The connotation of corporate culture
1.
Enterprise goal is to illuminate the beacon of the enterprise's direction, there is no goal of the enterprise is not motivated, lost hope of the enterprise. Each enterprise must establish the direction of development, the goal as a spiritual concept, a forward trumpet, a symbol of positive energy conveyed to each employee, so that they realize the purpose of their own business to go all out, in order to enter a virtuous cycle of development track. Therefore, the enterprise goal is the spiritual power that inspires the employees to keep moving forward. Brand is the biggest intangible asset owned by an enterprise, and it is an important means to gain competitive advantages in the market. For this reason, GEM Group actively explores the construction of institutional, behavioral and professional cultures, guides its enterprises to establish a sense of integrity, cultivate a caring culture, think what the employees think, and sense their urgency, and extensively carries out various forms of cultural activities, enriches and innovates the connotation of the enterprise's culture, and vigorously pushes forward the development of the cultural construction, thus powerfully enhancing the employees' loyalty to the enterprises and their reputation, and creating a good environment for opening up a wider international and domestic market. It has created a favorable public opinion environment for opening up a wider international and domestic market.
In 2008, when the international financial crisis became more and more serious, Japan Power Supply Development Co., Ltd. and Japan-China Electric Power Co., Ltd. resolutely purchased the 10% shares transferred by Deutsche Bank and became the shareholders of GEM International, which demonstrated GEM's value and brand. In recent years, the Group has successively established strategic cooperative partnership with Shuozhou City, Yangquan City, Wuxiang County, Louxiao County, Yu County and other cities, counties and districts in Shanxi Province, and signed strategic cooperative framework agreements with Sinopec, PetroChina, China United Group, Jin Coal Group and other large enterprises with strong strength. The Group has been fully recognized by the Chinese and foreign partners and is regarded as an honest and trustworthy excellent enterprise, which has received obvious economic and social benefits.
2. Corporate image.
Enterprise image is an external manifestation of each enterprise's spiritual culture, and it is the overall impression felt by social units and the public in the process of contacting and interacting with the enterprise. Only when it is linked with social activities can a real corporate culture be formed. GEM Group, while becoming stronger and bigger to realize leapfrog development, has not forgotten the social responsibility it should fulfill as a mega state-owned enterprise, adhering to the responsibility of developing green power and dedicating to clean energy, and has been committed to the development of local electric power in Shanxi for a long time, and has vigorously developed low-carbon green and clean energy, accelerated the comprehensive utilization of coal gangue project, large-scale power transmission projects outside the province, wind power generation and garbage incineration power generation projects. Dongshan Cogeneration Project absorbs and introduces the international advanced new technology of oxygen-rich combustion and carbon dioxide capture. After the project is put into operation, it will provide 13 million square meters of centralized heating area for central Taiyuan City, making it the most environmentally friendly and energy-saving heat source point in the world.
Yuguang two 300,000 kilowatts of gangue comprehensive utilization of coal gangue power generation project application of two machines and a tower, smoke tower in one new technology, the first time in the country to adopt, social benefits and environmental benefits. In the comprehensive energy saving and emission reduction, the development of green energy, clean energy at the same time, carry forward ? In the meantime, the company carries forward the good tradition of "When one party is in trouble, support from all sides". The good tradition, adhere to the annual donations to the Taiyuan School for the Blind and the needy, financial assistance to poor students to complete their studies, to Wenchuan, Yushu earthquake-stricken areas to donate millions of dollars to support post-disaster reconstruction, to carry out the "Warmth and Love" campaign, and to provide the best service to the blind and the needy. Sending warmth and love? Helping activities, the Group has accumulated tens of millions of dollars in donations since its inception. Little by little social activities, for the construction of corporate culture has increased the richness of the underlying.
Corporate image is manifested as two kinds of deep image and surface image. The former is the embodiment of the internal elements of the enterprise, for example, management level, management ability, capital strength, personnel quality, product quality and capital operations and other elements reflecting the strength of the enterprise's operations; the latter is to trademarks, advertisements, business environment, and other external features for the performance of the intuitive elements. The two are symbiotic and mutually progressive, indispensable, especially with the deep image of the enterprise as the first condition, no deep image, the surface image will be? Without the deep image, the surface image will be? and lose the space for survival and development. Therefore, the author believes that every enterprise should carefully build their own deep image as a long-term development strategy, in production, operation, management of all aspects of each employee **** with the efforts, long-term unremittingly adhere to, whether the enterprise has core competitiveness has a very important significance.
3. Spirit of enterprise.
Corporate culture is the core value of the enterprise, including the spirit of enterprise, values, goals, image, system and team awareness, cultural activities and other levels of content. The spirit of enterprise is the core of enterprise culture, is to determine the other elements of corporate culture to maximize all the positive energy of their own enterprises to play the determining factors. The famous American management scholar Thomas? Peter once said: "A great organization can survive for a long time. A great organization can survive for a long time, the most important condition is not the structure, form and management skills, but the kind of spiritual power that we call faith and the appeal of faith to all members of the organization.
Every successful enterprise has a positive, enterprising and distinctive corporate spirit that is suitable for its own development. Recognizing the importance of corporate culture from the high level of strategic development, GEM International has been unremittingly cultivating, constructing and building its own unique corporate culture in recent years. They have introduced and absorbed the advanced technological advantages, management advantages and cultural advantages of the international famous enterprises, taken the creation of learning enterprise as the new goal, new pursuit and new way to deepen and improve the enterprise culture, and on the basis of inheriting the original connotation of the enterprise culture, they have actively promoted the strategic innovation and management innovation, and put forward the proposal of "Implementing seven plate strategies, realizing the corporate spirit". Implementing the strategy of seven segments, realizing transformation and leapfrog development, and building a mega enterprise group with international competitiveness. The strategic goal of the Group is to realize transformation and leapfrog development and build a mega enterprise group with international competition. Focusing on this goal and the overall situation of the group, we have refined and integrated the corporate culture and put forward the "A Spirit? One Spirit The spirit of unity, tension, seriousness and liveliness is proposed. Unity, tension, seriousness and liveliness, everyone for the enterprise, the enterprise for everyone? The spirit of the company.
This is the soul of our corporate culture and the source of our sustainable development. Two ways? : To be honest and trustworthy, love and filial piety, bravery and wisdom, fairness and justice; to do things seriously and diligently, dedication and perfection. Three modes : Adhere to the three modes of behavior. Three modes management mode; EPC general contracting construction management mode; contractual operation management mode. Four kinds of relationship? : love, honesty, equality and respect between people; superior to subordinate care and trust, help and guidance; subordinate to superior respect and understanding, support and obedience; subordinate enterprises to agree on the target, advice and supervision, coordination and service; outside the collaborative unit to adhere to the courtesy of negotiation, seek common ground **** win. Ten principles? : adhere to the principle of direct dialogue; the principle of scientific and rapid decision-making; the principle of simplification of complex matters; the principle of first stronger and then bigger; the principle of assets, capital *** with the principle of mobility; the principle of specialists to do specialized things; the principle of energy conservation and environmental protection priority; the principle of service for grass-roots enterprises; the principle of integrity and law-abiding; the principle of helping the needy and doing more good deeds. These concepts, models, working methods and principles are the long-term cultural deposits and successful experience, is the essence of enterprise culture construction, is the product of inheritance and innovation, is the product of the combination of theory and practice.
4. Corporate values.
Every enterprise has its own values. Such values play a decisive role in the work philosophy and behavioral orientation of the enterprise and its employees, as well as in the healthy growth and prosperity of the enterprise. At the early stage of the establishment of GEM International Energy, due to the differences between Chinese and foreign shareholders in terms of history, culture, concepts and customs, there were great changes in the ideology, thinking and behavior of Chinese and foreign employees as well as in the norms and atmosphere of corporate development. As far as the company is concerned, how to gather the wisdom of the people, unify their thoughts and form a synergy is the primary problem faced by the Party and Government team of the Group.
From the crowd of industry sectors and geographical distribution, the seven plates belong to different industries, distributed in different areas of the province; from the history of the enterprises, the old enterprises, the longest has been more than 10 years, the new enterprise was founded a few years; in the construction of corporate culture, some enterprises have long had a ? No one I have? The unique enterprise culture and core competitiveness, and some other enterprises are still in the initial stage. In view of these circumstances, the company's culture building and molding process, proposed and implemented? The Three Ones Employment management mode, EPC general contracting construction management mode, contractual operation management mode, the Group headquarters to take flat management, rapid decision-making, efficient implementation, so as to realize the resources of executives and employees **** enjoy.
Focus on the new development strategy, the spirit of cohesion of the majority of employees, pay more attention to the training of staff learning, mind shaping, spiritual training, through the corporate culture to establish a sense of identity of the staff of the enterprise as a whole; adhere to the people-centered talent strategy, to create a heavy knowledge, talent, performance of the employment of the environment for the vast number of employees to carefully build a powerful platform for their own development to stimulate the potential of each employee, giving full play to their potential, to give full play to the resources *** enjoy. We insist on people-oriented talent strategy, create a strong platform for the staff to develop themselves, stimulate every staff's potential, give full play to their creativity, enthusiasm and collectivism, help every staff to realize their own dreams, and organically unify their own value with the development of GEM; we keep exploring and practicing the ideas and measures in line with the actual needs of the enterprise, and integrate and form a cultural system matching the company's strategy, which injects an inexhaustible impetus for the healthy and rapid development of the enterprise.
The role of corporate culture
1. The function of motivating and restraining employees.
Every employee only really know what they should do in the enterprise? What should not do? What should be defended? Should oppose what? In order to play out their maximum positive energy, so that their behavior and business requirements to achieve a high degree of coordination and consistency. As far as possible to reduce conflicts, reduce contradictions, increase coordination, unify the basic values within the enterprise, thus promoting the healthy development of the enterprise. This is precisely the incentive and constraint function of enterprise culture.
2. Great competitiveness.
Excellent corporate culture can fully mobilize the enthusiasm of employees, improve productivity and corporate efficiency, and inject inexhaustible power for the development of enterprises, so that their enterprises in the fierce market competition, by unique style and strength invincible. This is precisely because the enterprise culture can bring great competitiveness for the development of the key to the enterprise.
3. Strong cohesion.
No cohesion of the enterprise is a scattered sand. Only with their own unique corporate culture of the enterprise, only to be able to all employees closely united together, in step, work together, **** with the realization of corporate goals and selfless dedication to the ordinary people can not imagine the enthusiasm and full of energy to complete the task entrusted to the superiors. In this regard, I believe that only the establishment of both the interests of the enterprise and the interests of the majority of employees in line with the correct corporate development goals, so that every employee knows that only the development of the enterprise, grow, in order to have their own good life, in order to have their own direction of progress, in order to form a strong cohesion of the corporate culture.
4. Undeniable attraction.
To make their own enterprises to get fast, healthy development, we must have the ability to work, solve the scientific and technological problems of the talents. This is a point that every entrepreneur is well aware of, but how to attract these talents to their own enterprises, relying solely on generous salaries, treatment is not possible, there is no corporate culture to do support, difficult to long. Therefore, the enterprise culture is a unique magic weapon with strong charm, can be unable to refuse the attraction of talent will be attracted to their own enterprises. This is exactly the corporate culture has the role of gravitational force.
5. Correct orientation.
Today's era, the information is changing, a variety of ideas surging, the impact on the employees of the enterprise is huge. A little carelessness will bring great confusion. Corporate culture can make the majority of employees consciously in accordance with national laws, regulations and enterprise rules and regulations to do things correctly, correctly deal with related matters. This is the enterprise culture can be staff needs and the development of the enterprise's vision organically combined to promote the development and expansion of the enterprise's guiding role.