Fifth. Select a supplier. Through the above quantitative analysis and integration. Choose the most suitable flower supplier.
Sixth. Carry out normal business activities with the selected flower suppliers, establish good cooperative relations with suppliers at the same time, and give certain rewards at the right time.
Logistics link:
Scientific management and optimization of logistics process can save costs and bring profits for flower shops. Therefore, optimizing the logistics process is also a top priority.
Due to the particularity of flowers, its logistics process should also be? The right medicine? ：
Packaging of flowers. Flowers have a short life cycle and are easy to be damaged. They are easy to deteriorate and rot under the influence of the environment, which brings unnecessary losses. Therefore, the purpose of packaging is to minimize the mechanical damage or water loss of flowers during transportation and keep them in the best fresh state. The selected packaging should be as suitable as possible for the product, mode of transportation and market. Dry storage is a widely used method. Dry storage is often used for long-term storage, such as carnations and chrysanthemums. Dry storage in bud stage is better than wet storage, and the storage period is longer. After storage, the flower buds need suitable flower forcing liquid to open. Flowers can also be kept in polyethylene bags with sealed gas. In these packages, flower breath creates a modified atmosphere (horse). The concentration of O 2 decreased and the concentration of CO 2 increased, which prolonged the storage time. The size of the packing box should also be considered, which can not only save storage and transportation space, but also ensure adequate ventilation to prevent flowers from rotting during transportation. First of all, it effectively connects aviation, highway, railway, sea transportation and other modes of transportation. Minimize the logistics cost borne by customers and the loss of flowers during transportation. Second, find a better way to reduce the transportation cost of flowers. Because of this, we know that the newly invented heat preservation time can last for 96 hours, which can be stored in an environmentally-friendly container in the warehouse at the bottom of a wide-body aircraft and can be used to transport precious flowers such as roses. Because the warehouse at the bottom of the plane has no heat preservation device, the transportation cost is low.
Logistics information system. Using TMS transportation management system, order management, dispatching and distribution, traffic management, GPS vehicle positioning system, vehicle management, personnel management, data report, basic information maintenance, system management and other modules. The system makes a comprehensive and detailed statistical assessment of vehicles, drivers and lines, which greatly improves the efficiency of flower transportation and reduces the transportation cost.
Verb (abbreviation for verb) Management team and personnel appointment
The company has a broad market prospect, the service level of flower shops will be gradually improved, and the business scope will be more and more extensive and high-end. Want to be a local representative of quality service and high-end life? Famous brand? . The company will make appropriate adjustments according to the strategic needs, business scope and development needs, and improve the organizational structure.
1 Pre-organization of the company
Form an efficient organization and management team with the general manager-marketing department as the core and the finance department, personnel department, planning department and logistics department as the links. Conducive to the close unity and cooperation of the whole company. In the early days of starting a business, in order to centralize power and streamline institutions.
2. Components of the departmental function table
3 personnel composition
4 employee management
● Staff management:
In the operation of flower shops, salespeople, as terminal salespeople, play a vital role. The sales skills and comprehensive quality of employees are related to the sales performance and overall image of specialty stores.
Staff selection, employees should have the following qualities.
Good personal qualities and self-cultivation represent the demeanor of an enterprise, and he must be enthusiastic, earnest and honest. Strong affinity.
Know the company:
We should fully understand the company's situation, product development and quality management, the content of after-sales service commitment, and the future development direction of the company. In addition, it should also include the market price of goods, circulation path and other related knowledge.
Understand the industry and common terms
A correct understanding of the preservation and freshness of all kinds of flowers can not only increase the sense of belonging of shopping guide representatives to flower shops, but also increase their confidence in handling sales services, because these two knowledge are very important auxiliary sales points.
Know all kinds of flower knowledge
Product knowledge is the basic point of sales service introduction. Therefore, the shop assistant representative should keep in mind the basic knowledge of flower name, type, price, characteristics, popularity and maintenance methods. You also need to have certain flower arrangement skills.
Job responsibilities and work norms
Thoroughly understand your job responsibilities and work norms, pay attention to your gfd and dress at any time, and do a good job in serving customers. Good personal qualities and self-cultivation represent the demeanor of the enterprise, which must be: enthusiasm, seriousness and honesty. Strong affinity. And have a certain ability to communicate with customers,
Understand customer characteristics and their purchasing psychology
Because our company's consumers are aimed at college students, we should stand in the customer's position to understand their needs and ideas. Only by fully understanding consumers' purchasing characteristics and psychology can we better provide them with purchasing suggestions.
Common sense of commodity display and display
According to the color and display characteristics of flowers, the way of row display or contrast display is adopted to enhance the aesthetic feeling and texture, so as to stimulate customers' desire to buy. We know how to use color, composition and lighting to match the volume, shape and appearance of goods to create the most attractive display.
● Performance evaluation
Using scientific means of performance evaluation, we should adhere to the following points in performance evaluation management:
(1) Establish the organization's career goals and human resource management requirements.
(2) job analysis, clear all job responsibilities and tasks, and make corresponding performance on this basis.
● Standard system
① Select appropriate and effective performance evaluation methods to evaluate employees' performance and work achievements.
(2) convey the expectation of their work results to employees before the evaluation.
③ Establish feedback mechanism related to work and performance.
④ Assess the achievement degree of the performance evaluation system to the existing goals, and modify it on this basis.
● Communication and motivation
The managers of this company should try their best to make every employee get equal and reasonable remuneration and treatment, make employees satisfied and improve everyone's enthusiasm. The following points should be noted:
① Considering the development environment of the enterprise, the rapid development of the enterprise depends on the internal and external environment.
(2) Set up a flexible incentive system, fully consider the situation of employees at all levels, and ensure that departments at all levels have evidence to follow when encouraging.
(3) Closely combine the needs of employees and take the needs of employees as the starting point.
In addition to using bonuses as incentives, we also combine recognition and appreciation, paid vacation, employee stock ownership, personal development and promotion opportunities to maximize employee loyalty.
● Staff training
In today's era of knowledge explosion, no one can know in detail what knowledge and skills he needs in his future career. If an enterprise wants to keep the vitality of production and operation forever, it must make its employees constantly adapt to the development requirements of the new situation and constantly update their knowledge and skills. Only in this way can it maintain the competitive advantage of human resources in the fierce domestic and international market competition, be in an invincible position and update its knowledge faster and faster, so more and more enterprises attach importance to the investment in training. For the training of employees, we insist on integrating theory with practice, so that employees can apply what they have learned.
1 It is necessary to improve both the technical level of employees' floral art and their knowledge structure and aesthetic quality. At the same time, a detailed management system is formulated to regulate employees. Whether the internal management of flower shops is in place and the quality of employees directly affects the advantages of flower shops in external competition. The driving force of flower shop development comes from its comprehensive innovation ability. Manage and control the people, time and events in the flower shop. Formulate feasible incentive policies and effective target systems.
2. Carry out corporate culture knowledge training to effectively integrate employees. Every company in the enterprise attaches great importance to the training of employees' corporate culture, but the key point is to tell the rules and regulations of the enterprise by indoctrination, so that everyone can clearly understand some regulations, what can and cannot be done. In fact, this is a major part of corporate culture construction. There is a fast and effective way to deepen these contents and let employees quickly integrate into the enterprise, that is, to carry out systematic corporate culture knowledge training.
Corporate culture itself includes four aspects: concept culture, system culture, behavior culture and material culture, which can make employees have a more comprehensive understanding of all aspects of the company. Fully understand the characteristics and development needs of our flower shop.
6. Operating cost estimation
1. Principle:
Use every penny reasonably.
2. Initial investment:
During this period, the funds are mainly used for store rent, store layout, product procurement, pre-publicity and logistics distribution. It is estimated that it needs about 500 thousand. It takes about a month for a flower shop to go from layout to normal operation.
3. Second-stage investment
At this stage, our service will greatly expand the service content and further improve the service quality. The main sources of funds are the accumulation of early profits of flower shops and the introduction of foreign funds, such as bank credit.
4. Logistics costs
4. 1. Selection of suppliers-Select suppliers with good service and reputation to supply for a long time, and establish a good strategic partnership with them to ensure the quantity and quality of goods. You need to invest the corresponding cost in this area.
4.2. Logistics transportation-By sending orders to suppliers, the corresponding flowers are prepared and transported by special vehicles to ensure that the flowers will not be damaged and bring unnecessary losses during transportation.
5. Store selection-choose the place where the target consumers gather as the store. The main consumers of flowers are the younger generation, so it is more appropriate to choose commercial streets and shopping centers where young people often gather.
Seven. Income estimation
1 Basis and explanation of income estimation
Price description:
At present, there are many varieties in the flower market in China, but the charges belong to the category of market regulation, so the price of our company will be based on the market.
The economic situation has been appropriately adjusted, but it has basically remained within a certain range. Our company will provide several popular flowers. Customers are familiar with this kind of flower, which is suitable for many holidays. Keep the price of each bouquet (plus packaging and decoration) within the range of 100-600 yuan/bouquet. If customers have other requirements, our company can tailor-made wonderful works for them, and the charge depends on the actual situation.
If you need other services, such as renting flower baskets and purchasing related products, the price will be calculated separately, and the specific charges are as follows:
The cost will take into account the damage and withering of flowers.
Summary of estimated number of business trips
Note: 1, the number of people willing to buy is calculated as 50% of the number of students in school.
2. The estimated number of buyers is calculated according to 50% of the number of people willing to travel.
List of buyers and consumption in the first year
leave out
Financial analysis and financing needs
8. 1 Size and structure of share capital
It is estimated that the start-up capital of the project is about 165438+ 10,000 yuan, which will be borne by the entrepreneurs, that is, our team members (about110,000 yuan), and the shares will be shared equally. The rest of the funds seek economic capital injection from sponsorship groups and relevant government departments related to college students' entrepreneurship.
8.2 Construction investment estimation
6.5438+0 Project Overview
The company first set up a company in Chongqing University Town, and gradually developed into a subsidiary after investigating the flower demand of other counties in Chongqing, that is, the number of potential customers. The head office is located in Chongqing University Town, and the planting and breeding flower base is located in the suburbs with cheaper land rent and larger area. At first, fresh and healthy flowers were the main products, and on this basis, more other products were developed according to the actual needs of customers. When the flower shop in Chongqing University Town is well developed, we will invest in other counties and districts in Chongqing and all over the country, and set up stores in turn, so that our market will slowly expand to the whole country. This estimate is the initial total investment of Chongqing (China) Shen Xi Youjian Flower Industry Co., Ltd., and the investment scope includes all expenses of renting office space, purchasing office supplies, staff travel expenses and staff salaries for the first two months.
8.2.2 Estimation Table of Construction Investment
8.3 Financial forecast
8.3. 1 estimation of operating costs
8.3. 1. 1 Operating cost estimation basis and explanation
The rent of office and storefront is calculated at 365,438+0,000 yuan per month.
The salary of employees is divided into four grades: monthly salary of 4,000 yuan, 3,500 yuan, 3,000 yuan and 2,500 yuan. Outside the scope of work, the employee puts forward feasible opinions and schemes, and rewards 100- 1000 yuan according to the situation.
Hire professionals to train planting techniques and go to 200 yuan every time.
Office equipment (including computers, telephones, fax machines, printers, generators, etc. ) 67,000 yuan for communication, travel at public expense 100 yuan, and re-book as appropriate.
Prepare baskets for rent, etc. * * * 1 ten thousand yuan. Organize outstanding employees to go out for an outing six times a year, and it is estimated that it will cost 30 thousand yuan a year.
8.3. 1.2 Total Cost Table
List of costs and expenses
Unit: 10,000 yuan
Note: Equipment depreciation expense and loan interest are not considered.
Nine risk factors and how to avoid them
Risk factors:
1. Loss during transportation.
No matter how good the transportation mode is, no matter how advanced the packaging and heat preservation technology is, the loss of flowers during transportation can not be changed. What we can do is to minimize this loss. Through shipping, highway, waterway, railway and advanced packaging and insulation technology, the lost flowers will not cause unbearable losses.
It is difficult to grow flowers.
Flower shops will inevitably encounter the loss of flowers, and many flowers will rot and deteriorate if they are not sold within a certain period of time. Therefore, how to maintain flowers and minimize the loss of flowers is very important. If the maintenance work is not done well, the loss will be too great, and it will make ends meet.
There are few customers in the off-season.
The off-season every year is a major test faced by flower shops, and every flower shop will inevitably encounter such challenges. But in actual operation, we can find the peak and downturn of flower shops. Therefore, if we can find new sales channels and maintain a certain number of customers in the off-season, we can turn the corner. For example, fish can be sold in stores in recent months to increase added value.
4. Peer competition
The newly opened flower shop is bound to face the competition from the old shops, and has gained a firm foothold in the local area and has many loyal customers. To this end, we must attract customers from them, which requires us to pay attention to ways and means in the business process. If this link is not done well, it will be difficult to win the hearts of customers, so that the flower shop will not have enough stable customers and bring profits to the flower shop.
10. investor exit mode
1 share listing:
According to the analysis of this business plan, the shares of venture capital are publicly issued to the public through the capital market for the first time to realize investment recovery and capital appreciation, and venture capital companies assist venture enterprises to go public in order to withdraw funds.
2 Share repurchase:
If our enterprise has grown into a medium-sized enterprise with development potential, but it still can't meet the requirements of public listing, venture capitalists can choose to withdraw by share repurchase, that is, we will buy shares in the hands of venture capitalists at the same or similar form and share price at some future time.
3 profit dividend:
Investors can recover their investment through dividends from the company's profits. According to the analysis of this business plan, the cost can be recovered within three years, and the dividend can be paid in the form of cash dividend or dividend reinvestment.
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