a breakthrough to persuade the lessee to invest.

2. Find a selling point and then talk about the price

Find a selling point for your own shop. Such as location, people flow, proximity to high-end real estate, low rent, cluster effect of surrounding shops, etc. In short, we must find 1 core selling points and 2-3 backup core selling points, and prepare our speeches.

3. composition of expenses, and good distribution

in terms of composition of expenses, Ganzhou zhuanmai. com thinks that it is also necessary to make good distribution. For example, don't talk too much about the cost loss caused by changing stores, because the people who take over your store don't care about this, so the cost on this should not be too high. The transfer fee can be linked to the investment, so that the takeover party can accept your overall transfer fee better.

4. Proactive price analysis

Transfer fees need to be talked about positively, not evaded, and in the negotiation process of transfer fees, we must strive to take the initiative, for example, take the initiative to do price decomposition and analysis, and establish a "reasonable" concept for the other party.

Extended information:

Matters needing attention in transfer fee:

If the house is not decorated (or not decorated at the expense of the tenant), there is no equipment (the tenant bought the equipment himself), or there is no business project (that is, the tenant does not leave the business project behind), generally no transfer fee will be generated. However, if new tenants are eager to find a store, they may be willing to pay more than the rent, which is also the store transfer fee.

Store (noodle) transfer fee or store transfer fee is a one-time fee (technically, it is also delivered in installments) when transferring the right to use the store. It seems that its original intention is to make up for the losses suffered by the next family due to the transfer. Generally, the original tenant collects it from the successor tenant, which is suspected of "the last family illegally acts as the second landlord". There are also landlords who collect it.

the level of fees mainly depends on the original and successor renters' understanding of the profitability of the store itself and the relationship between market supply and demand. In some busy stores, the turnover fee is high because of the large number of people, while in some remote stores, the turnover fee is low or even unnecessary because of the small number of people.

There are no explicit provisions in laws and regulations that can interfere with this matter. It is generally understood that this is a matter of "one willing to fight and one willing to suffer" in business activities. It can only be decided by the transferor and the successor's own bargaining: whether the transfer fee is needed or not, and how much transfer fee to pay.

the correct way is to invite the store owner to negotiate with the three parties. There are some skills in negotiation. After the matter is agreed, you must not forget to sign a written transfer agreement with the other party, and sign a new store lease contract with the owner (also pay attention to inquiring and supervising the store lease license and transfer procedures that the owner should go through).