? First of all, this question is asked in a very general way, and does not point out the actual scene of creating explosive activities which are? Taobao, Tmall, Jingdong these e-commerce platforms, or their own independent website, or their own single product want to microblogging, weibo, weibo and other social platforms to detonate, these can be categorized into the category of pop-up marketing activities, different scenarios and methods are completely different, so I hope that the questioner to describe the specific scenarios, I Taobao, Tmall, these e-commerce platforms as an example of pop-up marketing activities, a simple description of the idea of the
This is the first time I've seen the same thing.
Create explosive activities from the product, publicity copy, publicity channels for the three aspects of planning:
? ? A product
? The concept is now very hot, mainly originated in Taobao, meaning that a product sells like crazy, all the users to buy, so the premise of creating a pop-up must be product design, the product must have pop-up potential, the price, quality, or an aspect of the outstanding advantages, can crush competitors, then how to design a product to crush competitors.
? First of all You have to circle the scope of a pop-up, in what range to create a pop-up, such as electrical categories, fresh categories.
? Secondly, find out all the competitors' products, price, quality, multi-dimensional comprehensive analysis.
? The third comprehensive analysis of their own products, to find out the characteristics of the competition can be crushed, if not only low-priced, in Taobao many pop-ups to build are losing money, the purpose is to bring traffic through the pop-ups, through the correlation of marketing to make a profit.
? Emphasize: the core selling point of the pop-up must crush the competition, so that your product can stand.? ? Two publicity copy
Clearly you want to publicize the platform, Taobao internal platform, or microblogging, WeChat circle of friends and other social media, different platforms publicity copywriting is not the same form of expression.
Around the core selling points of the product to create copy, can be soft story, pictures, video can be.
? E-commerce platform promotional copywriting is actually mainly manifested in the product details page, highlighting the core selling points, heartwarming.
? Three publicity channels
? This need to say more, publicity channels include our planning and development of paid free placement of publicity platforms, and part of the word of mouth we expect to spread.
The reason why the pop-up marketing campaign is so hot now is because it can trigger a strong spread of users and crazy purchase, which is a fatal temptation for merchants.
Well-planned put publicity platform this needless to say, basically to microblogging, WeChat circle of friends, as well as paid advertising platforms. Here to say a little more Taobao burst, Taobao burst his publicity channels are actually Taobao station high-flow keywords, through the through train, drill show, brush single and other different forms to build the basis of sales, and then monopolize the high-flow keywords, and even on the home page of the website to recommend, so that the product sells burst.
? After the product sold out can not produce crazy word of mouth can only look at you in the product design time whether the user's heart really insight.